Reno SEO

Frequently Asked Questions

Here are some answers to SEO questions you might have.

How does SEO (Search Engine Optimization) work?

Google and Bing take your keyword search and try to deliver the best set of web pages that let you complete your goal. Web pages are evaluated by hundreds of factors, on the website and how the website is represented on the rest of the internet. SEO companies work to identify what ranking factors on your website might need improvement, and adjust those elements. SEO specialists use best practices, past observations, along with analytical and creative skills to move your website up the Google rankings.

What does your Reno SEO company do for clients?

The types of SEO improvements that are needed to move your website up the search results will vary from site to site. We have found that the most common areas that need improvement are optimizing site content, keyword research, matching search intent, new content creation, link building, brand promotion, third-party profile creation and optimization, user experience improvements to the website, and site architecture cleanup. By doing all of these strategic tasks, your rankings in Google should increase.

What is it like working with Lockedown SEO?

The first step is having an initial phone call and finding out about your business goals. If you sign on as a client, we look at keyword phrases that your customers are searching, and see how many people are looking those up each month. We analyze what sites are ranking, and see where the gaps are between your websites and the top performing sites. We give you a timeline and scope of work that we will complete. Every two weeks we give you an update on where you are ranking, and every week, we let you know what work has been done. Most clients see significant gains in search rankings after ninety days.

Who does the work on my website? Do you outsource the work?

Every project will be done by our team here in the USA. We do not outsource the work to other countries, or hire cheap subcontractors and mark up the difference.

When can I expect to see results from SEO?

You should see some rankings start to move after thirty to sixty days. By the end of the initial SEO campaign, usually three to six months, your website should be ranking competitively for many keywords, and you should see increased leads from organic search rankings.

Do we have to sign a long term contract?

After your initial SEO campaign, you are free to keep us on a monthly retainer, or go your own way. The initial SEO campaign is where we do the essential work that will improve your rankings. This initial SEO campaign is usually three to six months. After that, you are under no further obligation.

How do you know what Google puts in the ranking algorithm?

A large team of Google engineers works continually on adjusting the ranking algorithm. Even people who work at Google cannot predict with 100% accuracy what the ranking order will be for a given search on any given day. This means we must use the scientific method, along with observation and testing to determine what factors are stable and predict what ranking factors will be useful in the future. By observing a large number of websites in different categories, we can come to agreed upon conclusions about what SEO factors are important, which are less effective, and which are myths. Google representatives often give advice on best practices for SEO, but they do not reveal the so-called secret formulas, as a large portion of the ranking algorithm in the 2020s is determined by machine learning.

Can you guarantee number one rankings in Google?

No SEO agency can guarantee exact rankings. Google engineers work on the ranking algorithm on a daily basis, and each engineer works on different aspects of the algorithm. Additionally, Google has been using machine learning in the ranking algorithm since 2017, so rankings can fluctuate as the ranking algo tries to push the most deserving results to the top of search. Because it is a moving target in a "black box", a number one ranking cannot be guaranteed. What any reputable SEO agency CAN guarantee is putting in work, following best practices, making observations on what Google is favoring, and making adjustments based on what is working.

Can I talk to any of your previous clients?

We would be happy to put you in touch with some of our past clients. You can also read our SEO Case Studies for any idea of the type of improvements you might see.

How will you be measuring SEO results for my Reno NV website?

We look at a few metrics to measure SEO success. Ranking improvement for strategic keywords is an obvious metric we measure. We also look at the ongoing traffic improvement from organic Google search. We can isolate that metric in Google Analytics and look at current month versus the previous month, and a specific period versus the same period in the previous year. Lastly, we measure how many new qualified leads you are getting from contact forms on your website.

How often will I get updates on my rankings?

We give rankings updates on the keywords we are tracking every two weeks. We also look at increases year over year and month over month in organic Google search.

Do you serve clients in other cities in Nevada besides Reno?

Yes. We have served clients in six different time zones, and we currently have clients all over the United States. We serve other major cities in Nevada like Las Vegas, Carson City, and Henderson, and cities in California like Sacramento, Los Angeles, and San Jose.