!
CONTENTS
introduction:
STOP, GO, READ THIS!
Graphic design focuses
our eyes and mind
on what is already
instinctively hardwired.
Play adds dimension
to design, enabling the
viewer to have more
active participation in it.
The language of advocacy
has a common goal: alter
behavior and act upon
instincts, whatever the
outcome may be.
Cautionary messages
force the receiver to
go somewhere or do
something to avoid
dangerous consequences.
INFORM
PLAY
ADVOCATE
CAUTION
13
2 4
chapter
chapter chapter
10–45 77–101
6
47–75 103–127
chapter
?
Much graphic design
cannot af
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