Zahra Maqsood’s Post

Having these issues with Google Analytics? Try Usermaven that's designed in compatibility with Google Analytics. That's much more simple and compliant to your daily insight needs.

Important Update for Business Owners! Starting July 1, 2024, Google Analytics will conduct a data cleanup, permanently deleting previous data in Universal Analytics properties. Safeguard your business's valuable data by taking action before this date! Read Google's official statement on this change: https://lnkd.in/e5zeqJ-9 To ensure a smooth transition, manually back up your Google Analytics data or let Pearl Marketing assist you. Contact us at 603-732-9070 for questions or assistance. Don't miss out on preserving your historical data! #GoogleAnalytics #DataProtection #BusinessUpdate

High-quality, consented data collection is crucial for success. Having the ability to collect, unify, and enrich data is essential for staying competitive. 🚀To build a solid data foundation, consider integrating these three tools:  📊 Flexible tagging solutions: Capture a wide range of interactions, adapt to evolving needs, and maintain control and compliance. https://goo.gle/3ZfOtlw 👩💻 Data Imports: Unify all your in data in GA on a defined schedule in order to take down silos, unlock new insights, and democratize your data.  https://goo.gle/3XqxLgL 📏 Measurement Protocol: Break down silos across first-party data collection sources by tying offline and online behavior together. Send events directly to GA that happen outside your website or app and gain a more complete view. https://goo.gle/4dXib33

Want to understand how you can enhance your privacy-centric measurement and activation with Google Analytics? Over the next three weeks, we’ll share actions you can take to strengthen your Google Analytics foundations to navigate a fast changing environment. Learn how to: 💪 Week 1: Strengthen your data collection foundation ✨ Week 2: Enhance privacy-centric measurement 🔋 Week 3: Power privacy-centric activation Stay tuned as we share tips and tools to help you build a durable GA foundation 🚀

BIG REMINDER: Only a few more days before Google Universal Analytics historical data is completely inaccessible. (July 1st)! Download reports, take screenshots, and save as much of the data you find valuable to look back on ASAP. It'll depend on when you switched over to GA-4. DM me if you have questions!

New blog post! Google analytics updated from universal analytics to Google analytics 4 last summer and next summer is deleting all the data from universal! There are steps you need to take to preserve your data, hit me up if you need help!

Build trust and strengthen your audience connections by prioritizing data privacy in 3 steps:  🤝 Collect Consent: for European Economic Area (EEA) users with one of  Google's Partner Consent Management Platforms. https://goo.gle/3Tm90RF 🔎 Leverage Consent Mode: to communicates users’ consent choices to Google tags/SDK so that they can adjust their behavior accordingly and enable modeling to recover for lost conversions.   https://goo.gle/3XluMWW 💡 Upgrade Google APIs (i.e Customer Match): to pass content signals for offline data to Google’s advertising platforms for Web & App Additionally, take control of how your data is collected, stored, and used with our flexible data controls that are adjustable at any time 📊.  https://goo.gle/3XIzTle

For those of you not in the know (which might be most of you), Google Analytics recently changed the way they gather data, shifting from “Universal Analytics” to “Google Analytics 4” or “GA4” for short. Read more 👉 https://lttr.ai/AMU29 #GoogleUaSunset #GA4

My client wanted to revamp the homepage to boost the conversion rate. I suggested we first analyze the data to find the real issue(s). Turns out, Google Analytics 4 is tricky compared to Universal Analytics, so I'm taking a course to understand it better. In hindsight, maybe I should have just revamped the homepage. Wish me luck! #googleanalytics #GA4

This video shows you how to add a comparison to a report in Google Analytics 4, enabling you to see two (or more) subsets of your data side by side. We’ll look at how to use Google’s pre-built selection of comparisons and how to set up your own bespoke comparisons. https://lnkd.in/eftgXycf