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Great Pet Adoption Ads

If negative/tragic messaging drive new adopters away from pet adoption, what works? Amusing them, inspiring them, inviting them, charming them. Even if a pet has a sad backstory or a special need, let the pet's personality shine through, let the point of the sad story be to inspire people, and you'll capture their interest. Traumatize your potential adopters and you poison the well not just for that pet, but for shelter adoption in general.
23 Pins
·
12y
By
Christie Keith
the back end of a bus with stickers on it's windows and bumper to bumper decals
Laughter Is The Best Medicine
Cat Adoption
Humane Society
Crazy Cat
Makes Me Laugh
Too Funny
Crazy Cat Lady
Bones Funny
Crazy Cats
I can't quite make out what organization created this ad campaign, but it's wonderful!
a group of cats wearing top hats and bow ties are standing in front of a castle
Adoption Event Ideas
What Cats Can Eat
Adoption Ideas
Shelter Ideas
Promotion Ideas
Cat Humor
Fundraising Ideas
Animal Shelters
Here Kitty Kitty
The Cats of "Downton Tabby" Seek Their Forever Home (PHOTOS)
GENIUS! The Cats of "Downton Tabby" Seek Their Forever Home
a dog wearing a bib with the caption i feel pretty, oh so pretty
Nanny Dog
Pit Bull Love
Animal Adoption
Bully Breeds
Pit Bulls
Baltimore Md
Terrier Mix
Forever Family
Adopt Me
Share this pretty Pit Bull to help her find a home today!
two puppies wearing tiaras on their heads, and one has a pink heart
Honey Boo Boo
Animal Love
Pet Adoption
The Well
Food Animals
Adoption
Puppies
Pet
Saying Goodbye
Genius...
a poster with two cats and a dog on it that says, re - pup licanss demo + cat's the race for the right house is on adopt an adult pet for free november 11
Animal Fundraiser
Animal Shelter Fundraiser
Dog Fundraiser
Animal Shelter Ideas
Pet Event
Fundraiser Ideas
Dog Safety
Great current events tie-in from the Nevada Humane Society.
a poster with a cat sticking its head out from a pile of papers on top of each other
Muddy Paws
Campaign Ideas
Shelter Animals
Creative Ads
Cat Rescue
Brooklyn New York
Adopt A Pet
Binders
North Brooklyn Cats
I always appreciate it when the first thing someone thinks when a new meme arises is, "How can I use that to get more pets adopted?"
a small gray and white kitten sitting on top of a person's lap in a car
Raining Cats And Dogs
Cute Kitties
Cute Cats And Kittens
Kitty Kitty
Funny Animal Pictures
Kitty Cats
Beautiful Cats
cutecaptions.com
U Canz Starts Car Now, I Goes Homes Withs Youze
an advertisement with a dog in a frame and the words, 7 in 10 say they're like family
This Is My World
Cat Years
Silicone Food Covers
Animal Education
Vader Star Wars
Star Wars Logo
Inspirational Photos
Puppy Dogs
To The Moon And Back
Why You Should Adopt a Pet - Adoption Facts by Petco
This one started out as a downer... but then it went right up to the moon and back! AWESOME adoption messaging from PETCO!
a black and white dog is chewing on a red stuffed animal with a quote above it
Best Dogs
Rap
Dogs
Animals
Dogs Available for Adoption
Super awesome outreach, as usual, from Bad Rap!
an advertisement for the great bargains on pre - owned pets, featuring cats and dogs
Adoption Poster Ideas
Foster Dogs
Angry Animals
Eyes Ideas
Another awesome promotion from the Nevada Humane Society...
Related searches
Dog cat
Dogs
Cat adoption
Animal shelter fundraiser
Animal shelter
two rabbits sitting on top of a table next to each other with the caption sam pepper & bubbles
Adopt A Bunny
Pet Finder
Infant Adoption
Want To Be Loved
Baby Bunnies
Special Needs
Four Legged
Meet Our Baby Bunnies!
The Western Pennsylvania Humane Society had a huge influx of baby rabbits. They empowered their volunteers to help, and the video they made is going viral.
a black cat with yellow eyes on it's face and the words, 13 reasons to adopt a black cat
National Black Cat Day
Black Cat Day
Black Cat Appreciation Day
Bulldog Francese
Cats Rule
Pin Pals
A Black Cat
13 Reasons
Hampton Bay Lighting Installation Instructions
13 Reasons to adopt a black cat
a man holding a dog in his arms with the caption does she look like a dog nobody wants?
Marketing Inspiration
Loud And Clear
Animal Rights
Marketing Materials
Facebook
Terrific New York City campaign for pet adoption. Tugs your heart but is inspiring, not depressing.
a man sitting down with a dog on his lap looking at something in front of him
Meat Safe
Foods For Dogs
Animals Rescue
Dog Obsessed
Garance Dore
Guilt Trips
St Louis Rams
Public Service Announcement
The Dude
HOMEGAME
HOMEGAME: one of the very best pet adoption ads ever created, featuring Rodger Saffold of the St. Louis Rams. It shows how you can use tears to INSPIRE, rather than depress or guilt-trip, people into action.