Industry: F&B

Description:

The task was to provide comprehensive strategic planning and execution of identity for the entire brand. We came up with a new corporate identity for The Manhattan FISH MARKET and its restaurants, menu design and collaterals that target the yuppies.

Services:

・Corporate Identity Manual
・Logo
・Corporate Colours
・Restaurant Interior
・Branding/Collaterals Design & Copywriting
・Year-long Strategic Marketing Planning
・Campaigns Development & Execution

Result:

A total fresh new look that appealed to the Generation Y and consistency in corporate identity, making the brand a household name for quality American-style seafood.