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    Presentation On Packaging, Labeling, Warranties and Guarantees

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    Chandan Pahelwani
    The document summarizes a presentation on packaging, labeling, warranties, and guarantees. It discusses how packaging is the first interaction customers have with a product and can influence purchasing decisions. Effective packaging must attract attention, describe product features, and facilitate transportation, storage, and consumption. Labels identify products and provide information on contents and safe usage. Warranties are formal statements of expected performance that allow returns for repair or replacement. Guarantees reduce buyer risk and suggest high quality, helping unfamiliar companies and demonstrating superior products and service.

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    Download as PPTX, PDF, TXT or read online from Scribd

    Presentation On Packaging, Labeling, Warranties and Guarantees

    Uploaded by

    Chandan Pahelwani
    1K views12 pages
    The document summarizes a presentation on packaging, labeling, warranties, and guarantees. It discusses how packaging is the first interaction customers have with a product and can influence purchasing decisions. Effective packaging must attract attention, describe product features, and facilitate transportation, storage, and consumption. Labels identify products and provide information on contents and safe usage. Warranties are formal statements of expected performance that allow returns for repair or replacement. Guarantees reduce buyer risk and suggest high quality, helping unfamiliar companies and demonstrating superior products and service.

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    The presentation talks about the importance of packaging, labeling, warranties and guaranties

    Original Title

    Presentation on Packaging, Labeling, Warranties and Guarantees

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    The document summarizes a presentation on packaging, labeling, warranties, and guarantees. It discusses how packaging is the first interaction customers have with a product and can influence purchasing decisions. Effective packaging must attract attention, describe product features, and facilitate transportation, storage, and consumption. Labels identify products and provide information on contents and safe usage. Warranties are formal statements of expected performance that allow returns for repair or replacement. Guarantees reduce buyer risk and suggest high quality, helping unfamiliar companies and demonstrating superior products and service.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    1K views12 pages

    Presentation On Packaging, Labeling, Warranties and Guarantees

    Uploaded by

    Chandan Pahelwani
    The document summarizes a presentation on packaging, labeling, warranties, and guarantees. It discusses how packaging is the first interaction customers have with a product and can influence purchasing decisions. Effective packaging must attract attention, describe product features, and facilitate transportation, storage, and consumption. Labels identify products and provide information on contents and safe usage. Warranties are formal statements of expected performance that allow returns for repair or replacement. Guarantees reduce buyer risk and suggest high quality, helping unfamiliar companies and demonstrating superior products and service.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12
    At a glance
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    The key takeaways are that packaging, labeling, warranties and guarantees are important aspects of marketing a product. Packaging is the first interaction a customer has with a product and can influence their purchasing decision. Effective packaging helps promote brand recognition and sales.

    Some factors that have contributed to the growing use of packaging as a marketing tool are the rise of self-service shopping, increasing consumer affluence where customers are willing to pay more for well-designed packaging, and how packaging helps build company and brand image as well as allowing for innovation in packaging designs.

    From both the firm and consumer perspective, packaging must identify the brand, convey product information, facilitate transportation and storage of the product, and help with the consumption of the product once purchased.

    11 April 2013

    A Communication Skills Presentation on Packaging, Labeling, Warranties & Guarantees


    Presented By: Chandan Pahelwani (11047)
    11 April 2013

    Tolani Institute of Management Studies

    PACKAGING
    Packaging means any product after being in its original form packed and gets ready to be served in the market. Well-designed products can build brand equity and drive sales. Packaging is the buyers first encounter with the product and can influence the buyers behavior to buy the product or not. Some marketers call p of packaging as fifth p of product-mix with product, price, place & promotion.

    11 April 2013

    Tolani Institute of Management Studies

    Various

    factors have contributed to the growing use of packaging as a marketing tool :1) Self- service :- In supermarkets most number of products are sold on the selfservice basis. The effective package must perform many of the sales tasks : attract attention, describe the products features. 2) Consumer affluence :- Consumer affluence means consumers are willing to pay a little more for the convenience, appearance, dependability & better packages.
    11 April 2013

    Tolani Institute of Management Studies

    3) Company & brand image :- Packages contribute to instant recognition of company or brand.

    4) Innovation opportunity :- Innovative and new style of packaging can bring large benefits to consumers and profits to customers.
    11 April 2013

    Tolani Institute of Management Studies

    From

    the perspective of both the firm and the consumers, packaging must achieve a number of objectives : Identify the brand Convey descriptive & persuasive information Facilitate product transportation and protection Assist at home storage. Aid product consumption
    11 April 2013

    Tolani Institute of Management Studies

    LABELING
    A

    simple tag attached to the product which carries brand name & different deals of information. It is a part of package. It performs several functions. It identifies the product. It grades the product. Where the product is made, by whom, what it contains, how it is to be used safely.
    11 April 2013

    Tolani Institute of Management Studies

    WARRANTIES
    All

    sellers are legally responsible for fulfilling a buyers normal or reasonable expectations. Warranties are formal statements of expected product performance by the manufacturer. Products under warranty can be returned to the manufacturer or designated repair center for repair, replacement and refund.
    11 April 2013

    Tolani Institute of Management Studies

    For

    manufacturers it is reasonable to provide warranties. helps the customer to trust the brand.

    It

    It

    is beneficial for the company also, as customers start taking interest & trust the product due to the warrantee provided.
    Tolani Institute of Management Studies

    11 April 2013

    GUARANTEES
    Many

    sellers either give general or specific guarantee. For eg: Procter & gamble promises general guarantee to the customers. Guarantees reduce the buyers risk. Guarantees suggest that the product is of high quality.
    11 April 2013

    Tolani Institute of Management Studies

    10

    Guarantees

    can be especially helpful when the company or product is not well known in the market.
    the products quality is superior to competitors. service performance can be measured by the kind of guarantees they provide.
    Tolani Institute of Management Studies

    When

    Companys

    11 April 2013

    11

    11 April 2013

    12

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