Alice Blue is known for its lowest brokerage charges. Alice Blue offers ₹0 charges in delivery trading, and its brokerage charges are ₹15 per trade maximum.
Alice Blue is a discount stock broker, headquartered in Bangalore, and incorporated in 2006.
You can trade with Alice Blue through BSE, NSE, and MCX. It also offers depository services for demat accounts with its membership at CDSL.
Alice Blue Financial Services has 20 branches and over 12000 partners across India with a client base of 5 lakh. It is an online share trading platform designed to cater the customers interested in the stock market.
Key Highlights of Alice Blue
- Trusted broker with over 15+ years of experience.
- No brokerage on delivery trades.
- It offers a brokerage plan named ‘Freedom 15’ to its customers (Flat ₹15 broking charge on intraday and F&O trades.)
- Paperless and online account opening process.
- Invest in direct mutual funds and IPOs for free.
- The technologically advanced ANT Mobi mobile trading app and ANT Web platform.
- Get lifelong access to the ANT Plus API for free.
- The Alice Blue Trade Store provides access to third-party internet trading solutions.
| Alice Blue | |
| Type | Discount Broker |
| Founded | 2006 |
| Upstox Owner (Founder) | Sidhavelayutham Mohan |
| Headquarters | Bangalore, Karnataka |
| Overall Ratings | 3.7 out of 5 |
| Branches | 17 |
| Mobile Trading App | Yes |
| Supported Exchanges | NSE, BSE, and MCX |
Alice Blue Customer Reviews and Ratings
| Category | Ratings |
| Brokerage Charges/Fees | 2.5 |
| Trading Platforms | 2.5 |
| Products and Services Offered | 4.0 |
| Average Ratings | 3.0 |
| Total Reviews | 1300 |
Alice Blue Account Opening Charges
Different brokers charge different fees for opening the account. Alice Blue charges ₹100 for account opening, which is less than many other discount brokers.
| Account Opening and Demat Account Charges | Alice Blue |
| Trading Account Opening Charges | ₹100 |
| Trading AMC (Annual Maintenance Charges) | Free |
| Demat AMC (Annual Maintenance Charges) | ₹350 (per annum) |
| Margin Money | ₹0 |
| Offline to Online Charges | Yes |
Alice Blue Account Opening Process
Step 1: Visit the official website of Alice Blue
Step 2: Sign up for account opening
Step 3: Start filling the form
Step 4: Submit the required documents for KYC
Step 5: You will receive a call from the authorised personnel after the KYC
Step 6: Once the verification is complete, you will granted the complete access of your demat account within 24-hours
Alice Blue Brokerage Charges
When you execute a trade you have to pay the certain fees known as brokerage charges. Alice blue might be the only that charges low brokerage fees compared to other discount brokers which is ₹15 per executed order.
| Segment | Brokerage Charges |
| Equity Intraday | ₹15 per order or 0.05% (whichever is lower) |
| Equity Delivery | No charges |
| Equity Futures | ₹15 per order or 0.05% (whichever is lower) |
| Equity Options | ₹15 per executed order |
| Currency Future | ₹15 per order or 0.05% (whichever is lower) |
| Currency Options | ₹15 per executed order |
| Commodity Futures | ₹15 per order or 0.05% (whichever is lower) |
| Commodity Options | ₹15 per executed order |
Alice Blue’s Freedom 15 (F15 Plan) offers the lowest brokerage charges.
Alice Blue Margin Exposure
| Segment | Margin |
| Equity Delivery | Upto 4X |
| Equity Intraday | Up to 20X |
| Equity Futures | Upto 7X |
| Equity Options | Up to 12X |
| Currency Futures | Up to 5X |
| Currency Options | Up to 7X |
| Commodity Futures | Up to 10X |
| Commodity Options | Up to 10X |
What does Alice Blue Offer?
Alice Blue offers many attractive offers to gain attention of more customers:
- Free stock trading and demat account.
- Brokerage discounts
- Referral program
Alice Blue Other Charges
| Alice Blue Charges | Equity Delivery | Equity Intraday | Equity Futures | Equity Options | Currency Futures | Currency Options | Commodity |
| STT | 0.1% on both Buy and Sell | 0.025% on the Sell Side | 0.01% on Sell Side | 0.05% on Sell Side(on Premium) | No charges | No charges | 0.01% on Sell Side (Non-Agri) |
| Transaction charges | Rs 345 per crore (0.00345%) | Rs 345 per crore (0.00345%) | Rs 200 per crore (0.002%) | Rs 5300 per crore (0.053%) (on premium) | BSE Rs 200 per crore | BSE Rs 2000 (on premium) per crore (0.02%) | Non-Agri Rs 260 (0.0026%) | Agri Rs 260 per Crore |
| GST | 18% (Brokerage + Transaction Charge) | 18% (Brokerage + Transaction Charge) | 18% (Brokerage + Transaction Charge) | 18% (Brokerage + Transaction Charge) | 18% (Brokerage + Transaction Charge) | 18% (Brokerage + Transaction Charge) | 18% (Brokerage + Transaction Charge) |
| SEBI charges | 0.0001% (Rs 10/Crore) | 0.0001% (Rs 10/Crore) | 0.0001% (Rs 10/Crore) | 0.0001% (Rs 10/Crore) | 0.0001% (Rs 10/Crore) | 0.0001% (Rs 10/Crore) | 0.0001% (Rs 10/Crore) |
| Stamp charges | 0.015% or Rs 1500 per crore on buy-side | 0.003% or Rs 300 per crore on buy-side | 0.002% or Rs 200 per crore on buy-side | 0.003% or Rs 300 per crore on buy-side | State-wise | State-wise | State-wise |
Pros and Cons of Alice Blue
Pros:
- Flat ₹15 brokerage charge per executed order.
- No commissions or brokerage fees while investing in direct mutual funds.
- Lifetime delivery trading with no brokerage.
- Advanced technical features
- Fast Order Execution
- Multiple Charting tools
- 10+ year Historical data
Cons:
- A 3-in-1 account opening option is not available.
- It does not provide zero-fee, unlimited monthly trading plans.
- NRI trading services are not provided by Alice Blue.
- Alice Blue does not accept Good Till Cancelled (GTC) orders.
- Demat AMC charges are high.
Conclusion
Alice Blue stands out as a low-cost, user-friendly online trading platform with extensive features that meet the needs of an array of traders.
Despite a few drawbacks such as a restricted foreign presence and occasional customer support issues, the platform’s inexpensive brokerage fees and advanced trading skills make it a tempting choice for individuals wishing to participate in the Indian financial markets.
Potential users are recommended, like with any trading platform, to conduct thorough research and examine their individual trading needs before making a decision.
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