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Each of Hollywood sign letters has a height of 45 feet and a length of 110 meters. This can be seen from miles. Its main goal is to advertise a housing development in the hills above the district of Los Angeles. But several years after its creation, the growth of American cinema in Los Angeles was looking for a symbol. And this should be a sign of Hollywood.

It was originally built in 1923 and was once read as HOLLYWOODLAND” to advertise a newly built residential project located above Los Angeles. Hobart J. Wheatley, the owner of the housing project was about to put up a sign in another place that would not cost him. But the Hollywood hills looked like the perfect place to advertise their housing development. After more than half a century, the brand began to deteriorate and began to receive several damages.

But in 1978, shock rocker Alice Cooper was involved in a campaign to restore the sign, as it also served as a symbol for American films, mainly in Los Angeles. The total amount raise reached up to $249,300 to replace steel letters that would withstand extreme weather conditions and prevent further deterioration. A new, better version of the character was shown on television on November 14, 1978, in honor of the 75th anniversary of Hollywood.

There are many imitations and modifications of the famous commercial mark that allows the city of Los Angeles. It also appeared in several films, such as “Superman“, “The Day After Tomorrow”, “The Rocketeer”, amongst others.