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    Airtelvodafone 2

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    Abdul Rehman Kalva
    The document discusses India's telecom sector and the company Airtel. It states that India has the 4th largest telecom market in Asia. Airtel is the largest private telecom company in India and 3rd largest wireless operator in the world. The document outlines Airtel's vision, mission, core values and reasons for its success, which include maximizing the customer experience, understanding customer needs, and effective distribution. It also provides an overview of Vodafone's vision, marketing strategies using the 4Ps framework, and areas it can improve like accessibility and customer service.

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    Airtelvodafone 2

    Uploaded by

    Abdul Rehman Kalva
    38 views23 pages
    The document discusses India's telecom sector and the company Airtel. It states that India has the 4th largest telecom market in Asia. Airtel is the largest private telecom company in India and 3rd largest wireless operator in the world. The document outlines Airtel's vision, mission, core values and reasons for its success, which include maximizing the customer experience, understanding customer needs, and effective distribution. It also provides an overview of Vodafone's vision, marketing strategies using the 4Ps framework, and areas it can improve like accessibility and customer service.

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    The document discusses India's telecom sector and the company Airtel. It states that India has the 4th largest telecom market in Asia. Airtel is the largest private telecom company in India and 3rd largest wireless operator in the world. The document outlines Airtel's vision, mission, core values and reasons for its success, which include maximizing the customer experience, understanding customer needs, and effective distribution. It also provides an overview of Vodafone's vision, marketing strategies using the 4Ps framework, and areas it can improve like accessibility and customer service.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    38 views23 pages

    Airtelvodafone 2

    Uploaded by

    Abdul Rehman Kalva
    The document discusses India's telecom sector and the company Airtel. It states that India has the 4th largest telecom market in Asia. Airtel is the largest private telecom company in India and 3rd largest wireless operator in the world. The document outlines Airtel's vision, mission, core values and reasons for its success, which include maximizing the customer experience, understanding customer needs, and effective distribution. It also provides an overview of Vodafone's vision, marketing strategies using the 4Ps framework, and areas it can improve like accessibility and customer service.

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    Download as PPT, PDF, TXT or read online from Scribd
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    ABDULREHMAN KALVA

    INDIA IN TELECOM SECTOR


    India is 4th largest market in asia after china, japan and south korea. Indian telecom network is 8th largest in the world and 2nd largest among emerging ecomomies. Contribution of telecom sector in terms of revenue is 2.1 % of GDP as compared to 2.8% in developed economies. Reforms in telecom sector began in 1980 with telecom manufacturing being opened for private sector followed by national telecom policy(ntp) in 1994 and 1999

    The Key players in the Telecom Market in India


    1.BSNL 2. Airtel 1.Vodafone 4. Idea 5. Reliance 6. Tata Docomo 7. Aircel 8. Uninor 9. Videocon

    INDIAN MOBILE MARKET


    23 circle for mobile service.
    Circles are categorised into following: -Metros (4 largest cities) - A circle (states with highest earning power) - B circle - C circle (states with least earning power)

    AIRTEL

    Introduction
    Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. Airtel comes to you from Bharti Airtel Limited, Indias largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. Bharti Airtel is structured into three strategic business units Mobile services, Telemedia services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology. Airtel was voted as the Best Cellular Service in the country for four consecutive years. Largest Private Integrated Telecom Company in India. 3rd Largest Wireless Operator in the World. Largest & Fastest Growing Wireless Operator in India. Largest Telecom Company listed on Indian Stock Exchange.

    Vision 2015
    By 2015 Airtel will be the most admired brand in India:
    Loved by more customers Targeted by top talent Benchmarked by more businesses

    Mission
    We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more

    Core Values
    Empowering People - to do their best Being Flexible - to adapt to the changing environment and evolving customer needs Making it Happen - by striving to change the status quo, innovate and energize new ideas with a strong passion and entrepreneurial spirit Openness and transparency - with an innate desire to do good Creating Positive Impact with a desire to create a meaningful difference in society.

    Reason for success:


    Maximizing Customers product and service experiences. In touch with current market trends. Cost optimization. Understanding of customers likes and dislikes. Proper positioning of brand in the market. Brand Consistency. Value Addition to products and services. Targeting the infrequent users. Differentiating itself from other players. Promotional offers.

    Entry Reasons for Success


    Easy Usage Easy to acquire connection Pre-activated SIM Instant connectivity No rental hassles No security deposits

    Easy Recharge International scratch system for Magic Cards

    Reasons for Success


    Effective Distribution Easily available in departmental stores, gift shops, kirana shops, retail outlets, telephone booths etc Doorstep delivery

    Customer Satisfaction Features STD/ISD Facility Voice Mail Short Message Services Free CLIP Balance Enquiry Affordable Easily accessible Strong customer relationship

    Airtel partnered with leading players in telecommunication players across the globe. It has managed to work with the best of domain specialists globally and emerge as a world class entity. Partnerships

    Bharti 3 Cs
    Leading Competitors vodafone,idea.. Competitive price, distribution and customer satisfaction strategies

    Top moves to target customers Airtel Connect showrooms Home Delivery First player to launch roaming cellular services and Smart Mail, Web Message, Call hold etc Attractive pricing strategies Focus on Youth

    Competitor

    Customer

    Company

    Bharti Airtel, is Asias leading integrated telecom services provider with operations in India and Sri Lanka.
    Services are offered under the brand name Airtel: Broadband & Telephone Services Long Distance Services Enterprise Services Mobile Services using GSM

    VODAFONE

    VISION
    Our Vision is to be the worlds mobile communication leader enriching customers lives, helping individuals, businesses and communities be more connected in a mobile world.

    4 Ps
    PRODUCT PLACE PRICE PROMOTION

    PRODUCT
    Features like chat, games, ringtones video clips etc. On-the-move information service. Black list callers. Social Products.

    PRICE
    Vodafone wants to make its service accessible to all. Offers various pricing structure to different customer groups. Monthly price plans are available. Rewards on the usage.

    PLACE
    Vodafone covers almost 75% of its operational area. It also sells through independent retailers. Customers are able to see and handle products they consider to buy. People are on hand to ensure customers needs are matched with the right product to explain the different options avaliable.

    PROMOTION
    Above the line: Advertising on TV, magazines, via internet and on bill boards. Below the line: Special offer promotions. Vodafones stores, its products and all its staff project the brand image. Public relations by its press releases.

    SUGGESSIONS
    Accessibility for people. Promotion of Products & Services. Customer Service Staff. User friendly Contact Website in regional languages. Availability

    THANK YOU !!

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