▼Pet Food Processing

The March/April 2025 issue of Pet Food Processing is now live! This issue includes: 🏭 A look into Primal Pet Foods’ #petfood manufacturing facility in Abilene, Texas, with insights from Matt Koss, Jon Balousek and Michael Holly (pages 16-24). 🐛Guidance for formulating with insect-based proteins, including BSFL, mealworms and crickets (pages 37-43). 🐶How Ollie is leveraging fresh nutrition with science to help support overall pet health and wellbeing (pages 45-47). 📲 Tips for creating more impactful, social marketing campaigns to draw in younger pet parents (pages 12-14), and much more! Read the digital edition of our March/April 2025 issue here: https://lnkd.in/gtE3kT9r Subscribe to get the latest issue of #PetFoodProcessing: https://ow.ly/2X5W50TWMwf #petfoodindustry

News from World Grain 📰 Data from the US Department of Agriculture’s (USDA) March 31 Prospective Plantings report indicated more acres planted to corn and fewer acres to wheat and soybeans in 2025. In markets, projections were quickly overshadowed by uncertainty and ever-changing US #tariffs on nearly all imported goods, including commodities. “We’re going to continue to lose wheat acres over time to corn and soybeans, but this year, with prices lower, it’s even a little more noticeable,” said Mike O’Dea of StoneX Group Inc. Continue reading the report: https://ow.ly/sOjE50VFGsn #agriculture #petfoodindustry

NEW PRODUCTS 🚨 Hill's Pet Nutrition introduced an enhancement of its Science Diet adult and senior life stage dry #petfood portfolio with the addition of ActivBiome+ Multi-Benefit technology. The technology provides a blend of prebiotic fibers and antioxidants to support digestive, immune and organ health. “We have worked for more than a decade to deepen our understanding of the microbiome, using research findings to guide the formulation of new nutritional interventions that promote a healthy gut. That is why we are proud to introduce ActivBiome+ Multi-Benefit to our Hill’s Science Diet dry adult life stage formulas, bringing the latest, cutting-edge science to our pet foods,” said Chelsie Estey, DVM, of Hill’s. Keep reading on the enhanced pet foods: https://ow.ly/8iF750VFGkV #petfoodindustry

Lashonda Geffrard started the Black Pet Business Network to create a community for underrepresented members within the #petindustry. Her network has now evolved into Elevate Pet Pros, a nonprofit organization dedicated to bringing more diversity into the industry, one innovative business at a time. “It started as a way to build community and access, and it’s grown into a movement that supports and uplifts diverse voices across the entire pet industry,” she said. Read more about Geffrard’s mission to make the pet industry more inclusive in our latest #WomeninPet Q&A: https://ow.ly/uW0u50VFFZJ #petfoodindustry

ICYMI ➡ Phelps Pet Products launched new, limited-edition Disney Table Scraps dog treats inspired by "Snow White and the Seven Dwarfs." The treats are made with upcycled ingredients. Keep reading on the new #pettreats: https://ow.ly/a8uY50VFFTr #petfoodindustry

PERSONNEL UPDATE 💼 Instinct Pet Food has appointed Michael Krahn to vice president of sales. In his new role, Krahn will be instrumental in expanding the #petfood brand’s customer partnerships and driving revenue, margin and market share growth. “Mike is a tremendous addition to our talented leadership team,” said CEO Beau Mainous. “His energy and leadership of our sales organization will serve as a catalyst for our growth ambitions.” Continue reading about the new personnel: https://ow.ly/85tp50VFFFx #petfoodindustry

NEW PRODUCT 🚨 Oh Norman! announced the launch of Good Effing Gut — a functional soft chew designed to support digestive and immune health in dogs of all ages. Formulated with a trio of pre-, pro- and postbiotics, Good Effing Gut promotes a balanced gut microbiome, supports healthy digestion and immune functions, and may aid in weight management, according to the brand. “We’re proud to launch a great supplement that is fundamental to dogs to live their best lives — because as a dog owner that's what it’s all about,” said Kaley Cuoco, actress and co-founder of Oh Norman! More on the new product: https://ow.ly/G7s250VFFsb #petfoodindustry

Founded on the belief that pets deserve top nutrition, Ollie has placed high importance on providing pets with fresh, personalized diets utilizing Artificial Intelligence and pet health screenings. “It’s really important to us that we’re providing the best nutrition to our pack members that can very anywhere from the 3-lb Chihuahua to the 150-lb Great Dane,” shared Tara Z., chief scientific officer at the company. Continue reading on Ollie, its fresh, personalized focus and how it’s using advanced technology of support pet health: https://ow.ly/gU0e50VFFoX #petfoodindustry

Statistic spotlight 💡Though Gen Zers represent the smallest cohort of pet owners, this generation experienced the largest increase in ownership, rising 43.5% from 2023 to 2024, according to data from the American Pet Products Association (APPA). “Gen Z is coming in a big way, so we need to be paying attention and we need to be responding accordingly,” shared Ingrid Chu. Learn more about the latest trends in pet ownership here: https://ow.ly/az5C50VFENF

Happy Howl has received an investment from the Mars Companion Fund, Michaelson Found Animals, Darco Capital, Visible Ventures and others. The #dogfood brand will use the funds to expand its retail footprint, introduce new products and much more. More details here: https://ow.ly/J35C50VFEAG #petfoodindustry