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    Advertising Sales Manager Resume Sample

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    Melanie Corbin has over 25 years of experience in advertising sales, having held positions at various media companies where she consistently exceeded sales goals. She has a track record of turning around underperforming sales departments and creating new revenue streams. The document provides her contact information and details her professional experience, qualifications, skills, and education.

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    Advertising Sales Manager Resume Sample

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    resume7.com
    11K views2 pages
    Melanie Corbin has over 25 years of experience in advertising sales, having held positions at various media companies where she consistently exceeded sales goals. She has a track record of turning around underperforming sales departments and creating new revenue streams. The document provides her contact information and details her professional experience, qualifications, skills, and education.

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    Melanie Corbin has over 25 years of experience in advertising sales, having held positions at various media companies where she consistently exceeded sales goals. She has a track record of turning around underperforming sales departments and creating new revenue streams. The document provides her contact information and details her professional experience, qualifications, skills, and education.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF or read online from Scribd
    Download as pdf
    11K views2 pages

    Advertising Sales Manager Resume Sample

    Uploaded by

    resume7.com
    Melanie Corbin has over 25 years of experience in advertising sales, having held positions at various media companies where she consistently exceeded sales goals. She has a track record of turning around underperforming sales departments and creating new revenue streams. The document provides her contact information and details her professional experience, qualifications, skills, and education.

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    of 2

    300 North Meadow Street, Quincy, SC 45856 | (909) 345 – 1234 | melanie.corbin@yahoo.

    com

    Melanie Corbin
    QUALIFICATIONS • Successful track record of surpassing aggressive sales goals selling paid
    HIGHLIGHTS programming time nationally and across key markets, including New York, Los
    Angeles, and Chicago.
    • Conceived, initiated and closed WorldLink’s largest single sale to date and the
    first of its kind for the company – the 3 year, $4.3 million contract behind the
    nationally syndicated program “Outdoors This Morning on Fox Sports Net.”
    • Responsible for turning around and leading a 100% ad sales driven local
    newspaper in a short amount of time, exceeding sales goals, securing new
    advertisers and creating new streams of revenue both online and in special
    issues.

    PROFESSIONAL Doctors Weekly Publications, Quincy, SC


    EXPERIENCE Advertising Sales Manager, July 2007 – September 2008
    • Led the National and Regional Advertising Sales Department, securing new
    advertisers in an extremely competitive economic landscape.
    • Oversaw the sales team for one national publication and a group of three regional
    publications.
    • Networked at legal industry conventions, increasing readership and building
    relationships with prospective advertisers.
    • Developed 2008 Ad Rates, working closely with publishers to determine price
    strategy.
    • Conceived, initiated and managed direct mail campaign targeting Marketing
    Directors at Law Firms throughout the U.S.
    • Created new employee incentive programs in order to increase sales, foster
    teamwork and motivate team members.
    • Created new packaged advertising opportunities and sales collateral for four
    publications, including 2008 media kits.

    New Age Media, Quincy, SC


    Director of Advertising, August 2004 – June 2007
    • Responsible for turning around and leading the 100% ad sales driven newspaper
    in a short amount of time, leading the Sales Department and securing new
    advertisers.
    • Instituted new sales policies and procedures, including proposal templates,
    proposal processes, and referral incentives for existing customers.
    • Created extremely popular joint marketing contest campaigns with concert
    promoters, giving out free concert tickets to readers through full page
    advertisements – substantially boosting revenue.
    • Penetrated and grew target advertiser verticals by introducing special publication
    issues, including the popular “Dining Guide” and “Housing Guide.”
    • Introduced new product offerings and developed pricing strategy, including
    website ads and added value packages.
    • Created media kit pages, seasonal ad sales specials, and promotional house
    ads.
    • Created valuable revenue reports used by management to track and optimize
    advertising strategies.

    NBC Stations Sales, Quincy, SC


    Team Sales Manager, July 2001 – November 2002
    • Recruited, hired, and trained new sales team, achieving 110% of individual and
    team revenue goal.

    Melanie Corbin Resume Page 1 of 2


    • Personally surpassed aggressive sales goals by close to 20% in selling paid
    programming time on 11 stations across key markets, including New York, Los
    Angeles, and Chicago.
    • Convinced both corporate and station management to increase high profile time
    periods on weekends as paid programming time, resulting in a substantial
    increase in revenue.

    Olive Marketing Solutions, Quincy, SC


    Account Executive, June 1999 – July 2001
    • Brought in and closed the company’s largest single sale to date and the first of its
    kind for the company – a 3 year, $4.3 million contract behind the nationally
    syndicated program “Cooking with Rachael Ray.”
    • Surpassed aggressive sales targets while meeting traffic and payment deadlines,
    achieving on average 113% of goal.
    • Managed paid programming sales on several Regional & National cable networks
    and local broadcast stations.
    • Developed and secured Comcast SportsNet Southeast, a new network for the
    company to represent in paid programming sales, achieving 108% of goal.
    • Assumed additional responsibilities, including training new Account Executives.

    Howard Stern Radio, Quincy, SC


    Account Executive, June 1998 – June 1999
    • Responsible for winning regional and national Hispanic advertising clients despite
    lack of existing demographic data for the market segment.

    Sales Coordinator, March 1995 – June 1998


    • Managed airing of all commercials and infomercials, including negotiating make
    goods with clients when spots were missed.
    • Assumed responsibility as Media Buyer, including negotiating and purchasing air
    time for Howard Stern Radio on cable networks.
    • Acted as liaison between advertising sales and programming, production,
    promotions, marketing and traffic departments.

    ABB Media, Quincy, SC


    Junior Media Buyer, December 1994 – March 1995
    • Responsible for creating media buy proposals, purchasing orders and managing
    ad schedules on broadcast and radio media outlets for notable clients, including
    Blockbuster, Cadillac, Burger King, and Proctor & Gamble.

    Cutting Edge Media, Quincy, SC


    Assistant Media Buyer, February 1993 – December 1994
    • Monitored daily telemarketing reports and assessed cost per order metrics,
    enabling the company to make decisions on increasing spending, renegotiating
    rates or cancelling ad schedules.
    • Analyzed under performing campaign spots and infomercials, producing
    recommendations used by clients to improve their response rate.

    EDUCATION Boston College, Boston, MA


    Bachelor of Art in History
    ADDITIONAL • MS Office (including Excel and PowerPoint)
    SKILLS • FileMaker Pro; APT; Enterprise; Magazine Manager and DDS

    Melanie Corbin Resume Page 2 of 2

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