Google Analytics’ Post

Unlock the power of first-party data with Google Analytics! 🔓 These 2 features will help measure user interactions across platforms and create engaging campaigns, all while prioritizing user privacy. 🔎 User ID powers cross-device & cross-platform measurement with first party data. It lets you associate your own identifiers with individual users so you can connect their behavior across various devices and platforms. https://goo.gle/3TxZV8a 📝 User-Provided Data enables customers to supply additional hashed consented first party data to Google Analytics. This is matched with Google data in a privacy-centric way to power 1P based measurement and activation. https://goo.gle/3B5FCc2 Together they power measurement and activation use cases rooted in first party data. 🚀

Build trust and strengthen your audience connections by prioritizing data privacy in 3 steps:  🤝 Collect Consent: for European Economic Area (EEA) users with one of  Google's Partner Consent Management Platforms. https://goo.gle/3Tm90RF 🔎 Leverage Consent Mode: to communicates users’ consent choices to Google tags/SDK so that they can adjust their behavior accordingly and enable modeling to recover for lost conversions.   https://goo.gle/3XluMWW 💡 Upgrade Google APIs (i.e Customer Match): to pass content signals for offline data to Google’s advertising platforms for Web & App Additionally, take control of how your data is collected, stored, and used with our flexible data controls that are adjustable at any time 📊.  https://goo.gle/3XIzTle

High-quality, consented data collection is crucial for success. Having the ability to collect, unify, and enrich data is essential for staying competitive. 🚀To build a solid data foundation, consider integrating these three tools:  📊 Flexible tagging solutions: Capture a wide range of interactions, adapt to evolving needs, and maintain control and compliance. https://goo.gle/3ZfOtlw 👩💻 Data Imports: Unify all your in data in GA on a defined schedule in order to take down silos, unlock new insights, and democratize your data.  https://goo.gle/3XqxLgL 📏 Measurement Protocol: Break down silos across first-party data collection sources by tying offline and online behavior together. Send events directly to GA that happen outside your website or app and gain a more complete view. https://goo.gle/4dXib33

Want to understand how you can enhance your privacy-centric measurement and activation with Google Analytics? Over the next three weeks, we’ll share actions you can take to strengthen your Google Analytics foundations to navigate a fast changing environment. Learn how to: 💪 Week 1: Strengthen your data collection foundation ✨ Week 2: Enhance privacy-centric measurement 🔋 Week 3: Power privacy-centric activation Stay tuned as we share tips and tools to help you build a durable GA foundation 🚀

 ▶ ️We've introduced plot rows in detailed reports. You can now visualize up to 5 rows of data directly within your detailed reports to measure their changes over time. We’ve also launched these new report features: 🔎: Anomaly detection to flag unusual data fluctuations 📊: Report descriptions to learn more about the report 📈: Key event marking to keep track of your most important events 📄: New Transaction ID reporting that gives you granular insights into your revenue streams 💡: Scope changes in acquisition reports to get user and session related metrics into your reports Learn more about these new features here  → https://goo.gle/47e6zpU

▶️ Identify trends and patterns by applying comparisons to your reports! Uncover trends and patterns that may not be obvious through one set of data alone. Compare subsets of your data side by side. Check out this video to learn more on how to create comparisons in your reports. → https://goo.gle/3ZdxOyW

▶️ Discover how to navigate your Google Analytics account and create custom reports that deliver insights into your most pressing business questions. → https://goo.gle/4g9O8Xy

▶️ Gain the practical skills to answer key business questions. Our new Analytics Academy course on Skillshop is here to help. Learn to leverage powerful tools like Explore, standard and customized reports, and segments to uncover the answers you need. Start your learning journey today! → https://goo.gle/3MrDcag

🚨 Do you have broken or missing deep links in your app? We now surface two recommendations to increase conversions and improve your apps performance! You can download a report of deep links which are ranked by opportunity, suggesting the specific deep links you should add or fix. 📁🔎 Check out this link to learn more → https://goo.gle/3X2krih