People Portrayed in Shampoo Advertisements

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11y
This shampoo advertisement by Dove portrays a very famous character from a very famous TV show. It shows Marge Simpson from The Simpsons, who is often remembered by her bright blue, frizzy hair that is always standing upright. Dove claims that with its shampoo, it can straighten and soften even the most frizzy of hairstyles.
This commercial advertises a shampoo created and publicised by Jennifer Aniston, a very famous actor who is often revered for her beauty. In using the word "science" in the phrase, it lets readers know that this shampoo works; it is created by science, and it is proven by science, and therefore it shall work. Its name, Living Proof also adds to the phrase, saying that you will for yourself how well this shampoo works, as you will be able to tell the difference with the shampoo.
This shampoo advertisement is a rather interesting one; it places two exact same paragraphs next to each other, alongside opposite images. On one side, the paragraph is given a somewhat depressing overtone as it is accompanied by the image of a girl with a bag over her head, as if she is ashamed of her hair. On the other side, the paragraph is given a much more cheery tone, as it is accompanied with a happy looking woman brandishing a bottle of shampoo.
In this shampoo advertisement, Garnier Fructis emphasises that its shampoo makes your hair 5 times stronger than it was before. It also adds emphasis on this trait of the shampoo with the image of the girl holding her braided hair. Her hair is reminiscent of a rope, which leads to the sense that the shampoo is able to make your hair as strong as rope.
This shampoo advertisement by Lustre-Creme Shampoo states that its shampoo is capable of taking care of even "The Most Beautiful Hair in the World". The first line of the 2nd paragraph, states that "You too, like Elizabeth Taylor, will notice a glorious difference in your hair" after using the Lustre-Creme. This leads young women on to believe that if they were to use this shampoo, they would be as beautiful as Elizabeth Taylor, and they would too have the most beautiful hair in the world.
This shampoo advertisement uses Marilyn Monroe as the model. This makes this advertisement stand out all the more as Marilyn Monroe was regarded as the most beautiful, and as a sex symbol in the 50s. By leaving a quote of hers on the advertisement, it would lead to several women buying the shampoo - those who aspired to be as beautiful as Marilyn Monroe, that is.
This advertisement for Head and Shoulders is focused more towards the so-called efficiency of washing your hair with this shampoo as opposed to with other brands. The slogan "Removes more dandruff in 1 vs 3 washes" emphasizes that this certain shampoo is able to remove more dandruff than other brands are able to, in less time. This advertisement is targeted more at the sufferers of dandruff who would like to get rid of it as soon as possible.
This advertisement portrays a woman whose hair is blowing in the wind luxuriously. The slogan implies that split ends are difficult to get rid of, with the use of the phrase "split up". This is also a pun as the two phrases begin similarly, yet mean so differently. Once again, this advertisement is aimed at women who desire their hair to be as lustrous as the woman portrayed.
This advertisement features a very striking image of a woman with a massive cloud of shampoo sitting atop her head, alongside a simple slogan saying "Extra Volume Shampoo". The simplicity of this advertisement is what strikes out the most, as it is clearly aimed towards those who would like "bigger" looking hair. The advertisement suggests that those who use this shampoo would comically gain hair as large as the woman portrayed.
The woman is quite obviously made to look quite beautiful in this advertisement, with her hair flowing lustrous in the wind. The short slogan "Say no to dandruff" is meant to counter people's thoughts that while dandruff is natural, it can still be prevented. This advertisement is clearly aimed towards women, who aim to look as beautiful as the model portrayed, whose beauty can supposedly be achieved through use of the shampoo.