5) How Did You Attract/address Your Audience?

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5) How did you attract/address your

audience?
The location of our production will also address the
audience. Parts of our production is set in an urban
environment. Which fits our genre of an urban
youth drama. The fact that it is set in this
environment may appeal to our audience as some
of them may be in the same position as our main
character e.g. the fact that he also lives in an urban
area.
A further way that attracted our
audience was through our
soundtrack. The soundtrack we
used is of a modern genre
(rap/hip-hop) so it is likely that our
target audience will listen to a
similar genre, therefore this will
appeal to them.
We could also attract our audience
through TV. As mentioned in an earlier
evaluation question, I would advertise
our production on Channel 4. I would
choose this channel because it features
programmes of a similar genre to ours.
One example of this is Top Boy. This is a
programme that shows a representation
of gang culture and will therefore have a
similar target audience to our piece. This
would therefore make advertising on this
channel very effective.

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