ProtectUK publication date
Communications resources around REMOVE, REMOVE, REMOVE

REMOVE, REMOVE, REMOVE Digital Toolkit

Toolkit Contents

  • Overarching Narrative
  • How to use the toolkit
  • Audiences
  • Key Messaging
  • Suggested media release
  • Suggested social media copy
  • Content and resources

Public messaging, developed with behavioral scientists involved in the expert panel, was introduced to the emergency services in 2017. Referred to in this document as ‘REMOVE’, it forms part of standard operating procedures for first responders, commanders and call handlers. It is also used within the protective security sector in anticipation that security staff may be best-placed to deliver initial first aid. 

The REMOVE principles provide essential safety and first aid guidance for those who may have been harmed by exposure to a hazardous substance. It can be used following a suspected deliberate or accidental exposure to a hazardous substance (vapor, powder or liquid), including an ‘acid attack’. 

Branded as a multi-agency product, the messaging is designed to create a consistent self-help message across the initial response and beyond. It is endorsed by Public Health England (now the UK Health Security Agency - UKHSA), the emergency services and relevant government departments. It is also included in NHS England guidance for dealing with casualties from this type of event.

The purpose of communications assets are:

  1. Provide REMOVE advice reflecting CBRN communications best practice to ensure the public know how immediately protect themselves and others in the event of exposure to a hazardous substance
  2. Ensure the advice can be deployed, scaled and adapted by all agencies dependent upon the level and nature of the threat, in line with CT protocols.
Keywords
Remove
CBRN
Chemical
Hazardous Materials
Stay safe
Training
Poison