Strong pecs feature prominently in firemen's calendars and on fitness magazine covers, but they're more than just pretty to view. Both men and women benefit functionally from building up the muscles of the chest. Strong pecs encourage you to stand tall to show off sculpted muscles. For women, strong pecs add height to the chest wall, lifting droopy breasts.Be careful. Strengthening the chest at the expense of other upper body muscles can leave you slouched forward.