INDIA 2013

Discover Brand Extensions, Innovations & Product Diversification

OCTOBER 19 & 20, 2013

HALL 12, GATE NO. 7, PRAGATI MAIDAN, NEW DELHI, INDIA

Exhibition Awards

Unlock The Power of

BRAND

LICENSING
Concurrent to
11

2013

www.licenseindia.com

www.licenseindia.com

BUILDING INNOVATIVE MARKETING STRATEGIES WITH BRAND LICENSING

Exciting Numbers

Open Doors To Many Opportunities

India's quest for brand licensing and merchandising rests a great deal on the ability of brand owners and potential licensees to explore the available information extensively in order to meet growing and diverse needs of the market. Licensing is gaining grounds in India, and is largely penetrating in business strategies of brand owners and retailers in all spheres. This innovative business tool is now becoming popular in our market, where these are used on various product categories, creating immense opportunities for corporate, celebrities, manufacturers, retailers, IP lawyers, financial consultants and licensing agents, to engage in the business. The opportunity that India harnesses for the world in brand licensing industry is tremendous.

$185 billion
size of global licensing and merchandising market

46%
market share held by apparel industry

$30 billion
revenue clocked by Disney from merchandise business

$125 million
size of Indian market for licensed merchandise

$120 million
market size of kids licensed products

20-30%
growth rate year-on-year for kids licensed products

$550 billion
size of Indian retail sales to be achieved in next 2 yrs

40%
year-on-year growth rate of the organized retail sector

Licensing Unlocks
Brand extension & expansion strategies Product innovation & development Brand endurance Extended retail shelf space with better collection Potential to explore newer product categories

Strategic launch of new brands to tap newer segments

www.licenseindia.com

INDIA 2013
Discover Brand Extensions, Innovations & Product Diversification

Exhibition

Awards

OCTOBER 19 & 20, 2013

Discover Brand Extensions, Innovations & Product Diversification

In its sixth edition, Brand Licensing India 2013 is the country's largest brand licensing platform that collates knowledge, licensing opportunities and recognitions under one roof. The show is organized by License India, the media division of Franchise India Group, and is supported by LIMA, the recognized authority of licensing industry worldwide, with Bradford License India (BLI) being the knowledge partners. The show offers a unique opportunity for the budding licensing fraternity to apprise themselves on the concept of licensing as business module, position and explore exhibited licensing opportunities in multiple product categories, and recognizes the excellence in licensing. The show gathers the potential of the industry to network and connect, to further explore possibilities to grow bigger and faster in the given peripheries.

THE KEY NOTE

HALL 12, GATE NO. 7, PRAGATI MAIDAN, NEW DELHI, INDIA

Mr. Charles Riotto President, LIMA Worldwide

India continues to expand and increase its licensing potential -- and, for the last six years, License India has been the premier showcase for this development. This important trade event provides attendees and exhibitors alike the opportunity to expand their global network, learn how to cultivate an effective licensing program, and use licensing as a marketing and brand extension tool to increase profitability. LIMA is pleased to once again support this significant platform for the industry in India.

CONFERENCE 2013
Discover Brand Extensions, Innovations & Product Diversification

OCTOBER 19, 2013

HALL 12, GATE NO. 7, PRAGATI MAIDAN, NEW DELHI, INDIA

What Is In For You?

Brand Licensing Conference 2013 allows delegates to discover licensing in easy-tounderstand manner and provides deeper insight of the business concept. The forum invites professionals from across the industries, to understand and comprehend 'Brand Licensing' in multiple genres for product, promotional, and brand. The conclave promises to be an interesting content extravaganza, with world's leading subject experts echoing best practices for better, smarter & efficient licensing deliverables in Indian scenario towards uplifting the benchmarks of Indian licensing realm.

For Licensors:
Insights on global & domestic Licensing practices 360 degree analysis of the concept 'Brand Licensing' Understanding of Indian licensing market Network with retailers and manufacturers Know how on IP protection and other licensing legal aspects Interactive sessions and debates to ask your questions Insightful case-studies

Who Should Register?

Brand Owners: Licensors / Potential Licensors Strategic Planners & Marketing Professionals Retailers from all industries Product Sourcing Professionals/ Buyers/ Product Development Teams Manufacturers from all industries Wholesalers/ Distributors Agents / Consultants: Licensing Agents, Advertising or Marketing Agencies, Promotional Strategists Management Students

For Retailer & Manufacturer

360 degree analysis of the concept 'Brand Licensing' Insights on global & domestic Licensing practices Various applications of Licensing in business strategies Invaluable tips & advice from highly credible leading global experts Insightful case-studies Interactive sessions and debates to ask your questions Network with who's who of licensing industry

Some Eminent Speakers at Brand Licensing Conference 2012

Whether you're new to licensing or an industry veteran, the Conference will create targeted information and knowledge to take your business to the next level with new strategies, innovative ideas and practical solutions covering everything from retailing strategies to the legal side of licensing to extending your brand globally.

CONFERENCE AGENDA
OCTOBER 19, 2013
HALL 12, GATE NO. 7, PRAGATI MAIDAN, NEW DELHI, INDIA

Topped with well paneled industry experts from india sharing key insights giving domestic and international purview Not to be missed!

0900 hrs - 1000 hrs: 1000 hrs - 1115 hrs:

DELEGATE REGISTRATION INAUGURAL SESSION

1115hrs- 1215hrs SESSION 1: BRAND LICENSING READY TO REIN IN INDIAN MARKET Emphasis on growing trends of Brand Licensing in India in various capacities and in various industries. A quick glance to review increasing adoption of brand licensing as a model innovatively by companies in India! Current demographic trends that support different types of Brand Licensing in India Snapshot of brand licensing innovations in international and domestic market (in 2012-13) Brand Licensing impact on brand retail strategy Concept of promotional licensing and setting expectations Vs. marketing associations 1215 hrs 1315 hrs SESSION 2: DEVELOPING A SUCCESSFUL BRAND LICENSING PROGRAM IN INDIA It is vital to know the licensibility of the brand before taking a decision of brand extension. Understand the evaluation process and the elements needed to launch a licensing program. Learn how to evolve internal structures and processes to explore overall benefits and risks of licensing. Evaluating licensing potential of a brand and necessary requisites to launch a program Licensee support and required licensing assets (style guide and not a brand manual) Challenges in managing licensing programs in India Importance of deputing a representing agent Walk through of licensing process and structuring a licensing deal Financial aspect of program management royalties, auditing and sales report reconciliation 1315 hrs 1415 hrs Networking Lunch

horizons. Segmenting Program Sources: Games, TV Shows and Series, Movies & Music Character Licensing: Extensions & innovations sets licensing potential of India globally Movie Licensing: Hollywood Vs. Bollywood Importance of 'Media Commitment' Vs. Upfronts 1545 hrs 1600 hrs: TEA / COFFEE BREAK

1600 hrs-1700 hrs SESSION 5: OTHER TYPE OF LICENSING - CORPORATE AND CELEBRITY LICENSING Corporate Licensing or Brand Licensing is extremely strategic by the virtue of brand endurance and its long term extensions. It is highly vital to be cautious and accurate in the decisions as a licensor. On the other hand, Celebrity Licensing is a catching trend in India over brand endorsements learn how! Viewing best practices for building successful brand licensing program Maintain the brand character while extending in categories without over estimating the potential Licensing opportunities in various categories FMC, F&B, Fashion & Lifestyle, BTS & Stationery etc. Evaluating Celebrity Value for licensing A checklist while considering to buy a celebrity license as a licensee What are hot-living celebrities or dead celebrities' estates? 1700 hrs-1745 hrs SESSION 6: BRAND LICENSING AND THE LAW The legal aspect of Brand licensing is crucial, be it drafting an agreement, being aware of various intellectual property rights involved or how an agent can be of help to you among other things. What are Intellectual Property Rights and why are they important? Structuring IP skills in legal departments: Licensors & Licensees Challenging clauses for agreement sign offs in India Handling infringement in India

1415 hrs-1500 hrs SESSION 3: INDIAN SPORTS LICENSING: SPONSORSHIP VS. LICENSING India is yet to unlock a tremendous potential that most of its sports properties possess. Cricket being passion in India, the licensing potential is yet to be explored over fat sponsorships, unlike other markets in the world where the strategies differ and operate parallel to reap maximum. Differentiating models of sponsorship, marketing associations and brand licensing in sports Identifying Indian sports licensing potential and challenges Analyzing international sports licensing programs and successes Working towards structuring sports licensing efforts in India 1500 hrs-1545 hrs SESSION 4: ENTERTAINMENT LICENSING: WELL EXPOSED Most exposed way of licensing in India! Understanding what went right and what needs to altered moving forward to broaden the

The conference shall be chaired by the regulators - LIMA US!

A senior official of LIMA Worldwide shall visit the show and shall chair the conference this year. Alongside, a good mix of international and domestic speakers, are invited to share their licensing intellect with the Indian business fraternity! DO NOT MISS YOUR OPPORTUNITY TO GET ALL IN LICENSING JUST IN ONE DAY! REGISTER TODAY! Delegate Registration Fee @ INR 10000 + Applicable Taxes (or USD 200) per delegate Registration stands confirmed, only after the receipt of the payment. DELEGATE HOTLINE: +91-7428478357, +91-9810442545, +91-8800505858 Email on [email protected]

www.licenseindia.com

EXHIBITION 2013
Discover Brand Extensions, Innovations & Product Diversification

OCTOBER 19 & 20, 2013

HALL 12, GATE NO. 7, PRAGATI MAIDAN, NEW DELHI, INDIA

BRAND LICENSING EXHIBITION 2013 showcases various licensing opportunities in diverse capacity, ready to be extended in multiple industries. Offering a great mix from all the genres, the opportunities encapsulate brands that can form a collection line under the existing range, or can even be strategically launched as an individual brand in the Indian marketplace. A few of the brands that participated last year are, University of Oxford, Chhota Bheem (Green Gold Animation), Bradford License India, Diamond Comics, WWE, Purple Turtle, Suncorp, Doremon (AI) and many more. This year, the show expects a much wider and better participation.

Who Should Exhibit?

Character & entertainment licensors Fashion & Lifestyle brand owners Heritage & not for profit organisations

Sport licensors

Image libraries

Professional service providers (lawyers, accountants, royalty specialists, consultants) Licensing agents TV & film production companies CD and computer games publishers

Licensees looking to reach retailers

Why Exhibit?
Meet retailers, manufacturers and suppliers from all industries under one roof Network with the decision makers for effective conversions Get qualified leads for licensing in various categories Opportunity to meet premium investors for concept licensing models Benefit from our extensive marketing campaign highlighting your presence as an exhibitor

Artists/designers and artist representation Book publishers

Highlights of the last year s exhibition

Not Sure What Licensing Can Do For You?

Every year, thousands of new licensees are on the lookout for the next character or image that will add instant appeal to their products. Tap into this lucrative market. If you already have a strong brand with an established customer base then licensing could propel your product to an even wider base of customers and create additional revenue streams for your business. Talk to us about how we can help further your business objectives, by participating in the show with enhanced your visibility.

www.licenseindia.com

Dedicated Brand Licensing Pavilion

A dedicated brand licensing pavilion is created to assemble brand licensing opportunities for Indian licensees of all levels in various industries. A great opportunity to meet retailers face to face, to explore licensing opportunities in their existing / new range for upcoming seasons.

Various Participation Opportunities

BOOTH PARTICIPATION A booth of 9 Sq. Mt: INR 2,50,000/- [USD 5000] 12.36% Service Tax Would Be Applicable Above Said Cost Would Include Following: Basic Octonorm Structure of Booth Standard Fascia Name 1 Table 2 Chairs 2 Spot Lights 1 Dustbin 1 Plug Points Power of 1500 Watts as standard

Book Your Presence Today!

Call at +91 9810230540, +91 9810810432, +91-8800505858 Email on [email protected] Desired payment method Cheque / Demand Draft, drawn in favor of Franchise India Holdings Ltd., payable at New Delhi, to be sent at 3rd Floor, Charmwood Plaza, Eros Garden, Charmwood Village, Surajkund Road, Faridabad, Haryana 121009, India. Wire Transfer or Online Payment, for account details please contact the above.

PARTICIPATION IN SHOW CATALOGUE: A very important feature of any event that reaches to all associated with the show sponsors, exhibitors and most importantly visitors! A consolidated bible of opportunities of all formats that can be referred back even once the show is over, with a longer shelf life! Get featured in the show catalogue by placing an ad in the show catalogue: Full Page Advertisement: INR 75,000/- [USD 1200] Half Page Advertisement: INR 40,000/- [USD 700] Additional Premium of INR 10,000/- [USD 200] for special available positioning (except covers) 12.36% Service Tax Would Be Applicable

SPONSORSHIP OR BRANDING OPPORTUNITIES Get innovative in participating in the show! Explore various sponsorship or branding options to mark your presence well and to reach out to the maximum audience, with an impact. Opportunities are available in various packages to suit your needs. Please contact on +91 9810230540 to understand more on the opportunities available.

www.licenseindia.com

EXHIBITION 2013
Discover Brand Extensions, Innovations & Product Diversification

OCTOBER 19 & 20, 2013

HALL 12, GATE NO. 7, PRAGATI MAIDAN, NEW DELHI, INDIA

VISITOR'S CAF
48 Sqm

THEATER 1 EXHIBITOR'S LOUNGE

10x6 12x6

THEATER 2
6x6

229
3x3

FIBL LOUNGE

72
3x3

BRAND LICENSING PAVILION

EDUCATION PAVILION

230
FOOD & BEVERAGE PAVILION
3x3

228 174
3x3 3x3

173 120
3x3 3x3

INTNL. 119 VISITOR'S 3x3 LOUNGE

3x3

71

231
3x3

227 175
3x3 3x3

172 121
3x3 3x3

118
3x3 6x7

3x3

70

232
3x3

226 176
3x3 3x3

171 122
DOTCOM PAVILION
3x3 3x3

117
3x3

3x3

69

225 177
3x3 3x3

170 123
3x3 3x3

116
3x3

73
6x6

224 178
3x3 3x3

169 124
3x3 3x3

115
3x3

EDUCATION PAVILION

3x3

68

67
3x3

233
3x3

223 179
3x3 3x3

168 125
3x3 3x3

114
3x3

74
6x6

234
3x3
MEETING ROOM

222 180
3x3 3x3

167 126
3x3 3x3

113
3x3

3x3

221 181
4x3 4x3

166 127
4x3 4x3

112
4x3

75
6x6

66
3x3

235
3x3

65
3x3
MEETING ROOM

International Fashion & Jewellery Food & Beverage Speciality Retail Market Place India

PAVILIONS

Health & Beauty Licensing SME Retail Supply Education

236
3x3

EDUCATION PAVILION

3x3

220 182
3x3 3x3

165 128
3x3 3x3

111
3x3

76
3x3

77
3x3

FOOD & BEVERAGE PAVILION

237
HEALTH & BEAUTY PAVILION
3x3

64
3x3

SPECIALITY RETAIL PAVILION

SPECIALITY RETAIL PAVILION

219 183
3x3 3x3

164 129
3x3 3x3

110
3x3

238
3x3

78
6x6

63
3x3

218 184
3x3 3x3

163 130
3x3 3x3

109
3x3

239
3x3

MEGA BRANDS

62
3x3

217 185
3x3 3x3

162 131
3x3 3x3

108
3x3

240
3x3

79
6x6

61
3x3

216 186
3x3 3x3

161 132
3x3 3x3

107
3x3

241
3x3

60 3x3

215 187
3x3 3x3

160 133
3x3 3x3

106
3x3

1. Entrepreneurship Summit 2. Brand Licensing 3. Franchise Knowledge Series 4. Retail Knowledge Series

CONFERENCES

80
6x6

214 188
3x3 3x3

159 134
3x3 3x3

105
3x3

59
EDUCATION PAVILION
3x3

242 3x3 243 3x3

PREMIER PAVILION

213 189
FASHION & JEWELERY PAVILION
3x4 3x5

158 135
3x3 3x3

104
3x3

81
3x3

82
3x3

58
3x3

Washrooms

Washrooms

FASHION & JEWELERY PAVILION

244 3x3
FOOD & BEVERAGE PAVILION

190 212
3x4 3x3

157 136
3x3 3x3

103
3x3

57
3x3

83
6x6

He

She

MEGA BRANDS

245 3x3 246 3x3 247 3x3 248 3x3 249 3x3 250 3x3 251 3x3

191
3x3

156 137
3x3 3x3

102
3x3

56
3x3

211 192
3x4 3x3

155 138
3x3 3x3

101
3x3

55
3x3

84
6x6

154 139
3x3 3x3

100
3x3

54
4x3

38
4x3

210 193
3x4 3x4

153 140
3x3 3x3

99
3x3

Logistic Desk

Travel Desk Store Room

53
4x3

39
4x3

209 194
3x4 3x4

152 141
3x3 3x3

98
3x3 6x6
Organiser's Office

52
4x3

MARKET PLACE PAVILION

85

41
4x3

51
4x3

42
4x3

208 195
INTERNATIONAL PAVILION
3x3 3x3

151 142
3x5 3x5

97
3x3

86
3x3

87
3x3

50
4x3

43
4x3

207 196
3x3 3x3

96
3x3

49
4x3

44
4x3

206 197
3x3 3x3

150 143
3x4 3x4

88
MEGA BRANDS
6x6

95
3x3

48
4x3

45
4x3

VIP LOUNGE

INTERNATIONAL PAVILION

252
3x3

205 198
3x3 3x3

149 144
3x4 3x4

94
3x3

47
4x3

46
4x3

89
6x6

253
3x3

204 199
3x3 3x3

93 148 145
3x4 3x4 3x3

SME PAVILION

254
3x3
MEETING ROOM

203 200
3x3 3x3

92
3x3

26
3x3

27
3x3

28
3x3

29
3x3

30
3x3

31
3x3

32
3x3

33
3x3

34
3x3

35
3x3

36
3x3

37
3x3

202 201
3x3 3x3

147 146
3x4 3x4

90
6x6

91
3x3

25
3x3

24
3x3

23
3x3

22
3x3

21
3x3

20
3x3

19
3x3

18
3x3

17
3x3

16
3x3

15
3x3

14
3x3

3x3

INTERNATIONAL PAVILION

BRAND LICENSING PAVILION RETAIL SUPPLY PAVILION

255
27 Sqm.

256 257 258 259 260 261 262 263 264 265 266
3x3 3x3 3x3 3x3 3x3 3x3 3x3 3x3 3x3 3x3 3x3

1
3x3

2
3x3

3
3x3

4
3x3

5
3x3

6
3x3

7
3x3

8
3x3

9
3x3

10
3x3

11
3x3

12
3x3

MANUAL FIRE ALARM FIRE HOSE REEL

www.licenseindia.com

Associating Partners

Gaurav Marya, Chairman, Franchise India Group

India is set to be the biggest consumer market with the steep gap of brand availability poising 'Brand Licensing' as the only solution. BRAND LICENSING INDIA 2013 serves as an ideal gateway to explore Indian Licensing Industry, by bringing the knowledge, opportunities and networking under one roof.

ABOUT LIMA Founded in 1985, LIMA (Licensing Industry Merchandisers' Association) is a conglomerate of over 1000 companies and individuals, engaged in the worldwide marketing of licensed properties, both as agents and as property owners, with an aim to foster the growth and expansion of licensing at the global scale. For more information log on to www.licensing.org

EXHIBITION PARTICIPATION HOTLINE

Call: +91-9810230540, +91-9810810432, +91-8800505858 Email: [email protected]

ABOUT BRADFORD LICENSE INDIA BLI is India's first complete licensing solution provider formed with the objective to increase awareness and support the growth of licensing in the country. Being a part of both Bradford Licensing LLC and Franchise India Group, it brings the expertise of over 25 years in the licensing industry and over 12 years within India in marketing, events, brand development, opportunity identification, and business matching and consulting. Bradford License India services include License Program Advisory Services, Licensee Prospecting, Licensee Management, Media Services and Integrated Supporting Services. Some of the properties represented by BLI: PepsiCo, University of Oxford, Sony Pictures, Paramount Pictures, Donald J. Trump, NBA, Liverpool, Polaroid, Pampered Girls, Guinness World Records and others.

CONFERENCE DELEGATE HOTLINE

Call: + 91-7428478357, +91- 9810442545, +91 8800505858 Email: [email protected]

ABOUT THE ORGANIZERS - LICENSE INDIA License India, a division of Franchise India Group, is India's first licensing media services company formed with the objective to increase awareness and support the growth of licensing in the country. Being the knowledge centre, the vertical comprises of India's leading licensing opportunity publication Brand Licensing, the portal www.licenseindia.com and business-to business licensing shows encapsulating the conferences & workshops, expositions, awards & recognitions. Well supported by LIMA, License India excels in the licensing space with its strategic and knowledge based verticals.

Payment Method
a) Cheque / Demand Draft, drawn in favor of Franchise India Holdings Ltd., payable at New Delhi, to be sent at 3rd Floor, Charmwood Plaza, Eros Garden, Charmwood Village, Surajkund Road, Faridabad - 121009, b) Wire Transfer or Online Payment, for account details please contact the above.

Address
3rd Floor, Charmwood Plaza, Eros Garden, Charmwood Village, Surajkund Road, Faridabad - 121009, Land Line: +91-129-4223300