In The News

NVIDIA AUTOMOTIVE

Read a selection of what the world's leading publications are saying about NVIDIA automotive solutions.

The Verge: The Volvo EX90 is a powerful computer that also happens to be an impeccably designed EV
"The SUV will run on NVIDIA's DRIVE computing platform, processing sensor data to power the vehicle's ADAS." - 11/9/22
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AutoWeek: The 2024 Polestar 3 could be the smartest car on the road
"An artificial-intelligence brain will be the centerpiece of the model, with a centralized computing system from NVIDIA monitoring five radar modules, five external cameras, and 12 external ultrasonic sensors." - 10/12/22
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Engadget: Hyundai wants all of its vehicles to support over-the-air updates by 2025
"The group will use something Hyundai calls the Connected Car Operating System (ccOS), applied to all controllers and using "extremely high computing power." To achieve that, it's working with NVIDIA on loading an optimized version of ccOS onto NVIDIA DRIVE, its next-gen chipset for autonomous driving and other vehicle functions." - 10/12/22
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TechCrunch: NVIDIA unveils DRIVE Thor, one chip to rule all software-defined vehicles
"One chip to rule them all. One chip to help automakers build software-defined autonomous vehicles. One chip to continuously upgrade over-the-air." - 9/20/22
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CNet: NVIDIA Wants to Be the Brains of Your Self-Driving Car
"[DRIVE] Thor could help carmakers sweep away a host of smaller processors handling everything from door locks, braking, navigation, entertainment and engine control with one centralized computer system that's easier to update." - 9/20/22
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VentureBeat: NVIDIA DRIVE Concierge offers infotainment to each car seat
"NVIDIA DRIVE Concierge lets passengers watch videos and experience high-performance gaming wherever they go. Users can choose from their favorite apps and stream videos and games on any vehicle screen." - 9/20/22
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SlashGear: How NVIDIA Is Helping Develop Self Driving Tech
"With car makers like Mercedes-Benz, Jaguar, Volvo, Hyundai, BYD, Lucid, and Nio on board, there is a good chance that you may find yourself in a car powered by NVIDIA technology soon." - 6/13/22
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CNBC: Watch Jim Cramer break down NVIDIA CEO Jensen Huang's GTC keynote address
"When we do self-driving, we only think about one company, and its name is NVIDIA, that's it." – 3/23/22
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Yahoo Finance: NVIDIA starts production of DRIVE Orin platform
"With a continued focus on developing new and more advanced AI technology for self-driving cars, the company is well-poised to become a leading provider of technology for autonomous vehicles." – 3/23/22
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Automotive News: NVIDIA unveils flurry of new partnerships with top AV, EV players
"DRIVE Map and Hyperion are two more products that allow automakers to think about NVIDIA as not just a supplier, but a collaborator across the hardware and software ecosystem of the car." – 3/22/22
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Reuters: Jaguar Land Rover, NVIDIA ally in vehicle software arms race
"Working with NVIDIA, Jaguar Land Rover plans to develop vehicles that can drive themselves under certain conditions, park autonomously and provide more information and software-powered features to drivers." – 2/16/22
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MotorTrend: Jaguar Land Rover Vehicles Getting Big Brains in 2025
"To keep its vehicles tech-savvy and ready for the age of electric, connected, and autonomous vehicles, Jaguar Land Rover is partnering with software giant NVIDIA." – 2/16/22
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Reuters: At CES, tech alliances firm up in the self-driving car wars
“NVIDIA this week announced deals to supply the electronic brains for future models from several Chinese electric vehicle startups, and is working with other automakers including Mercedes, Hyundai Motor Co, Volvo and Audi.” – 1/7/22
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VentureBeat: NVIDIA DRIVE Hyperion 8 will pilot self-driving cars and trucks
“Electric vehicle makers such as Volvo-backed Polestar and electric vehicle (EV) companies in China, including NIO, Xpeng, Li Auto, R Auto, and IM Motors have all adopted DRIVE Hyperion.” – 1/4/22
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ZDNet: CES 2022: TuSimple is using Nvidia technology to build intelligent vehicles
“TuSimple is using the DRIVE Orin SoC to develop a scalable autonomous domain controller (ADC) specifically engineered for its Level 4 autonomous trucking applications.” – 1/4/22
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MarketWatch: Nvidia seeks to lead gold rush into the metaverse with new AI tools
“Using Omniverse Replicator, NVIDIA DRIVE Sim closes the gaps and increases the fidelity between virtual and actual worlds to help autonomous cars better perceive and navigate their environment and respond to rapid changes.” – 11/9/21
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TechCrunch: Nvidia’s next-generation self-driving toolkit is available for 2024 vehicle models
“Hyperion 8 is the latest iteration of the end-to-end NVIDIA DRIVE platform that automakers can use to customize to their likening and needs.” – 11/9/21
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CNet Roadshow: Hey, NVIDIA, park my car: DRIVE Concierge and Chauffeur AI tech announced
“NVIDIA DRIVE Concierge is an AI-driven software assistant that combines conversational voice assistance with driver monitoring and autonomous parking tech. It's sort of like asking Siri to valet your car.” – 11/9/21
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Forbes: Plus Demos Level 4 Autonomous Trucking Capabilities
“The agreement with NVIDIA provides a higher level of confidence given NVIDIA automotive SoCs are tailored for these types of workloads.” – 8/17/21
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Popular Science: How Tesla is using a supercomputer to train its self-driving tech
“Each node has eight NVIDIA A100 80GB Graphics Processing Units (GPUs) capable of performing high-intensity floating-point calculations with nearly 500 times as much power compared to a standard desktop processor.” – 6/26/21
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TechCrunch: Nvidia acquires hi-def mapping startup DeepMap to bolster AV technology
“By integrating DeepMap’s tech, NVIDIA’s autonomous stack should have greater precision, giving the vehicle enhanced abilities to locate itself on the road.” – 6/10/21
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Forbes: NVIDIA’s Auto Business Takes A Front Seat At NVIDIA GTC 2021
"The showstopper was the unveiling of NVIDIA's super-powerful new system-on-a-chip, DRIVE Atlan. Positioned as the latest addition to the company's autonomous vehicles roadmap, Atlan should be capable of processing over a whopping 1,000 trillion operations per second.” – 4/14/21
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Fortune: Volvo draws first blood with NVIDIA’s Orin chip in quest for self-driving cars
“In the race to develop self-driving vehicles, Sweden’s Volvo looks set to gain an advantage over the competition by incorporating—well ahead of its rivals—the latest hardware NVIDIA.” – 4/13/21
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EETimes: Huang Harangue Heralds AV ‘Trillions’
“Of all the technology and products unveiled, the Hyperion 8 is possibly the most important. The reason is that it is likely to seed new design-wins at the R&D phase from OEMs, startups and transportation companies.” – 4/12/21
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Reuters: NVIDIA, Volvo Cars accelerate auto industry's data-processing power race
“Volvo is among a crowd of new and established automakers putting digital processing power ahead of horsepower.” – 4/12/21
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Futurride: Nvidia’s latest innovations speed software-defined vehicle development
“Volvo, Zoox, and SAIC are among the growing ranks of leading transportation companies using the newest DRIVE solutions to power their next-generation AI-based autonomous vehicles.” – 4/12/21
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Hot Hardware: NVIDIA DRIVE Sim Leverages Powerful Omniverse Tech To Train Next-Gen Self-Driving Vehicles
“A new and improved way to safely test a plethora of environments with self-driving vehicles.” – 4/12/21
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Automotive News Europe: NVIDIA CEO says software will soon define the car, drive profit
"In the future, one of the most important things automotive customers will value is ever-progressing, ever-developing, ever-enhancing software." -- 1/12/21
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EETimes: Mercedes-Benz: In-Cabin AI First; Software-Defined Car Next
“The MBUX Hyperscreen has an AI software trained to learn each driver’s preferences and habits, Mercedes-Benz promised. Central to that capability is an underlying architecture supplied by Nvidia’s hardware and software platform.” -- 1/12/21
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Futurride: It’s a Nio Day for flagship electric sedans
“Nio calls its ET7 its ‘first autonomous driving model,’ pitching the car as having over 100 standard comfort, safety, and smart features. Other headliners are its NEDC range of over 1000 km with the new 150-kWh battery and over 1000 TOPS computing power with help from Nvidia.” -- 1/10/21
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Electrek: Einride’s next-generation ‘Pod’ promises NVIDIA-powered unmanned electric heavy freight
“Autonomous operation will be enabled by NVIDIA’s Orin system on chip architecture, which is capable of 200 trillion operations per second.” -- 12/4/20
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Reuters: Nvidia signs in-car entertainment system deal with Hyundai Motor
“NVIDIA DRIVE includes hardware and software components and uses artificial intelligence to improve the user’s experience. The software can be “perpetually” updated, giving vehicles the latest AI cockpit features.” -- 11/9/20
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EETimes: Mercedes-Benz jilts BMW, elopes with Nvidia
“Nvidia is assuming an increasingly critical role in the emerging software-centric automotive industry.” -- 6/23/20
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Forbes: Nvidia and Mercedes-Benz join forces in an autonomous car power play
NVIDIA’s new DRIVE platform will kick Mercedes-Benz into a much-needed higher gear in the race for autonomous driving." -- 6/23/20
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TechCrunch: Mercedes-Benz, Nvidia partner to bring ‘software-defined’ vehicles to market in 2024
“Mercedes-Benz and Nvidia announced a partnership aimed at eliminating the complexity while boosting the performance and automated driving capabilities of a new generation of vehicles.” -- 6/23/20
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Automotive News: Mercedes, Nvidia to team up on powerful computing platform for AVs
"The new Mercedes Level 2 and Level 3 systems will incorporate Nvidia’s Orin, a system-on-a-chip that contains 17 billion transistors, microscopic switches that are akin to neurons in a human brain." -- 6/23/20
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Reuters: Nvidia turns to driver-assistance market as robo-taxis stall
“The new Nvidia system means automakers will be able to use one system for both, saving engineering efforts and using some of the self-driving technology to improve the driver assistance functions.” -- 5/14/2020
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CNet: Nvidia wants to power today's car tech and tomorrow's robotaxi
“The single architecture will handle anything from advanced driver-assistance systems to full, Level 5 autonomous driving.” -- 5/14/20
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Forbes: Nvidia cranks up and turns down its Drive AGX Orin computers
"One of Nvidia’s selling points is a common architecture that developers can use from initial bench development to simulation to on-road testing.” -- 5/14/20
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EE Times: Newest Nvidia AV SoC boasts ‘7x Xavier Performance’
“Orin, at 17 billion transistors, is almost double the size of Xavier, which had 9 billion, and it offers nearly 7x the performance (200 TOPS for INT8 data). Despite its size, Orin also offers 3x the power efficiency of Xavier.” -- 12/19/19
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ZDNet: Nvidia unveils Orin, its next-gen SOC for autonomous vehicles and robots
“Nvidia announced it's opening up access to its pre-trained deep neural network models for autonomous driving. The models include a range of object detection models (such as pedestrian and bike detection, lane detection, free parking space detection, sign detection), gaze detection, gesture recognition, as well as path planning and mapping models.” -- 12/18/19
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Automotive News: Nvidia secures chip deal with Didi Chuxing
"Didi would use [NVIDIA] in computing systems in autonomous cars on the road that help drive the vehicles, as well as in back-end data centers where data gathered by test vehicles is used to train algorithms for self-driving cars." -- 12/18/19
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Forbes: Nvidia unveils next-generation Orin chip to power self-driving vehicles
"When it comes to delivering that raw computational power, Nvidia is widely seen as the leading vendor of silicon, and it’s next-generation chip, called Orin, takes that performance to new heights." -- 12/17/19
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VentureBeat: Bosch and Daimler launch self-driving car pilot in San Jose
“NVIDIA’s DRIVE Pegasus provides the computational horsepower needed for the Mercedes-Benzs’ real-time decisioning.” -- 12/9/19
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VentureBeat: Nvidia’s AI prevents car high beams from producing glare
“AutoHighBeamNet, a component of the AutoDrivingBeam module in Nvidia’s Drive Software — can automatically generate control outputs for cars’ high beams using signals derived from road conditions.” -- 10/9/19
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Electronics 360: Watch Nvidia’s self-driving car technology in action
“The Nvidia Drive AGX platform runs all of these components in the vehicle, enabling 360° surround perception, localization and planning, and control software in real time.” -- 8/27/19
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MarketWatch: Nvidia and Volvo join forces on driverless trucks
“Nvidia and Volvo’s partnership would rely on Nvidia’s artificial-intelligence platforms for training, simulation, and in-vehicle computing to eventually get driverless commercial trucks on public roads and roadways.” -- 6/19/19
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TechCrunch: Volvo teams up with Nvidia to develop self-driving commercial and industrial trucks
“Transport freight is only one target for the new joint effort — Nvidia and Volvo will also seek to build autonomous systems and vehicles that can handle garbage and recycling pickup, operate on construction sites, at mines and in the forestry industry, too.” -- 6/18/19
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Reuters: Nvidia boosts self-driving AI business with Volvo trucks deal
“The partnership with Volvo goes beyond supplying chips, and includes work on developing software, on-board computers and sensor systems for autonomous commercial vehicles.” -- 6/18/19
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CNet: Volvo Group and Nvidia team up to produce an AI platform for autonomous trucks
“Nvidia is positioning itself to be a major player in autonomous vehicle development.” -- 6/18/19
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The Street: Nvidia's New Supercomputer Aims at Self-Driving Car Development
“If you're an automaker, self-driving start-up, university or otherwise looking into autonomous driving development, Nvidia is quickly becoming the one-stop shop to make it all a reality.” -- 6/17/19
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Reuters: Driverless electric truck starts deliveries on Swedish public road
“The T-Pod is level 4 autonomous, the second highest category, and uses a Nvidia Drive platform to process visual data in real time." -- 5/15/19
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Forbes: These Two Companies Are Making Autonomous Cars Safer On The Road
"Nvidia's Level 2+ functionality includes multiple AI technologies, including autonomous driving perception and an AI-capable cockpit." -- 4/22/19
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Axios: Playing God (virtually) with self-driving vehicles
"Nvidia this week released its new DRIVE Constellation simulation platform, which allows developers to play with variables like the angle of the sun, types of street lights, weather, road conditions, traffic and pedestrian behaviors." -- 3/22/19
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The Street: NVIDIA Is Set to Change the Autonomous Driving Game
“This is a huge step forward for the autonomous driving industry, as it allows companies to log billions of simulated miles vs. millions of real-world miles. Not only does the learning curve accelerate dramatically as a result, but so does the safety." -- 3/19/19
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The Drive: Toyota Will Test Its Autonomous Cars in NVIDIA’s New Self-Driving Car Simulator
“The Japanese automaker's TRI-AD (Toyota Research Institute-Advanced Development) division will use Drive Constellation to conduct virtual testing, which has become a valuable tool for speeding up the development of autonomous cars.” -- 3/19/19
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VentureBeat: Nvidia’s Safety Force Field is ‘mathematically’ designed to prevent autonomous vehicle crashes
“Somewhat uniquely, Safety Force Field can take into account both braking and steering constraints, enabling it to identify and eliminate “anomalies” arising from both” -- 3/18/19
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TechCrunch: Toyota doubles down on NVIDIA tech for self-driving cars
“In short, Toyota is going to use Nvidia’s technology for the entire workflow or process to develop autonomous vehicles.” -- 3/18/19
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Forbes: NVIDIA Creates A 'Safety Force Field' To Boost Trust In Self-Driving Vehicles
“Who wouldn’t want a Safety Force Field around their car?” -- 3/18/19
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Automotive News: Toyota first customer for NVIDIA’s new AV simulation platform
"In addition to allowing self-driving vehicle companies to quickly log miles, simulation provides the possibility that they one day may not need expensive fleets of self-driving test cars." -- 3/18/19
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Forbes: NVIDIA Resets The Self-Driving Bar Again With AutoPilot Supporting 'Level 2+'
“This performance level opens up a much broader range of automated driving features, with smart cockpit assistance and visualization capabilities that blow the current ADAS offerings out of the water.” -- 1/15/19
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The Street: Nvidia, Mercedes-Benz Partner on A.I.-Powered Cars
“For Mercedes, it gives the company a best-in-class partner and supplier that can help vault it to the top of the autonomous driving leaderboard. Using Nvidia for its various DRIVE platforms essentially gives Mercedes access to some of the best technology in the industry.” -- 1/9/19
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ZDNet: CES 2019: Nvidia partners with Mercedes on artificial intelligence
“Nvidia Drive will form the centre of the all-vehicle architecture, the companies said, adding high-performance, energy efficient compute to handle AI software for advanced mobility technologies.” -- 1/9/19
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CNet: Nvidia pulls the wraps off of its Drive AutoPilot system at CES 2019
“Nvidia is leveraging the computational power of its Xavier automotive-grade hardware to improve the way that cars see and understand the road around them.” -- 1/7/19
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VentureBeat: Daimler and Bosch lay out plans for autonomous taxi service in San Jose
“Bosch and Daimler expect performance to be comparable to about six “synchronized, highly advanced” desktop computers and said that [NVIDIA DRIVE AGX] Pegasus — drawing on a bevy of radar, vision, and ultrasound sensors — would be able to react to changing road conditions within 20 milliseconds.” -- 11/8/18
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The Verge: Nvidia delivers its self-driving car safety report to the feds
“One interesting section outlines Nvidia’s approach to human-machine interface and driver monitor, referred to as “Drive IX,” as an added layer of safety on top of the vehicle’s self-driving system.” -- 10/23/18
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Automotive News: Volvo, Nvidia expand autonomous driving collaboration
“The artificial intelligence-capable core computer they are developing will allow Volvo to offer 360-degree surround perception and a driver monitoring system that will help the company safely introduce fully autonomous cars.” -- 10/10/18
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Forbes: Nvidia Opens Up A Lead In Compute System For Automated Driving
“As part of its commitment to ensuring that automated driving is deployed in a safe way, Nvidia is teaming up with TUV SUD, the German safety certification agency and Austrian engineering firm AVL to develop a simulation test suite for validating automated driving.” -- 10/10/18
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The Verge: Volvo’s next generation of cars will use Nvidia’s self-driving car platform
“The cars are expected to start production in the early 2020s, and they will use Nvidia’s platform to monitor the vehicle’s environment on all sides as well as to keep an eye on the driver.” -- 10/10/18
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Automotive News: MBUX tech helps Mercedes turn A class into 'gateway' vehicle
“MBUX, powered by Nvidia's Parker mobile processor, uses natural language processing technology that does not require memorizing predetermined commands.” -- 9/18/18
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EE Times: Nvidia Going All Robot, All the Time
“Building drivers takes times and effort. By supporting these devices, Nvidia saves developers time” -- 9/14/18
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SlashGear: NVIDIA DRIVE AGX, Jetson AGX Xavier dev kits roll out
“This first release includes deep neural networks for all kinds of car perception, from DriveNet’s object detection to LaneNet’s lane marking identification to OpenRoadNet’s detection of free driving space.”. -- 9/13/18
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Forbes: Nvidia Announces New Drive AGX Developer Kits For Automated Driving
“Since the launch of the original Drive PX system in 2015, Nvidia has continued cranking up the performance and capability of its development platform.” -- 9/13/18
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NVIDIA Is Still Surging Toward Autonomous Driving Success
“With Constellation, the user can manipulate the angle of the sun, add obstacles such as people or cars, alter the weather and go from day to night. There are a near endless amount of scenarios a team of developers can come up with to test their software.” -- 8/22/18
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Automotive News: New heart of the car: The GPU
“Artificial intelligence is at the core of technology that lets vehicles interpret and respond to a multitude of driving conditions, such as a vehicle about to run a red light, that humans intuitively recognize and process.” -- 7/30/2018
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Nvidia is Taking Over the Autonomous Driving Industry -- Here’s How
“When it comes to self-driving cars and innocent lives are on the line, automakers are going with the best solution, the one with the greatest odds for safety. For that, many will go with Nvidia, and with the ecosystem it's building, that will equate to huge opportunities down the road.” -- 7/20/2018
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Nvidia scores big win with Daimler, Bosch self-driving-car platform
“The advantages that Nvidia has in graphics-chip development, and the subsequent leadership in AI processing, gives it a jumpstart that no other company can match.” -- 7/10/18
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Bosch and Daimler partner with Nvidia for self-driving car platform, plan to start testing in 2019
“Last year, German automaker Daimler and electronics company Bosch announced they would join forces to develop a fully automated, driverless car system. In a show of progress today, the two announced that they’ve chosen Nvidia’s Drive Pegasus as their artificial intelligence (AI) computing platform of choice.” -- 7/10/18
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Nvidia partners with Bosch and Daimler on self-driving car tech
“The Drive Pegasus unit can perform over 1 trillion operations using only 1 watt of power. It's capable of doing 320 trillion operations per second at full power. That's mind-blowing.” -- 7/10/18
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Robocar to become world's first self-driving car to attempt the Goodwood Hillclimb
“The driverless race car is also powered by an Nvidia Drive PX 2 computer that processes a multitude of data coming from the LiDAR, radar, GPS, ultrasonic, and camera sensors.” -- 6/27/2018
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VW, Nvidia, Bosch, others team up to suss out the back end of autonomy
“The primary piece this group will attempt to standardize is the high bandwidth data transfer that AVs will need to process the data from their various sensors.” -- 6/26/2018
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Auto Industry Shifts Gears on AI
“The automotive supply chain also is evolving. For example, Nvidia now supplies platforms and software to 370 automotive customers.” -- 6/14/18
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Nvidia’s Role in the Autonomous Driving Race
“Nvidia has created multiple DRIVE platforms that actually makes autonomous driving a reality. Rather than trying to build the software for self-driving cars -- something seemingly every tech company is doing -- Nvidia is focused on the hardware..” -- 6/1/2018
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How and Why It's Changing the Autonomous Driving Race
“[NVIDIA’s] synthetic simulations allow self-driving car makers to put their systems through an exponentially larger amount testing than they could on real-world roads.
Not only can they do far more testing, they can do so without risking anyone's life.” -- 5/11/28
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Who’s Winning the Self-Driving Car Race?
“Yet despite being in its infancy, autonomous driving has leaders starting to emerge.” -- 5/7/18
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Watch Nvidia drive a real car using Black Panther-style VR
“One of the most exciting moments from the hit film Black Panther came to life today, as Nvidia’s Holodeck software enabled a driver using virtual reality to drive a car in the real world.” -- 3/27/18
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NVIDIA aims to make self-driving safer with virtual simulations
“Think of it as The Matrix for autonomous algorithms: It's a way to train those vehicles to deal with extreme situations, without endangering anyone in the real world.” -- 3/27/2018
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Nvidia debuts new Drive Constellation simulated self-driving test system
“The system designed for use by its partners is called Drive Constellation, and involves using two different servers to accurately simulate real-world autonomous driving in a totally virtualized environment.” -- 3/27/2018
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Nvidia Drive powers Rimac's C_Two high-tech features
“Whether it is Nvidia's Drive PX Pegasus platform for Level 5 driverless vehicles, or if it is the Nvidia Drive Xavier platform, it is obvious that Rimac wanted a platform that could keep up with all those sensors and high-tech features.” -- 3/13/2018
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Continental and Nvidia Partner on Self-Driving Car Platform
“While many automakers take pride in developing their own self-driving cars, Nvidia and Continental may offer a faster, cheaper way to autonomous driving.” -- 2/6/2018
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Nvidia teams with auto supplier Continental on self-driving car system
“The Santa Clara-based chipmaker said Monday that it has teamed with Continental, which will use Nvidia's Drive platform to build a full-blown, self-driving vehicle system by the year 2021.” -- 2/5/2018
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Nvidia-Powered Full-Blown Self-Driving Cars Are Closer Than You Think
“They can build all of these synthetic scenarios and quite literally teach the software how to react. The best part? It can include so many more scenarios and cut the learning time down tremendously.” -- 1/18/2018
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Mercedes-Benz reveals AI-powered MBUX infotainment system
“Mercedes-Benz has outlined its new MBUX infotainment system, powered by Nvidia's artificial-intelligence hardware.” -- 1/10/2018
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Nvidia's self-driving processors ready for prime time
“The development marks the transition of massive processing capability from research to production vehicles, and will enable Nvidia to diversify its software offerings within the car.” -- 1/8/2018
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“Nvidia CEO Huang Zooms; Now Detroit Just Has to Catch Up” -- 1/8/2018
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“A Silicon Valley company that for years was a household name only for video gamers now finds itself playing a starring role across the tech industry. Nvidia provides critical technology for some of the hottest sectors out there, including self-driving cars and bitcoin mining.” -- 1/9/2018
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“His enthusiasm was so high that he spent two hours on stage last night waxing poetic about everything NVIDIA has accomplished in the past few years and introduced it's super-quick Xavier SOC for self-driving AI and a partnership with Volkswagen.” -- 1/8/2018
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“NVIDIA Goes Full Throttle on Driverless Cars” -- 1/8/2018
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“Nvidia Is Taking the Auto Industry By Storm” -- 1/8/2018

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