The classic business terms of Marketing and Sales are undeniable concepts of business environment. While brands and their product penetrations reconfigure, business concepts reconfigure their selves as well with trade marketing approach. This report covers Trade marketing internship in Fater S.p.a. on its Fabric and Home Care brand ACE. In the report, starting from Trade Marketing itself to European, and North African Market places are explained in detail. Under the light of these starting points; activities, researches and learnings that have been developed are stated.
I termini del marketing e dell'area vendite innegabili concetti di business classici di ambiente di business. Mentre i marchi e le loro penetrazioni di prodotti riconfigurano, anche concetti di business riconfigurano loro stessi con approccio di trade marketing. Questa relazione riguarda il Trade Marketing stage in Fater S.p.A. Fabric and Home Care marca di ACE. Nella relazione, a partire dal Trade Marketing fino a Europeo, e del Nord Africa Mercati sono spiegati in dettaglio. Sotto la luce degli punti di partenza; attività, ricerche e apprendimenti che sono stati sviluppati sono esposti.
Trade marketing internship report about fabric and home care product Ace
IPEKTEN, HALUK GOKSU
2015/2016
Abstract
The classic business terms of Marketing and Sales are undeniable concepts of business environment. While brands and their product penetrations reconfigure, business concepts reconfigure their selves as well with trade marketing approach. This report covers Trade marketing internship in Fater S.p.a. on its Fabric and Home Care brand ACE. In the report, starting from Trade Marketing itself to European, and North African Market places are explained in detail. Under the light of these starting points; activities, researches and learnings that have been developed are stated.File | Dimensione | Formato | |
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2016_09_IPEKTEN_HALUK_GOKSU.pdf
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Descrizione: Trade Marketing Internship Report of Fater S.p.a.
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https://hdl.handle.net/10589/125402