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70 views

Final MKT Pres 1

Uploaded by

api-249636373
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© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Professor Strijnev MKT 3300.

003 April 5, 2013

MISSION STATEMENT

TO PROVIDE THE COMPETITIVE ADVANTAGE IN TELECOMMUNICATION EFFICIENCY AND ENABLE COMPANIES TO PROVIDE THE BEST SERVICE TO THEIR CUSTOMERS

WHAT IS TANGO NETWORKS

Ways to reduce costs and provide the immediate service to customers, telecommunications that can integrate office and mobile phones. TANGO product provides employees a 24 hours connection with companies work by hooking up in the company PBX, connecting an employees work phone and cell phone. Also, TANGO product provides call logs, voicemail, email, internal cost auditing and unique customization. As a result, the companies are better position to manage costs, and save the company time and money.

Problem Overview
Workers not at desks Usefulness of the cell phones being expensed by company not measured So many different forms of contacting a client

The Solution
Easy-to-use and fully integrated mobile plus work-phone solution. Ability to work complementary to the other telecommunication service Ability to mange functions to customize to the unique needs of the companies.

SWOT ANALYSIS What is the market like for the business telecommunication?

S
-

Strengths
Recognized brand and Ongoing relations with Disney, Citi group and other big institutions No competitors that offer more for its easy to

W
-

Weaknesses
People dont fully trust the quality and compatibility of the virtual pbx as replacement Tremendous competition, and saturated consumer market due to high penetration and flattening average revenue per users Other independent companies like Tango that can bring a comprehensive work solution

use, high quality, comprehensive functions


than Tango with low cost

O
-

Opportunities
Virtual office network has been known to be the future of the pbx in the future. Easier to access other big companies using credential with current customers that are renown among markets The scalability allows us to reach broad range of business from small to large.

T
-

Threats
Increasing competition Fast paced technology advances that demands faster pace with the technology trends. Maintenance in relationship with suppliers and other third parties Protecting intellectual property

Why Do Businesses Buy? (Trigger points)


Cost Must provide overwhelming savings Needs to cover cost of new equipment

Existing System New Business malfunctions Lower Old barrier to equipment adopt but is the difficult easiest to to throw away identify

Major change to business

Most likely reason Lease expiring New location Contract expiring High growth

Focus of our Product


Complete integration with useful work functions (email, computer, mobile, phone) Cost effectiveness Reliability

Major players of the market


Cisco Avaya Nesco Siemens

Current Feature comparison with Cisco and Avaya


Complete unified messaging
(desktop, phone, mobile, email, video)

Scalability (small to large) No Switching equipment Easy installation

Feature comparison
Cisco
Complete unified work functions (email, video, fax, mobile, desktop) Full scalability No switching equipment

Avaya
O

Tango
O

X X

X X

O O

Easy installation

X X

X X

O O

cost competitiveness in start-up

Per-User Operating Costs


Organizations are spending a median of $143/user with fewer than 1000 users o Shore Tel costs $105/user Organizations are spending average of $105 with more than 1000 users o $53 per user for more than 1000 users o $50 for Avaya and $165 for Cisco

Over A 4 Year Period?


$14,000

$12,864
$12,000

$10,000

$9,432
$8,000

$7,716

$6,000

$6,715 $6,858 $6,572 $6,429 $6,000 $6,143 $6,286

Cisco
Tango

$4,000

$2,000

$1,360 $1,000 $1,030 $1,060 $1,090 $1,120 $1,150 $1,180


$0 1 2 3 4 5 6 7 8 9

$2,440 $1,720

10

Over 1000 Employees


Over a 4 year period with >1000 employees, you pay
o $12,864,000 with a traditional pbx o $2,440.00 with Tango

You are to save about $10 million with Tango!

Tango Saves!
o Enormous amount of operating communication billing o Less maintenance cost for equipment problems o No need to replace the entire system related to potential fast growth of the companies

Target Markets
28% of employees use their cellular phone as the primary work phone Mobile workers use 30% 70% of their MOU in the building 40%+ of a business mobile users time spent away from the desk, & nearly half of that time still on company premises6 Mobile workers demand integrated services up to 51% want one voicemail box5

Target Customers
Tango Networks target company with 10 and over employees.

Service

A software/service high performing system that provides an easy and cost effective means to connect enterprise employees cellular phones to their companies PBX. Tango Networks allows companies to provide their employees with the same advantages and resources that they receive through the land line PBX now with their cellphones with no extra dialing sequences.

Product
Tango Solution connects any cell phone to any corporate communications system.

Features Enterprise Able to monitor usage and services more effectively. Single corporate dialing. Integrated voicemail

Options & Services

User Dialing is the same in the office desk phone as on the cellphone. Easy access to company and customer information

Warranty Have a one year warranty and then have purchase agreements.

Price
Tango Abrazos Solution offers different packages at list prices, on which the pricing is dependent on the service that is requested. Abrazo-C Package for SS7 Order Code Description List Price

AC-P0050DC-SS7
AC-P0100DC-SS7 AC-P0200DC-SS7 AC-P0050AC-SS7 AC-P0100AC-SS7

Abrazo-C Solution for 50,000 Users - DC with SS7


Abrazo-C Solution for 100,000 Users - DC with SS7 Abrazo-C Solution for 200,000 Users - DC with SS7 Abrazo-C Solution for 50,000 Users - AC with SS7 Abrazo-C Solution for 100,000 Users - AC with SS7

$166,273.33
$204,606.67 $242,940.00 $166,273.33 $204,606.67

AC-P0200AC-SS7

Abrazo-C Solution for 200,000 Users - AC with SS7

$242,940.00

Promotion

Tango Networks will promote the Tango Solution to mobile carriers for enterprises. Through the Tango solutions mobile carriers will be able to do more than just sell services and minutes to individual consumers but will be able to offer them a way to provided these services to enterprises which have larger amount of users and revenue per user, but also have lower acquisition costs. Tango Networks will also promote with companies and organizations directly working with them and their mobile carriers to have the Tango solution.

Place

Tango Networks headquartered in Frisco, TX Have office in Western Europe Have different locations all over the world Tango Networks able to work with companies that have multiple locations Available through partnerships with carriers or through Tango Networks directly.

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