HOLLAND, MI – New Holland has unveiled a new spirit inspired by Michigan’s thriving lake culture.
Lake Life Vodka is distilled to accompany those enjoying summer on the water and represents Michiganders’ connection to the inland and Great Lakes, which, according to the company, is “where time stands still, and moments are savored.”
Featuring a smooth entry with subtle sweetness, followed by hints of spice, Lake Life Vodka is the latest addition to New Holland’s existing selection of spirits consisting of gin, rum, whiskey, bourbon and canned cocktails.
“Lake Life stands on its own in the vodka category while keeping true to our craft roots,” said Brad Kamphuis, director of distillery operations at New Holland Brewing Co.
“We’re proud to distill in Michigan and have bottled the feeling that arises on Friday afternoon when heading out for a weekend at the lake. We wanted to create a vodka for locals that truly goes hand in hand with beach and boat excursions.”
Lake Life Vodka is available at grocers and select independent retailers throughout the state at a suggested retail price of $19.99 per 750 milliliter bottle.
Fans can also enjoy the new vodka at New Holland Brewing’s two West Michigan locations: Pub on 8th in Holland and The Knickerbocker in Grand Rapids.
Below is a recipe for Lake Life Lemonade, which is being released in tandem with the new vodka.
- 1 oz. Lake Life Vodka
- 1 oz. Orange Liqueur
- 1 oz. Lemon Juice
- 1 oz. Simple Syrup
- Shake and strain over ice into a Collins glass Top with carbonated soda