“When it comes to brands supporting specific communities, there isn’t always a clear path”
said Bri Hall, a well-known beauty content creator on YouTube who has recently joined the initiative. “Some third parties label creators without asking them about their own identities. The Inclusive Media initiative allows creators to tell people and brands who they are and with what communities they identify with.”
What is the IMI?
In recent years, brands have increasingly recognized the importance of supporting diverse, inclusive, and equitable marketing practices to show commitment to advocacy and to reach audiences across all communities. With the Inclusive Media Initiative, Pixability is on a mission to help connect brands with diverse creators and provide all communities with equal media opportunities.
What’s different about the IMI?
Pixability’s network puts you, the creators, at the center. At Pixability, we don’t assume your identities based on perceived appearances, so we ask each of our creators to self-identify which communities they belong to and which communities they support with their platform. As a result, we build IMI Community Inclusion Lists, making it easier than ever for brands to support your communities.With your help, we can pave the way for inclusive media plans that embrace our diverse world. Join us as we shift the conversation from exclusion to inclusion.
Why Join the Inclusive Media Initiative?
Boost your brand visibility
Gain support from Pixability’s clients–some of the biggest media agencies and brands in the world.
Drive advocacy for your communities
Help diverse communities gain access to media opportunities to boost content that resonates across diverse audiences.
Amplify your ad revenue potential
Help drive additional ad revenue to your channel with Pixability’s IMI Community Inclusion Lists.
Tap into marketing + sponsorship opportunities
Leverage Pixability’s quarterly blogs and content highlighting top creators to help grow your personal brand and tell your story. We’ll also provide referral opportunities for press activity to help grow your business.
Direct access to YouTube experts
Tap into our 12+ years of YouTube expertise to learn what’s trending and new ways to boost your presence on the platform.
Opt-out at anytime
Not what you thought? Opt-out at any time (even though we’ll miss you).
How it Works
1
Sign up for the Inclusive Media Initiative and let us know the communities where you are a member.
2
A brand or agency requests an IMI Community Inclusion List. If your YouTube channel meets the brand’s suitability criteria, we’ll add your channel to their campaign.
3
The brand or agency uses the IMI Community Inclusion List to target their ads, driving ad revenue to your channel.
Ready to join the Inclusive Media Initiative?
Sign up today by filling out this short form. Your personal information is never shared with brands or agencies–we only share your channel name as part of our IMI Community Inclusion Lists.
