Branded button badges can elevate your marketing campaign in a world where sponsored social media posts and billboards reign supreme. These little wearables can spark conversations, boost brand authority, and leave a lasting impression on your customers. However, the biggest challenge lies in designing the perfect button badges for your brand.
Designing a button badge is more than just printing your logo and business name. You must consider the material, colors, and your brand identity. Everything must fall into place and work together well for a standout piece to capture people’s attention.
Why Button Badges?
Running marketing campaigns can be expensive. Most small businesses cannot afford to spend their budget on billboards or hiring social media influencers. Here is where using branded promotional products comes into play. Branded button badges are a cheap way to reach a broader customer target.
Button badges are versatile. Do you want to show appreciation to your customers and employees, or are you running a marketing campaign? Branded button badges can fit any activity, including promoting and creating awareness for social causes.
Limited-edition button badges are a collector’s dream. Many customers who are loyal to your brand will also be happy to get new designs for the collection.
Crafting the Perfect Badge
The design process is fun, but it carries its fair share of challenges. Your goal must be to create a button that is unique and complements your brand’s identity. The first step is understanding your target audience and how you can design something they will love.
A simple design can go a long way when making button badges. Remember, the space is small, and you want visibility. Adding too much information will make the badge look messy, and the design will not be visible.
Think about the material. Metal badges are known for their durability and classic finishes. However, metal can be expensive. You can also consider other cheaper options, like wood and plastic.
Get Creative
A simple design is good, but adding more detail can make the badges pop more. For example, you can add a QR code leading to your website or social media pages. A glow-in-the-dark design can make your button badges stand out during the day and night.
You can also make use of both sides. Use the back of your badge to include additional information, a surprise message, or a QR code. You can make limited-edition design badges to increase fanfare and make your customers anticipate the latest design.
Use Strategic Distribution Methods
The final step is how the badges will reach your target customers. The easiest and most common method of distributing the badges is by handing them out at events. You can also include them in your customer’s purchases as a surprise.
Also, consider running social media giveaways. Who doesn’t like winning free stuff? Ask questions and ask people to follow your social media pages for a chance to win a custom-branded badge, among other items.
Summing Up
Though tiny, button badges can change your marketing game. Follow the tips in this guide and look for a reputable badge manufacturer to bring more creativity to your branding campaigns.
Photo by Ali Kazal
