Wil likes helping people and businesses grow. A former teacher with a knack for advising, he's been helping Fortune 500 companies develop SEO strategies since 1999. As the industry evolved, so has Wil's approach to client work. In recent years, Wil has been leading the charge to leverage "Big Data" to break down silos between SEO, PPC, and traditional marketing -- pulling together data from various sources to see the big picture. Wil's data-driven approach to consulting helps clients and teams make better, more strategic, cross-channel decisions and hit the ground running with actionable insights to start generating results and revenue.

While data is at the forefront of Wil's approach, so is wanting to help others grow and better themselves. Seeing the need for an agency that does good by its team, clients and community, Wil started Seer Interactive in 2002 as a one-man operation out of his living room. Today, Seer is home to over 180 employees across Philadelphia and San Diego. As Seer's Director of Digital Strategy, Wil develops strategies and innovations to help clients build traffic and make money. His methods have shaped the search industry worldwide, and he speaks regularly at marketing conferences across the globe. In his free time, Wil hangs out with his wife Nora, sons Rio & Niko and pup Coltrane.