Branding tools

Download your free customizable Brand Personality Matrix, an essential brand strategy tool that promotes discussion between designers & their clients.

Unlock Your Company's True Potential with a Clear, Compelling Vision Creating a brand blueprint is about more than just a pretty logo or catchy tagline - it's about defining the very essence of your business and using that to propel growth, drive customer loyalty, and set yourself apart from the competition. With a well-crafted blueprint, you'll be able to visualize your organization's short-term and long-term goals, identify areas for improvement, and chart a course for success that aligns…

Some of you asked me why Visual Expression was in red in my Complete Brand infographic. This is because both Brand Identity and Brand Presence are the most visible components of a brand. I have decided to expand on what Visual Expression means by diving deeper into these segments and showing their complete list of components. I hope this infographic helps you understand why your visual expression constitutes the largest customer touchpoint for any brand. Follow @kenny.kenray for more mind...

Unlock your brand's archetype potential. When correctly identified, brand archetypes reflect a brand's personalities and better align personality types with specific customer personas. Innocent: pure and optimistic, seeking simple, uncomplicated happiness. Sage: wise and knowledgeable, offering guidance and insight. Explorer: adventurous and curious, driven by the desire for discovery. Outlaw: rebellious and bold, challenging norms and conventions. Magician: visionary and transformativ...

These design terms are often confusing, even for designers. But as creatives, they should be in our vocabulary. I’ve simplified these key concepts in an infographic on design terms for easy understanding. Follow @kenny.kenray for more tips in branding and design. #businessofdesign #designbusiness #graphicdesigning #graphicdesign #graphicdesigner #graphicdesigntips #creative #creativity #creatives #creativeindustry #creativelife #freelancer #freelancerdesigner #designbusiness #designtermin...

FREE printable Starting a Business Checklist, Brand Strategy Tips for Small Business,

Unlock your brand's personality with these adjective lists! Discover your brand's unique voice. #BrandPersonality #Branding #MarketingTips #Adjectives #BrandStrategy

✨New freebie alert ✨ Too lazy (or busy) to make a Brand Strategy? This dashboard is the ideal tool for when the brand needs a bit more depth to it. Brand Strategy is an important part of any brand and helps you stay "on brand" to create cohesiveness. Brand Strategy is the first step in your branding. It's usually completed before any Visual Identity or Verbal Identity (logos, typography, colours, archetype, characteristics etc). Why you will love it: • Reusable to save time (for creative ...

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