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Recent Articles from Pet Age Staff
3 Strategies to Maximize ROI With B2B Content Marketing
With the digital landscape constantly evolving, content marketing has emerged as a crucial strategy for B2B companies looking to build trust, engage decision-makers, and drive long-term growth. Buyers today are no longer swayed by the hard sell—they seek value, insights, and solutions that address their needs. So, how can your business craft a content strategy that not only reaches your target a[...]
Google’s Updates Mean Nothing, First-Party Data Is Still Everything
In the ever-evolving world of digital marketing, Google has once again adjusted its stance on third-party cookies. Although third-party cookies will still be available in Chrome next year, significant changes are on the horizon regarding tracking based on user-selected preferences. While this announcement might seem to offer relief to those in digital advertising, it is likely to be short-lived. T[...]
Why It’s Important to Market During Economic Uncertainty: A Complimentary Guide
During times of economic uncertainty, there is increased pressure on budgets and a need to do more with less. This can sometimes lead advertisers to pull back. There is no denying the challenges business leaders face during times of economic uncertainty; however, economic uncertainty also creates significant opportunities for businesses to become more productive, more innovative, and capitalize o[...]
Embracing Change: Advertising in the Post-Third-Party Cookie Era
In the dynamic realm of online advertising, a seismic shift is underway as Google charts a course to block all third-party cookies on its Chrome web browser by early 2025. Chrome, making up 77% of market share, is following in the footsteps of Apple’s Safari and Firefox. This move marks the official end of third-party cookies across major browsers, prompting a fundamental reevaluation of digital[...]
The Modern-Day Marketing Checklist
In the ever-evolving landscape of B2B marketing, creating a cohesive omni-channel strategy is paramount to reaching your target audience effectively. By incorporating various tactics across multiple channels, B2B companies can […]
The Importance of First-Party Data: A Game Changer in Targeted Marketing
In the ever-evolving world of marketing, data has emerged as the driving force behind successful campaigns. With 55% of the Internet traffic blocking third-party cookies, the spray and pray approach of third-party cookies / third-party data is no longer sufficient. To set up the most effective marketing campaigns, business executives are centering their marketing campaigns around first-party data [...]
How to Build a Marketing Budget That Allows for Flexibility
In today’s competitive environment, effective marketing is crucial for growth. Companies face the challenge of doing more with less and often must adapt to their business' needs if goals are not met. Developing a flexible marketing budget is essential for ensuring your objectives are met by the end of the year. Here are ten strategies to help you plan and make the most of your resources:
Sponsored Emails for Pet Industry Manufacturers
Sponsored or co-branded emails are a popular marketing tactic for pet industry manufacturers. They enable you to contact people on the mailing lists of other organizations so you can deliver your email marketing message to their audiences.
SEO For Pet Industry Manufacturers
Search engine optimization is making changes to your website to improve your visibility in search engine results. Brands want their websites to rank near the top of search results for specific keywords. The better you rank in search results, the more traffic you’ll get on your site.
Paid Search for Pet Industry Manufacturers
With paid search, companies pay a search engine company, such as Google, to appear in a prominent position on results pages for a specific search term. Search terms include one or more words. For example, keywords relevant to pet store buyers might be “dog food” or “cat toys.” Paid search ads are sold on a “cost-per-click” (CPC) basis - advertisers pay only when a searcher click[...]
Audience Retargeting for Pet Industry Manufacturers
With the overwhelming amount of information that each of us is exposed to daily, Pet Industry manufacturers must fight for the attention of their retailer target audience. Experts now estimate that it takes eight touchpoints to earn a customer lead (1), a number that continues to grow over the years. Trying to capture your audience when they visit your site, or our site, is sometimes just not eno[...]
Social Media Advertising for Pet Retailers
Social Media has become an integrated part of our daily media journeys. Social media is embedded in our lives, whether we use social media to stay in touch with colleagues, read news and opinions, learn about new products, research companies, look for events, and even to be entertained. Here are some quick social media statistics to consider:
