TATA

LEA DERSHI P WI TH TRU ST
CONTENTS
1. Fact file 8. Innovation overview
2. Core values 9. Career skills
3. Mission and vision 10. Leadership and learning
4. Business sectors 11. SWOT analysis
5. Products and services 12. Current strategies
for consumers and 13. Conclusion
businesses
6. Mergers and
acquisitions
7. Ranks achieved
FOUNDER AND CHAIRMAN
 Established by Jamsetji Tata in 1868.
 He ad qu arters Mumb ai and Navi Mumbai, Maharastra, India
 Ratan N Tata is the chairman of Tata Sons, the Tata
promoter company.
 Rev enue US$ - 62.5 billion(Feb 2008)
Emp loy ees 350,000 (2008)
 Brand Finance, a UK-based consultancy
firm, recently valued the Tata brand at
$11.4 billion and ranked it 57th among the
world’s Top 100 brands. Businessweek magazine
ranked Tata sixth among the ‘World’s Most Innovative Companies’
and the Reputation Institute, USA, recently rated it as the ‘World’s
Sixth Most Reputed Firm.’
CORE VALUES
 Integrity
 Spirit
 Agility
 Passion for
excellence
 Unity
 Mission: to be a competitive value
provider in international business for
Group companies and all our partners.
 Vision: Become a globally networked
enterprise seizing opportunities worldwide
to generate USD 25 million annual profits
by 2008.
BUSINESS SECTORS
 Tata companies operates in seven business sectors.
 The total revenue of Tata companies, taken together,
was $62.5 billion (around Rs251,543 crore) in 2007-08,
with 61 per cent of this coming from business outside
India, and they employ around 350,000 people
worldwide.
 The Tata name has been
respected in India for 140
years for its adherence to
strong values and business
ethics.
 There are 27 publicly listed Tata enterprises and they
have a combined market capitalisation of some $60
billion, and a shareholder base of 3.2 million.
Information systems and
communications
 The Tata group has well-established enterprises
in the fields of software and other information
systems, telecommunications and industrial
automation.
E.g nelito systems,

tata technologies (10)
 tata sky,
virgin mobile India(7)
Engineering
 The Tata group has a robust presence in
engineering, with operations in automobiles and
auto components and a variety of other
engineering products and services.
E.g Automotive:
jaguar land rover,
tata motors(25)
 Engineering: voltas,
TCE consulting engineers
(5)
Materials
 The Tata group is among the global
leaders in this business sector, with
operations in steel and composites.
E.g Metals: corus, natsteel asia (16)
 Composites: tata advanced materials
Services
 The Tata group has widespread interests in the
hospitality business, as also in insurance, realty
and financial and other services.
E.g Hotels, property development: Indian hotels,
tata housing development company (5)
 Financial services: tata capital, tata financial
services (6)
 Other services: tata strategic mgt group, tata
quality mgt services (5)
Energy
 The Tata group is a significant player in
power generation and is also involved in
the oil and gas segment.
E.g Energy: north delhi power, tata BP
solar (6)
Consumer Products
 The Tata group has a strong and
longstanding business in watches and
jewellery, and a growing presence in the
retail industry.
E.g Consumer products: titan industries,
Tetley group (15)
Chemicals
 TheTata group is one of the largest
producers of soda ash in the world.
Additionally, it has interests in fertilisers
and in the pharmaceuticals business.
E.g Chemicals: tata pigments, general
chemical industrial products (7)
Products and Services for
CONSUMERS
Agriculture Automobiles Beverages
Charter flights Cooling Crockery

appliances
DTH television Financial Food
services
Holiday homes Hotels Housing
Jewellery Leather Retail
Solar appliances Telecommunica Watches and

tions clocks
Products and Services for
BUSINESSES
Advanced Aerospace Agricultural
composites products
Automotive Beverages Books
industry
Chemicals Construction Consultancy
Defence Design services E-learning
E-trading Energy Engineering
Financial Food products Funding
services
Hospitality Industrial IT
equipment
MERGERS AND AQUISITIONS
 TATA communications (formerly VSNL) acquired CEC
(China enterprises communication) with 50 % stake in
June 2008.
 TATA motors acquired jaguar
and land rovers (UK based)
with a value of $ 2.3 billion
in March 2008.
 Telco construction equipment
company acquired Hughes
telecom India (Spain based)
with 79% stake in March 2008.
RANKS ACHIEVED
TATA Steel 6th largest steel maker in the
world.
TATA Motors among the top five commercial
vehicle manufacturers in the
world
TCS leading global software company
TATA Tea second largest branded tea

company in the world
TATA Chemicals world’s second largest
manufacturer of soda ash
TATA world’s largest wholesale voice
Communications carriers
INNOVATION OVERVIEW
A number of initiatives have been launched to spread the message of
innovation and recognise innovators:
 Ta ta Grou p Innov ati on Foru m (TG IF)
 Inn ov ati on workshop s
 Ta ta Inn ovation Day
 Ta ta Inn ovation Mission
 Thou ght lead ershi p
 Inn ov ati on aw ard s
 Te ch nol og y and res earch cluste rs
 Bus iness exce llen ce
 Res ea rch or ien tation and pa rt ners hips :
The Tata Group invests in building outstanding research facilities and forging
partnerships with academic and research organisations in order to
encourage creative thinking and find innovative solutions that improve our
quality of life.
TATA Careerscape
 an extraordinary  The Tata group is one
range of disciplines of the world’s largest
 business management private-sector
skills employers
 Inter-company
mobility
 Continuous
improvement
STRATEGIC LEADERSHIP AND
LEARNING
 TAS: This managerial development programme was
conceived by JRD Tata, the late chairman of the Tata
group, in the 1950s.
 TMTC: The Tata Management Training Centre, set in a
lush campus in Pune in western India, helps group
professionals add to their knowledge bank.
 Tat a Busi ness L ea de rshi p Awa rd : Initiated in 2004,
this an annual business school event organised by the
Tata group. It offers students from select management
institutions a unique opportunity to compete with the
brightest and display their business acumen.
SWOT Analysis
Strengths: Weaknesses:
 resources and capabilities  Distribution
(People and Raw  value chain innovation
Material)  macro environment
 vast experience (steel
 in order to serve the
and automobiles) global markets with high
 The business model.
quality and low price.
(TBEM is a model
determining the quality
movement in the
gr oup).
Opportunities Threats
 new markets  India’s recent
 exports mergers of global
 Acquisitions markets
 E.g Vodafone,
 e.g jaguar and land
Reliance
rover
CURRENT STRATEGIES
 Expending globally (globalization strategy)
 acquiring other companies in different countries
 No frill strategy; “a low frill strategy combine a
low price and low value added, low perceived
product/services benefits and a focus on a price
sensitive market segment.
 maintain the cost of raw materials as lowest as
possible and to achieve the lowest cost of final
products
 invested a huge amount in research and
development in order to achieve the highest
degree of quality at the lowest price
 News update: (April 12, 09) – tata motors
presents new buses, TATA motors marcopolo
limited, a joint venture of TATA motors and
marcopolo of Brazil introduced its starbus range
of buses in Punjab. These will be manufactured
at Dharwad in Karnataka and will be sold to
customers as fully built coaches.
CONCLUSION: In the whole; the grou p is

acquiring the different strategy in the different
market, in the home country Tata ’s strategies
are same as to cost leadership and
differentiations.

TATA

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LEA DERSHI P WI TH TRU ST

E.g nelito systems,

Charter flights Cooling Crockery

Jewellery Leather Retail

Solar appliances Telecommunica Watches and

TATA Tea second largest branded tea

CONCLUSION: In the whole; the grou p is

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