Food Pairing Campaigns
Can you be so iconic that you don't even need a logo ? Well Heinz answered that question with a simple and minimalist billboard and 360 campaign in the U.K. by simply having a macro photograph with a perfect food match. Created by Wieden+Kennedy London, the strong ingredient association plays a simple visual identifying the brand by not having the logo, but a curved type reminder associated. "Trigger the Taste " campaign. The brand cues are so strong you don't need a logo to sell it. Simple but strong #iconicbrand #food #marketing #strategy #advertising #campaign #Heinz #Adcampaign #minimalistic #billboard #adagency #foodandcondomints #creative #Artdirection #branding