Digital Advertising Alliance of Canada (DAAC)’s Post

Compliance with new rules and regulations never has been easier.

⏳ Just 1 day left to ensure your compliance with Google Consent Mode v.2! If you use Google services to track the online behavior of users in the European Union (EU) or European Economic Area (EEA), it is imperative to integrate Google Consent Mode v2 by March 6, 2024. What if I fail to comply? Failure to meet this deadline could result in the loss of access to vital ad data and personalized ad experiences for EEA users. Additionally, non-compliance may restrict your use of Google Ads and other tools in the region, potentially leading to penalties. How can I ensure easy compliance? We've updated our Cookie Consent extension (u.amasty.com/7zw) to facilitate easy compliance for our customers. It is now fully compatible with Google Consent Mode v2! Check extension page: u.amasty.com/7zw

Accepting cookies: the modern-day version of 'Trick or Treat. 😅 #Memes #DailyMemes #Internet #Online #WebSearch #WebsiteCookies #AcceptCookies #OnlineShopping #FunnyMemes #MemeOfTheDay #WhoCanRelate #OnGraph

Consent mode impact Consent mode has an impact on a lot of different things in Google Ads. If you do not implement it you are missing out on features but also risking a chance that they disable conversion tracking. Google has already told users that they will increase checking if you have installed consent mode. Make sure you have installed it. If you need a video on how to install it react with consent and I will send it to you with a 10% discount code on Cookiebot Web CMP by Usercentrics. #PPC #SEA #Ad

The UK’s Competition and Markets Authority (CMA) has announced its preliminary finding that Google may have broken competition law by using its dominant position to favour its own ad tech services in open-display advertising. According to the CMA, Google’s anti-competitive practices in display ad tech may be harming UK publishers and advertisers by preventing them from getting a fair deal when buying and selling advertising space, as well as suppressing any potential competitors by manipulating online ad-bidding marketplaces. Google now has the opportunity to respond to these preliminary views before the CMA takes a final decision, which is expected between April and December 2025. 

🛡️ The Digital Services Act imposes additional obligations on very large online platforms (VLOPs) and very large online search engines (VLOSEs) to ensure a safe, transparent and accountable online environment. Learn more in our latest insight. #DigitalServices #DigitalRights

Implementing consent mode in the basic version prevents tags from loading until the user interacts with a consent banner. This setup transmits no data to Google before user interaction with the consent banner. When the user grants consent, Google tags load and execute the consent mode APIs. GCLIDs are generated and assigned when a user clicks on an ad. Sometimes the GCLID is created at the time of an impression, rather than a click. In those cases, if a user clicks the same ad again, the same GCLID will be used. it is a privacy-safe ping that will have no GCLID in the URL if the data is redacted. #ppc #digitalmarketing #googleads #conversiontracking

🗣️ Attention all EU/EEA and UK businesses using Google's advertising services! As of March 2024, compliance with Google's EU user consent policy is crucial. 🔎 See how easy it is to set up Google Consent Mode v2 with Cookiebot Web CMP by Usercentrics in our latest YouTube video! Stay ahead of the game and ensure your business is on the right track. Watch now: https://lnkd.in/dwAwfke8 #GoogleCertifiedCMP #ConsentMode #GoogleConsentMode #GoogleAds #GoogleAnalytics

#SaturdaySafeguard 𝘿𝒊𝙜𝒊𝙩𝒂𝙡 𝙎𝒆𝙧𝒗𝙞𝒄𝙚𝒔 𝑨𝙘𝒕, 2024 The #DSA regulates online intermediaries and platforms such as marketplaces, social networks, content-sharing platforms, app stores, and online travel and accommodation platforms. Its main goal is to prevent illegal and harmful activities online and the spread of disinformation. • Very large online platforms and search engines pose particular risks in the dissemination of illegal content and societal harms. Specific rules are foreseen for platforms reaching more than 10% of 450 million consumers in Europe. • Online platforms bring together sellers and consumers such as online marketplaces, app stores, collaborative economy platforms and social media platforms.• Hosting services such as cloud and web hosting services (also including online platforms).• Intermediary services offering network infrastructure: Internet access providers and domain name registrars (also including hosting services). https://lnkd.in/d6YX3W6v.

Google Improves INP For Sites Using Consent Management Platforms via @sejournal, @MattGSouthern: Google improves website interactivity metric by collaborating with consent management platforms, yielding faster load times when cookies are accepted. The post Google Improves INP For Sites Using Consent Management Platforms appeared first on Search Engine Journal. https://lnkd.in/g_Ga4PPY