There is no finish line

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“It’s been said that the best way to predict the future is to create it. At Nike, we wholeheartedly agree. For over 50 years, we’ve endeavoured to create a better future for athletes. This compels us forward, always. When we say, ‘There is no finish line,’ it’s not a lazy reference to an unending grind or destination-less journey, but rather an expression of our belief in the limitless potential of sport – and design.”

But for each of us, isn't life about determining your own finish line?

Nike Running manifesto

Because there’s no finish line.

New Nike book, ‘After all, there is No Finish Line’, features eye-catching black-and-white imagery and speculative fiction and essays that ponder design, innovation and sport