Meta Verified: The Key to Building Trust and Unlocking New Opportunities for Creators (Testing In Australia and New Zealand)
Social media has revolutionized the way we connect and engage with others, especially for creators looking to grow their audience and make a name for themselves. However, with the rise of fake accounts and scams, it's becoming increasingly difficult to distinguish the real from the fake. This is where meta verification comes in – a process that allows creators to verify their identity and gain a coveted blue checkmark on their social media profiles, signifying their authenticity and trustworthiness.
So, what's the big deal about meta verification for creators? Let's delve into the benefits and explore how it can help boost credibility, unlock exciting features, protect against fraud, and increase visibility.
- Boosting Credibility: The Blue Checkmark Advantage
As a creator, establishing credibility and trust with your audience is critical to your success. But how do you stand out from the crowd when everyone is claiming to be the best? Meta verification gives you an edge by providing you with a blue checkmark on your profile, indicating to your audience that you are who you say you are. This can help you gain more followers, engagement, and opportunities, as people are more likely to trust and engage with verified accounts. Think of it like having your credentials and background checked and verified, but for social media.
2. Unlocking Exciting Features: The Perks of Being Verified
Being verified not only boosts your credibility but also unlocks exciting features and tools that are not available to non-verified accounts. For instance, on Instagram, verified accounts can access Instagram Live, which allows them to broadcast live video streams to their followers. This feature is not available to non-verified accounts, which can put them at a disadvantage when it comes to engaging with their audience. Being verified can also unlock exclusive features like monetization on Facebook and Instagram, which can be a game-changer for creators looking to make a living from their content.
3. Protecting Against Fraud: Guarding Your Reputation and Identity
Unfortunately, fraudsters and scammers are always lurking online, ready to create fake accounts to impersonate creators and scam their followers. By going through the verification process, creators can reduce the likelihood of someone else creating a fake account in their name, which can damage their reputation and credibility. This can also help prevent scams and frauds, as verified creators are more likely to be seen as legitimate by their audience. Verified accounts also have access to additional security features such as two-factor authentication that add an extra layer of protection against unauthorized access.
4. Increasing Visibility: The Power of Being Seen
Finally, meta verification can help increase a creator's visibility on social media. Verified accounts are more likely to appear at the top of search results and in other places where users are looking for content. This can help to increase a creator's reach and exposure, which can be especially valuable for those who are looking to grow their audience.
Testing of a paid subscription has rolled out on February 19, 2023 in Australia and New Zealand. The service is a monthly investment, like Twitter, of $11.99/month for desktop and $14.99/month for iOS and Android users. It is to be seen how this will affect creators worldwide. It will be available for businesses later.
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