Business values

This article dives into the breadth of graphic design’s impact on society and how it changes our world through visual communication and business. - 2025

How to define your brand values

These are two terms that often get mixed up. A brand’s voice and tone are essential for building trust and connection with its audience. The voice ensures consistency, reflecting the brand’s values and personality across all touchpoints. The tone adapts to resonate with the emotions and context of each message. Together, they create a cohesive identity, foster meaningful relationships, and differentiate the business in a competitive market, ensuring the brand remains memorable and rela...

Vision, Mission & Core Values – EXIDASP

This post is way more than just a list of words. It’s meant to help you think about the values and messages that matter most to your business. Because no matter what you do, if you don’t understand your brand's values, then it doesn't have a strong foundation. And if you don’t have a solid foundation, everything will seem hard and likely won’t last long either.

Usually, my clients have established their vision and mission before engaging with us. However, we work with them to craft a more compelling message while keeping the essentials intact. Vision and mission are the cornerstones of every successful business. A clear vision inspires direction and long-term goals, while a strong mission drives daily actions and purpose. Together, they align teams, build trust, and communicate values that resonate with customers, shaping their loyalty and perce...

List of Values: Here's a quick list of some of the most important and common core values. Click here to jump to the complete list of values (275+!) Additionally in this post you'll learn about core beliefs, their relationship to core values, and how to use the two to improve your self worth, view of […]

Core values may be my very favorite part of the branding process! They're the canvas for all the brand painting you'll do. But how do you pull them together, and what do they look like? Taking a page from Einstein's "If you can't explain it simply, you don't understand it well enough" quote, mine are easy-peasy, and I'd love to teach you five steps to write your own.

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