Google Small Business’ Post

Summer Retail Deal events are upon us and excited to share that Google is offering several experiences designed to help shoppers find the best deals across the internet this summer and ongoing: 1) type "shop x deals" will now direct to a deals destination featuring the best deals in a given product category across the web. 2) new consumer and merchant functionality to ingest and display member prices for loyalty program deals across the web. 3) the ability to click on a product to see its typical price range across retailers based on historical averages over the past 90 days, helping shoppers determine whether something is actually a good deal and if now is a good time to buy. 4) U.S. shoppers can set up price alerts to find out when a particular product goes on sale. Just click the bell icon next to a product’s name to track its price. Real, practical improvements to real life shopper journeys.

15 years of revolutionizing online shopping has taught me: 1. Low sales have little to do with the products available. 2. Returns rarely come from product issues. 3. More discounts are not the answer. The real issue is Product Findability. It's nothing more but how easy (or hard!) it is for your shoppers to locate, identify, and buy the items you love. Big players like Amazon have built systems that help them improve this, but it's not accessible to the rest of the market. They must figure it out on their own. That's where Miros comes in. At Miros, we solved the problem of Product Findability by creating a unique AI that can read people's minds, helping them shop online without using words. The good news is that it's accessible to every retailer out there. So: 1. Sales thrive. 2. Returns are minimal. 3. Discounts are optional. For everyone. We have worked on this for 15+ years, and it's now available on demand. DM me to see how we can help your site. #ai #fashion #retail #ecommerce #onlineshopping

This holiday season, cash-strapped shoppers are seeking value over volume. Retailers are responding with more promotions, trying to balance good deals and profits. While in-store shopping might see a boost with doorbuster deals, online shopping will remain popular, especially for affordable items. Retailers are also turning to AI to offer personalized deals that really hit the mark. #B2CData #ConsumerData https://lnkd.in/eSk2kK2i

📦 Black Friday season is approaching, and with it comes the challenge of scaling customer support to meet peak demand. Every year, e-commerce teams face the same question: how to maintain excellent customer service during the busiest shopping season? For Shopify merchants, Ready Bot One offers a powerful complement to your customer service strategy: * Handles over 80% of routine customer inquiries * Instant deployment - no lengthy setup * Conversational AI that understands your customers * Seamless scaling for peak seasons Empower your support team with AI assistance that handles the routine, so they can focus on what matters most - building meaningful customer relationships. Limited time offer: Get Ready Bot One at 90% off until October 28th. Prepare for your busiest season today. https://readybotone.agency #ECommerce #CustomerService #ShopifyPartner #BlackFriday #RetailTech

As an #Amazon-specialized #Agency, we're excited to share Amazon's latest innovations designed to enhance the shopping experience! Just in time for the #holiday rush, Amazon’s new homepage features bring more personalization, #improved navigation, and faster reordering—putting convenience front and center for millions of users. These updates highlight Amazon’s #commitment to transforming e-commerce with tailored #AI-driven recommendations, a seamless "Window Display" for relevant deals and product suggestions, and the Buy Again hub, which #simplifies repeat purchases for frequently needed items. At Amazing Agency North America, we’re proud to help brands leverage these powerful tools to reach customers more #effectively. Amazon’s continuous advancements set a #new standard for personalization and ease, making it easier than ever for customers to #discover products they’ll love. Check out the full article to explore how Amazon’s latest #updates are reshaping the #shopping #journey. https://lnkd.in/d9xqK8Mc #AmazonUpdates #EcommerceInnovation #CustomerExperience #AmazonMarketing #AmazonAgency #AmazonSpecialist #BlackFriday2024 #PersonalizedShopping #RetailTrends #DigitalMarketing #HolidaySeasonShopping

Amazon has unveiled Rufus, a groundbreaking generative AI-powered shopping assistant designed to revolutionize your online shopping experience. 𝐖𝐡𝐲 𝐑𝐮𝐟𝐮𝐬 𝐢𝐬 𝐚 𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐞𝐫? ⦿ Saves Time: Rufus streamlines your shopping journey by providing instant answers and recommendations. ⦿ Personalized Shopping: Enjoy a tailored shopping experience based on your unique preferences. ⦿ Informed Decisions: Make more confident purchases with Rufus's expert insights and product comparisons. 𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 𝐟𝐨𝐫 𝐁𝐫𝐚𝐧𝐝𝐬? To maximize visibility, sellers should ensure their product listings are optimized with relevant keywords and detailed descriptions that align with common user inquiries. This alignment increases the likelihood of being recommended by Rufus, enhancing product visibility in a competitive marketplace. How do you think this AI assistant will change your shopping experience? Share your thoughts!

Amazon Prime Day sales exceeded expectations, sparking insightful trends for retailers and marketers to ponder. Two standout findings from the Forbes article caught my eye: - 74% of US Gen Z's utilize TikTok for search, with 51% preferring it over Google (Emarketer). - 53% of shoppers express interest in leveraging generative AI to curate the perfect gift (Salesforce survey). As marketing analytics professionals, how can we revolutionize our strategies to not only adapt to these emerging trends, but to lead the charge in shaping the future of digital engagement? (https://lnkd.in/eAgySgyc) #AmazonPrimeDay #RetailTrends #MarketingInsights #Tiktok #AI #ArtificialIntelligence #MarketingStrategy #ROI

Interesting to see that Walmart clearly understands the value of Customer Journey data as they are harvesting it digitally online and from their app (even when running in-store while you are shopping of course!)... The challenge with what they are doing is that it is a small % of penetration of the audience (guessing 8-12% in the physical/in-store environment for users running the app). Nonetheless, nice to see the market clearly acknowledge this value due to the demand of the brands purchasing looking for an edge and of course Walmart using it internally. Imagine if you could unlock this customer journey behavior at a high penetration rate for physical journeys in-store!? For those of you wondering why I'm even commenting is that this is what FastSensor can provide anonymously without an opt in, app or other download using our unique, AI driven spatial analytics technology. We will capture 98-99% of an audience with extreme location accuracy (1 square meter). Harnessing the power of AI, we can understand how customers shop, browse and what level of purchase intent they are demonstrating. I'd love to hear thoughts on how the LinkedIN audience would apply this data set. What use cases could you imagine?? https://lnkd.in/g6Qc8YBA

We’re rolling out our new Merchant Center: By September all retail users will be upgraded. 📈↗️ It’s been almost a year since we introduced the Merchant Center, including new insights reports and generative AI imagery tools. With the existing online merchants that have already moved to the Merchant Center, we can already see a significant increase in retention and engagement. Based on those numbers, we’re now confident and excited to roll the tool out for all retailers. https://ow.ly/lXqQ50SWtPH By September, you’ll be able to use all the new tools. Have you used the new Merchant Center yet? #GoogleMerchantCenter #EcommerceTips #ShoppingAds #DigitalMarketing

Meet rising customer demands 🛒 with actionable solutions. Rokt & Retail Brew share insights on combating the 'paradox of choice,' delivering relevant customer experiences, embracing AI for product discovery, and streamlining the checkout process. Read the full article here ↓