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    Kantar Worldpanel Comtech

    Uploaded by

    Storm Williams
    The document shows data on the market share of smartphone operating systems in the US from 2010 to 2012. It indicates that Android steadily increased its market share over this period, reaching over 50% by late 2012, while iOS remained the second largest with around 30%. Windows and RIM saw declining shares over this same period. The document also contains charts showing usage penetration rates for various smartphone activities on 4 week moving averages.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Kantar Worldpanel Comtech

    Uploaded by

    Storm Williams
    128 views2 pages
    The document shows data on the market share of smartphone operating systems in the US from 2010 to 2012. It indicates that Android steadily increased its market share over this period, reaching over 50% by late 2012, while iOS remained the second largest with around 30%. Windows and RIM saw declining shares over this same period. The document also contains charts showing usage penetration rates for various smartphone activities on 4 week moving averages.

    Original Description:

    Soaring iPhone 5 sales in US knock Android into second place.

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    The document shows data on the market share of smartphone operating systems in the US from 2010 to 2012. It indicates that Android steadily increased its market share over this period, reaching over 50% by late 2012, while iOS remained the second largest with around 30%. Windows and RIM saw declining shares over this same period. The document also contains charts showing usage penetration rates for various smartphone activities on 4 week moving averages.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    128 views2 pages

    Kantar Worldpanel Comtech

    Uploaded by

    Storm Williams
    The document shows data on the market share of smartphone operating systems in the US from 2010 to 2012. It indicates that Android steadily increased its market share over this period, reaching over 50% by late 2012, while iOS remained the second largest with around 30%. Windows and RIM saw declining shares over this same period. The document also contains charts showing usage penetration rates for various smartphone activities on 4 week moving averages.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Windows

    Android

    Other
    RIM
    iOS

    12 w/e 2012/10/28
    12 w/e 2012/09/30
    12 w/e 2012/09/02
    12 w/e 2012/08/05
    12 w/e 2012/07/08
    12 w/e 2012/06/10
    12 w/e 2012/05/13
    12 w/e 2012/04/15
    12 w/e US Smartphone OS Sales

    12 w/e 2012/03/18
    12 w/e 2012/02/19
    12 w/e 2012/01/22
    12 w/e 2011/12/25
    12 w/e 2011/11/27
    12 w/e 2011/10/30
    12 w/e 2011/10/02
    12 w/e 2011/09/04
    12 w/e 2011/08/07
    12 w/e 2011/07/10
    12 w/e 2011/06/12
    12 w/e 2011/05/15
    12 w/e 2011/04/17
    12 w/e 2011/03/20
    12 w/e 2011/02/20
    12 w/e 2011/01/23
    12 w/e 2010/12/26
    12 w/e 2010/11/28
    12 w/e 2010/10/31

    0
    60
    70

    50

    40

    30

    20

    10
    % Smartphone Sales Share
    4 w/e Usage % Penetration
    80

    70

    60
    4 w/e Usage % Penetration

    50

    Apple iPhone 4S
    40
    Apple iPhone 5
    Samsung Galaxy S3
    30

    20

    10

    0
    Using Navigation Making Video Call Watching Video on Making Videos Downloading Videos Watching Mobile TV
    System/GPS Internet

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