Snack Food History Lesson
Twinkies began in 1930. James Dewar invented Twinkies when he was working as a Hostess baking manager at their Chicago plant. According to Hostess, Dewar was looking to make better use of shortcake pans that sat idle when they weren't being used during the short strawberry season. According to sources, Dewar decided to inject the little golden cakes with a smooth creme filling (first banana and later vanilla following the banana shortage during World War II).
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"Also joining the line-up are New Hostess Chocolate Crème Twinkies®. My husband would be the Twinkie® connoisseur of the family, but he thought the idea of having an indulgent chocolaty crème filling on the inside was a good one; he was glad they weren’t messing with the traditional sponge cake exterior! Probably smart not to mess with a good thing; as one of America’s best known and most loved snack cakes, Twinkies® have been tantalizing taste buds and filling lunch boxes since 1930."
