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Swedish Fish Branding and Packaging Redesigned by Bulletproof
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swedish fish brand logo on yellow background
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Swedish Fish Gets New Branding and Packaging by Bulletproof - Logo-Designer.co

Mondelēz International has partnered with the New York office of brand design agency Bulletproof to refresh the packaging and visual identity of candy brand, Swedish Fish. Bulletproof was appointed to the project following a three-way pitch in July 2015. Swedish Fish originally arrived in the USA in the late 1950's as an import from Sweden.
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