Colour symbolism varies depending on hue, tint and shade of colour as well as context. Colour symbolism may also have positive and negative connotations depending on context and hue. Many people confuse colour psychology with colour symbolism and it’s good to remember that our beliefs about colour have an impact on how we choose to react to colour. Colour symbolism illustration by Zena O’Connor, PhD. Follow @the.colour.collective on Instagram.