Branding basics

Let’s get the facts straight, branding activities, such as designing your logo, building your website, or writing a mission statement, are not what creates your brand. Confused? This is because the brand itself lives inside the mind of the customers, so your business does not actually "create" the brand, but you can make efforts to influence the customer's perception of the brand.

Branding refers to the process of giving meaning to a specific company, product, service or individual by creating and shaping a brand in consumers’ minds. Linked below are the basics you need in order to build strong branding foundations.

Branding plays a pretty big role in how you present your business to your ideal audience and how they perceive it. Learn the 7 branding basics for a successful brand from our blog plus more tips and ideas on branding & design, corporate identity, personal branding, brand strategy & marketing, branding identity, branding for business, digital marketing, and brand board & brand kit creation here. You can also get our Ultimate Branding Kit with a free customizable elegant-themed brand kit.

Scandinavia Standard's presentations from The Hive conference in Berlin, including branding your channels and the Business Model Canvas, as well as lessons learned.

FREE printable Starting a Business Checklist, Brand Strategy Tips for Small Business, ❍SmallBusinessMarketing ❍MarketingStrategy ❍BusinessGrowth ❍DigitalMarketing ❍MarketingTips

Design Principles 🌐 #MarketingTools #DigitalMarketing #SocialMediaMarketing #ContentMarketing #OnlineMarketing

Why Is A Brand Moodboard Important? (+ How to make one) | #brandmoodboard #moodboard