1998 was a momentous year: the Spice Girls were at their peak, England had just been knocked out in the last 16 of the World Cup by Argentina, and the price of the humble British pie was just 50p.
So Morrisons are taking it back to the good old days this week, by slashing the price of their pies back to 50p - the same as what they cost 20 years ago in 1998.
It's all thanks to National Pie Week (no, we don't know why it's not more widely celebrated either), meaning that for the duration of the week shoppers will be able to pick up Morrison's best-selling Chunky Steak Pie for 50p – the UK’s cheapest.
The supermarket apparently expect to sell over 600,000 of the pies during National Pie Week, with each 218g Chunky Steak Pie made from scratch by Morrisons and freshly baked in store every day. Made with a secret recipe short crust pastry, they're filled to the brim with British beef, rich gravy.
Morrisons' offer will last from now until the 11th March, when all pie-based festivities are set to end for another year. Sob.
How do 1998's food prices compare to 2018?
- A pint of lager was £1.86 - today it’s £3.63
- A loaf of bread was 71p - today it's £1.07
- A pint of milk was 35p - today it's 45p
- A litre of fuel was 71p per litre - today it's £1.21
- Average UK house price was £53,973 - today it's £211,756
- Average UK car price was £12,500 - today it's £20,500
Usually £1.10, Morrisons' new 50p pies are now considerably cheaper than it's competitors, we've rounded up what the same pie costs in all the other major supermarkets and fast-food chains.
How do other retailers compare?
- Greggs Steak bake: £1.45 (136g)
- ASDA Slow Cooked Steak & Gravy Shortcrust Pie: £1.00 (200g)
- Tesco Slow Cooked Steak Shortcrust Pastry Pie: £1.65 (200g)
- Morrisons Chunky Steak Pie: £0.50 (218g)
- Lidl Chef Select Steak & Ale Puff Pastry Pie: £0.95 (235g)
- Sainsbury’s Steak Short Crust Pastry Pie: £2.00 (235g)
- Aldi Crestwood Puff Pastry Steak Pie: £0.95 (235g)
- Iceland Individual British Beef Steak Pie: £1.00 (235g)
If you fancy something a little bit different to steak and gravy, Morrisons will also apparently have over 50 regional pies also on promotion during Pie Week.
These include Parmo Pie in the North East, Peters Pies in Wales, Hollands Pies North West, and Malcolm Allan Pies in Scotland