In the context of the cultural industry has gradually become the core competitiveness of a country, our government has been continually battling with the need of the public to enhance their quality of spiritual life, to enrich cultural experiences and to fulfill the demand for cultural exchange. As to meet the cultural needs of the people is the main target of Cultural industry, it disseminates cultural products and services. According to the data released by the National Bureau of Statistics in 2015, the added value of cultural services was about 1.0039 trillion Yuan, accounting for 47.0 percent in national increased value. Meanwhile, the experience economy emerged as an interactional economic, represents that people's life standard had came to a higher level, and they were able to spend more money and time at their disposal. Now the domestic consumption pattern has changed from fast-food mindless consumption to rational consumption, and gradually shifting to emotional acquired consumption patterns. With the opportunities brought by these conditions, the innovative, creative strategies of combining the experience economy and the cultural industry are becoming the trend of future business development in China. This paper applied the theory of product service system design methods, while aided with experience design methods, is committed to promote the traditional Chinese art in a new way into the lives of modern people, also aimed at exploring how the product service system design methods and tools could help to enhance people's enthusiasm to experience Chinese culture. As the establishment of the issue, ‘the Emerald green pavilion’ integrated the stakeholders and looked into their motivations, attempting to put the essence of our culture into resident’s lives with the experiences and the evidences of the services. With the improvements brought by the economic development of China, more and more people will desire a platform that forged both spiritual life and material life closely together. The aims of the project are not only to improve the scientific validity of cultural transmission, but also to enhance the depth of communication, interact creatively with the users, and to enhance the user experiences. As a truth of a fact, a well-designed service system could not only promote the formation of cultural-themed social networking platform, but also could broaden the horizons of people in Mainland China, thus promoting the development of China's cultural industry, heritage the classics when driving the future.

Applied research of service system design for the cultural experience space The Emerald Green Pavilion

ZENG, RUOLAN
2015/2016

Abstract

In the context of the cultural industry has gradually become the core competitiveness of a country, our government has been continually battling with the need of the public to enhance their quality of spiritual life, to enrich cultural experiences and to fulfill the demand for cultural exchange. As to meet the cultural needs of the people is the main target of Cultural industry, it disseminates cultural products and services. According to the data released by the National Bureau of Statistics in 2015, the added value of cultural services was about 1.0039 trillion Yuan, accounting for 47.0 percent in national increased value. Meanwhile, the experience economy emerged as an interactional economic, represents that people's life standard had came to a higher level, and they were able to spend more money and time at their disposal. Now the domestic consumption pattern has changed from fast-food mindless consumption to rational consumption, and gradually shifting to emotional acquired consumption patterns. With the opportunities brought by these conditions, the innovative, creative strategies of combining the experience economy and the cultural industry are becoming the trend of future business development in China. This paper applied the theory of product service system design methods, while aided with experience design methods, is committed to promote the traditional Chinese art in a new way into the lives of modern people, also aimed at exploring how the product service system design methods and tools could help to enhance people's enthusiasm to experience Chinese culture. As the establishment of the issue, ‘the Emerald green pavilion’ integrated the stakeholders and looked into their motivations, attempting to put the essence of our culture into resident’s lives with the experiences and the evidences of the services. With the improvements brought by the economic development of China, more and more people will desire a platform that forged both spiritual life and material life closely together. The aims of the project are not only to improve the scientific validity of cultural transmission, but also to enhance the depth of communication, interact creatively with the users, and to enhance the user experiences. As a truth of a fact, a well-designed service system could not only promote the formation of cultural-themed social networking platform, but also could broaden the horizons of people in Mainland China, thus promoting the development of China's cultural industry, heritage the classics when driving the future.
ARC III - Scuola del Design
27-lug-2016
2015/2016
Tesi di laurea Magistrale
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10589/123322