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Associated Press

LVMH joins top-tier French sponsors of 2024 Paris Olympics and Paralympics

Collaboration with the Games will include various company brands like Louis Vuitton, Dior, Moet Hennessy and Chaumet

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Associated Press
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The French Olympic team will wear clothes from one of LVMH’s fashion houses at the 2024 Paris Games. Photo: AFP via Getty Images

PARIS — The world’s biggest luxury group, LVMH Moët Hennessy Louis Vuitton FR:MC, announced a sponsorship deal Monday with the 2024 Paris Olympics and Paralympics, joining the ranks of top-tier French sponsors such as banking group BPCE, pharmaceutical maker Sanofi FR:SAN and supermarket operator Carrefour FR:CA.

Antoine Arnault, one of the heirs to the LVMH empire, confirmed the deal during a news conference also attended by International Olympic Committee President Thomas Bach, Paris 2024 chief organizer Tony Estanguet, Paris Mayor Anne Hidalgo and France’s sports minister, Amelie Oudea-Castera.

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