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    TQM House of Quality

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    Mohsin Mahmood
    The document discusses constructing a House of Quality, which is a tool used in Quality Function Deployment (QFD) to relate customer wants to how a company will meet those wants. It will compare the Sony Ericsson XPERIA, Apple iPhone 3G, and Samsung Omnia by listing their features and specifications. A House of Quality will then be constructed for these three cellular phones according to customer requirements and the phones' abilities to meet those requirements.

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    TQM House of Quality

    Uploaded by

    Mohsin Mahmood
    12K views7 pages
    The document discusses constructing a House of Quality, which is a tool used in Quality Function Deployment (QFD) to relate customer wants to how a company will meet those wants. It will compare the Sony Ericsson XPERIA, Apple iPhone 3G, and Samsung Omnia by listing their features and specifications. A House of Quality will then be constructed for these three cellular phones according to customer requirements and the phones' abilities to meet those requirements.

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    The document discusses constructing a House of Quality, which is a tool used in Quality Function Deployment (QFD) to relate customer wants to how a company will meet those wants. It will compare the Sony Ericsson XPERIA, Apple iPhone 3G, and Samsung Omnia by listing their features and specifications. A House of Quality will then be constructed for these three cellular phones according to customer requirements and the phones' abilities to meet those requirements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX or read online from Scribd
    Download as docx
    12K views7 pages

    TQM House of Quality

    Uploaded by

    Mohsin Mahmood
    The document discusses constructing a House of Quality, which is a tool used in Quality Function Deployment (QFD) to relate customer wants to how a company will meet those wants. It will compare the Sony Ericsson XPERIA, Apple iPhone 3G, and Samsung Omnia by listing their features and specifications. A House of Quality will then be constructed for these three cellular phones according to customer requirements and the phones' abilities to meet those requirements.

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    Download as DOCX or read online from Scribd
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    You are on page 1of 7

    Total Quality Management

    Assignment 2
    Quality Function Deployment

    Presented to:
    Prof. Raza Ali Rafique
    Presented by:
    Mohsin Mahmood L1S07MBAM200
    6
    Sana Shabber L1F06MBAM219
    8

    Section: A
    Assignment
    The assignment is of Quality Function Deployment House of Quality in
    which we have to select products take one product as our and other of
    competitor and construct House of Quality.

    Quality Function Deployment


    Quality function deployment (QFD) is a “method to transform user
    demands into design quality, to deploy the functions forming quality, and to
    deploy methods for achieving the design quality into subsystems and
    component parts, and ultimately to specific elements of the manufacturing
    process.” as described by Dr. Yoji Akao, who originally developed QFD in
    Japan in 1966, when the author combined his work in quality assurance and
    quality control points with function deployment used in Value Engineering.

    House of Quality
    House of Quality is a graphic tool for defining the relationship between
    customer desires and the firm/product capabilities. It is a part of the Quality
    Function Deployment (QFD) and it utilizes a planning matrix to relate what
    the customer wants to how a firm (that produces the products) is going to
    meet those wants. It looks like a House with correlation matrix as its roof,
    customer wants versus product features as the main part, competitor
    evaluation as the porch etc. It is based on "the belief that products should be
    designed to reflect customers' desires and tastes" (Hauser & Clausing 1988).
    It also is reported to increase cross functional integration within
    organizations using it, especially between marketing, engineering and
    manufacturing.

    In House of Quality there are six sections which are as follows:

    1. Customer Requirement:
    In Customer Requirement we listen to our customer what
    features, design they want in our product.
    2. Competitive Assessment:
    In Competitive Assessment we identify our competitors in
    the market and how our product is competing against their
    product. We assess our product quality and feature as to our
    competitor’s product.
    3. Design Characteristics:
    In order to change the product design to better satisfy
    customer requirement we need to translate those requirements
    to measureable design characteristics.

    4. Relationship Matrix:
    The relationship matrix is where we determine the
    relationship between customer needs and the company’s ability
    to meet those needs.

    5. Trade-off matrix:
    In trade-off matrix we find the trade-off which is arising in
    product feature. For example: in cell phone example we have
    taken there is a tradeoff between QWERTY keyboard and weight
    of phone.

    6. Target values:
    At target values stage we begins to establish target values
    for each design characteristics of our product.
    For constructing House of Quality we have selected three products
    which are Cellular Phones Sony Ericsson X1 XPERIA, Apple iPhone 3G,
    Samsung i900 Omnia.

    Our Product Competitor Competitor


    Product Product

    XPERIA iPhone Omnia

    Features:
    OS:

    Microsoft Windows Microsoft Windows


    Mac OS X v10.4.10
    Mobile 6.1 Professional Mobile 6.1 Professional

    Camera:

    3.15 Mega Pixel 2 Mega Pixel 5 Mega Pixel

    CPU:

    32-bit Samsung
    Qualcomm MSM 7200 Marvell PXA312 624
    S5L8900 620 MHz
    528 MHz processor MHz processor
    processor

    RAM:

    256 Megabyte 128 Megabyte 128 Megabyte

    Weight:

    145 gram 133 gram 122 gram

    GPS:

    Yes, with A-GPS support Yes, with A-GPS support Yes, with A-GPS support

    3G:

    HSDPA, 7.2 Mbps;


    HSDPA HSDPA, 7.2 Mbps
    HSUPA, 2 Mbps

    Bluetooth & WiFi:

    Yes Yes Yes

    Radio:

    Stereo FM radio with Stereo FM radio with


    No
    RDS RDS

    Sensors:

    Accelerometer,
    No Proximity & Ambient Accelerometer sensor
    light sensor
    Now we will construct the House of quality for these operating systems
    according to their features, specification and requirement according to
    customer.

    Completed House of Quality

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