You can trace the word “swagger” to the 1580s. It was found in two famous plays by William Shakespeare: A Midsummer Night’s Dream and King Lear.
The word “swag” was later used by English criminals in the 1830s to refer to “a quantity of stolen property or loot”. Then in the 2000s, record companies used “swag” to describe the promotional materials they used to advertise new artists or album releases.
When you put this all together, it only makes sense that “swag” became a catchall term for branded merch, promotional items, and free giveaways, primarily used in marketing.
Swag is an acronym
Swag is an acronym for Stuff We All Get.
It was Michael Scott in the TV show “The Office” who gave us that definition. He goes to an industry trade show and proudly boasts that he “basically decorated his condo for free with all his SWAG”!
Live Shows
Bands, comedians, and live podcasters will likely have a merch table set up somewhere off-stage. Fans load up on this custom swag since it’s a way for them to represent something they love.
Online Stores
Hop on your laptop, so you can shop a few online merch stores. McDonald’s, Lifetime Fitness, and even podcasts like “The Joe Rogan Experience” offer branded swag through ecommerce sites.
Gift Shops
Theme parks, museums, resorts, and pop-up shops have gift stores for visitors to explore. You can go home with cool branded swag that helps you remember your experience.
School Bookstores
Even if you graduated years ago, you may still wear your favorite college sweatshirt. Schools get a lot of love by selling promotional swag in their bookstores.
Fundraisers
Nonprofits may give you swag in exchange for volunteering or making a donation. You may also get a promotional drawstring bag full of cool swag if you participate in a fundraiser like a 5K run or golf outing.
Community Events
Ice cream socials, carnivals, art exhibitions, food truck fairs…you can get a variety of swag at events in your local community. Keep up with what’s going on in your town!
Trade Shows
Company swag is a big part of the trade show experience! You see reusable tote bags everywhere in the convention center, and each one is full of swag from all the booths the person visited.
Raffles & Contests
How awesome would it be to win cool branded swag in a raffle? Buy a few tickets and try your luck! You’ll often see premium items up for grabs like wine tumblers or mink blankets.
Popular swag to order now
Promotional T-Shirts
Look swag in your swag by rocking a promotional t-shirt! You have a large imprint area to print anything you want.
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Promotional Coffee Mugs
Start your morning strong with a branded coffee mug. It’s always exciting to see your favorite logos when you first wake up.
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Promotional Tote Bags
Swag bags are awesome to get for free, especially when they’re filled with other cool gifts. You can reuse your bag again for groceries or beach trips!
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Promotional Keychains
A cool keychains is a great swag giveaway at any event. It’s not something you’d think to buy, but you love it once it’s on your keyring!
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Promotional Hats
Represent your favorite brands with promotional baseball caps. You can also get beanies as company swag for the winter months.
Shop NowBrands with the best swag
Taco Bell
Do you crave a Gordita Crunch, Mountain Dew, and cinnamon twists? Hit the drive-thru and then shop the Taco Bell online store for the best swag like backpacks, hoodies, and onesie pajamas.
Coca-Cola
Coca-Cola has advertised with promotional swag since the late 1800s. Today, you can still find a ton of merch from the soft drink brand and even visit a Coca-Cola store at Disney Springs.
Professional Sports
Professional sports leagues like the NFL and MLB have online stores where you can shop for team swag. You can also get merch at the game, and rock it at the tailgate!
Starbucks
There are more than 60 million people who go to Starbucks every week around the world. You don’t become that big as a brand without cool swag! The coffee chain’s tumblers and travel mugs are bestsellers.
Car Brands
Some of us think of the car we drive as a lifestyle. Jeep, Ford, and Porsche are just a few auto brands who have a distinct culture. You can proudly buy swag from these manufacturers and many others.
When you wear a promotional shirt or sip from a branded coffee mug, you’re telling the world which companies or creative properties you love. You become a part of their community.
Do you want to order your own marketing swag? You can find the best promotional items at Quality Logo Products!
Alyssa Mertes
Alyssa Mertes is an expert on branded swag. She's done it all, from uncovering the world's first custom tote bag to interviewing the designer who created AC/DC's logo. Her work has been featured on several podcasts and media websites.
