31 amazing Examples of Innovation

In a Digital World, Protect your Most Valuable Asset: Ideas

What Hidden Segments Exist In Your Market?

Market segmentation based on demographics, psychographics, or behavior does not distinguish customers with different unmet needs. Outcome-based segmentation that captures customers' desired outcome statements is the key to effective market and product strategy.

Product development: How to get the most out of internal feedback

Internal product feedback is often neglected, but it can help in getting an overall view of the product, improving employee productivity by 20-25%, and correcting mistakes before launch.