Goats in the barn 🐐, ingenuity in their veins 💡 From humble beginnings at their kitchen table, the Waechter family have nurtured Joy Lane Farm into a thriving business with an expanded product line that includes goat milk soaps, lotions, and candles. How do they keep growing? They keep trying new things with the tools available to them. 💻 When they faced challenges during the pandemic, they relaunched their website and began selling products online. 📈 In March 2023, they began running Shopping campaigns on Google Ads and saw a 180-percent increase in first-time buyers, with nearly 60 percent of engaged sessions coming from Google Shopping Ads. 🌱 Now, they’re learning how to use the AI capabilities of Google Analytics 4 “to evaluate and grow customer lifetime engagement.” What’s next? The future looks bright ➡️ https://goo.gle/3AMxpcD #GrowWithGoogle #SmallBusiness #SupportLocal
Superb
AdTech AI | Data Analytics | Paid Media Automation | Google Ads | ABM
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