(Ebook - English) Student Power Memory System

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T h e St u d e n t Po w e r Me mo r y Sy s t e m

Copyright 2001 David Frey www.MakeTheGrade.com Page 1


INTRODUCTION

I find the harder I work, the more luck I seem to have.
- - Thomas Jefferson


Welcome to the Student Power Memory System! The Student
Power Memory System is packed full of power memory
techniques and clear examples of how to apply these
techniques to significantly improve your performance in the
classroomand in your personal life. I invite you to come in
and learn the secrets to instantly recalling facts, figures and
important information with little effort. While this report is
copyrighted, I give you the permission to reprint these pages
for your own reading convenience as well as passing it along
to your friends.

As long as this book is reprinted in its entirety, not modified and refers to the
author and his contact information, you may distribute it freely to as many friends
as you like! If the book is emailed, please include a link to
www.MakeTheGrade.com.

I am positive these techniques will profoundly impact your success as a student
and your personal and professional life. After nearly 20 years of being a student
and experiencing the compelling results of using the Student Power Memory
System myself, I am 100% confident that you will receive the same benefits from
this system as well.

Enjoy and thank you for your interest in the Student Power Memory System! Any
suggestions or comments, especially those I can use in future works are
welcomed. You may forward your comments to
[email protected].

Good Luck and best wishes!


David Frey

P.S. The reason that I am so confident that The Student Power Memory System
will work for you is because it worked for me! I was what you would call a very
low performing student in high school. Out of a graduating class of 512 seniors, I
was academically ranked 497
th
. My G.P.A. was so low that I almost did not
graduate from high school. Thirteen years later I received my Masters Degree in
Accounting with a 3.6 G.P.A. from one of the most prestigious programs in the
nation!

Moral of the story: If I can do it, anybody can do it!

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T h e St u d e n t Po w e r Me mo r y Sy s t e m



Copyright 2001 David Frey www.MakeTheGrade.com Page 2
There is a System to Power Memory

How many times have you heard a song playing on the radio and immediately the
memory of a place or event comes to your mind? Or have you ever been listening to
someone talk and they will say something that triggers a memory from your past as
suddenly becomes as clear as if you had experienced yesterday?

You probably didnt even know it was happening at the time but you experienced the
secret to unleashing your memory.

Each of our experiences and personal events are stored in our memory. Yes,
everything we have read, seen or done has been recorded in the memory banks of our
mind.

Question: If thats the case why dont we remember more than we do?

Answer: Because we havent learned how to systematically store and recall these
events from our memory.

What does it mean to systematically store and recall events? The dictionary defines
the word systematic to mean:
1. Carried on using step-by-step procedures.
2. Purposefully regular; methodical.
3. Marked by or adhering to method or system
Or in other words
Using a step-by-step system to store our memories so that they can be recalled at any
time.
I will go one step further and tell you that our problem is not the storing of information
but the recalling of information. Have you ever seen someone you knew really well
several years ago but couldnt remember his name?
At one point in time you knew their names instantly without thinking but after several
years you now have difficulty recalling it. Why? You cant recall it because you didnt
use a system for moving that name from short-term memory into long-term memory.
All we need to do is train our minds to use the Power Memory System on a consistent
basis so that it becomes second nature to us.
The majority of people believe that they have an average or below average memory.
The truth is that all of us have a Power Memory, but most people just dont know how to
use it.
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THE SECRET TO POWER MEMORY
What really is Power Memory? Power Memory is the same as long-term memory or
the ability to remember things in detail after a long period of time.
Most of us can remember the details of what we did yesterday but we have a difficult
time recalling the details of what we did two weeks ago.
The key to power memory is to increase our ability to move our experiences from our
short-term memory into our long-term memory.
But before we move on to learning the hidden secrets of the Power Memory System you
must learn a few foundational ideas that we will refer to again and again. I refer to
these ideas as foundational because they form the foundation of the principles of
Power Memory.
These foundational ideas are called The Five Laws of Memory. When understood,
these laws will enable you to unlock the mystery of memory enhancement. The Four
Laws of Memory are the following:
Law of Association We remember events or experiences that are associated with
other familiar things more than activities that are not associated with
anything. For instance, I remember my computer pass code because
it is the same as my wedding date.
Law of Images Humans think in pictures or images. All our memories are recorded
as images. Most humans learn to recall things much easier when they
think in pictures or images.
Law of Recency We are more able to recall from memory our recent experiences as
opposed to experiences that happened long ago. Not that the
experiences that happened long ago are not in our memory, but our
ability to recall them continues to diminish over time.
Law of Repetition The more often we repeat or experience an activity, the more that
activity is registered in our long-term memory. For instance, you are
more likely to remember your best friends name and phone number
than your drivers license number.
Law of Intensity The more intense or vivid an experience is, the more likely we are to
remember it. I can remember where I was at and what I was doing
during the Space Shuttle Challenger explosion but not what happened
the day after.
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Copyright 2001 David Frey www.MakeTheGrade.com Page 4
There you have it the Five Laws of Memory. Now all we have to do is apply these five
laws to those things that we want to memorize and they will instantly be taken from
short-term memory to our long-term memory.
Lets review again the Five Laws of Memory and explain how they should be applied in
order to move short-term memory to long-term memory.
As we review these laws I will introduce the Power Memory Rules put the Five Laws of
Memory into action.

The Law of Association states that we can recall facts, figures or events much easier
when they are associated with other familiar things.
Memory Rule #1: Associate what you want to memorize with something else that can
be easily recalled.

The Law of Images states that humans think and record memories in pictures or
images.
Memory Rule #2: Associate what you want to memorize with a picture or image that
can be easily recalled.

The Law of Intensity states that the more vivid an experience, the easier it is to recall.
Memory Rule #3: Associate what you want to memorize with a picture or image that is
intense, larger-than-life, weird, silly or shocking.

The Law of Recency states that we can recall things that have happened recently much
easier than things that happened long ago. If we wait until the memory of the activity
that we are trying to memorize has dimmed, our chances of moving it to long-term
memory have decreased greatly.
Memory Rule #4: Immediately associate what you want to memorize with an image
that is intense, larger-than-life, weird, silly or shocking.

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Copyright 2001 David Frey www.MakeTheGrade.com Page 5
The Law of Repetition states that the more we repeat something, the more it gets
moved into long-term memory.
Memory Rule #5: Once you have associated what you are trying to move to long-term
memory with an image that is intense, larger-than-life, weird, silly or shocking, repeat it
in your mind several times.
Did you notice how each of the Power Memory Rules built upon each other? This is
how the system works and that is why understanding the Five Laws of Memory is so
important.
So lets try to summarize the Power Memory Rules into one super rule that we can put
into our long-term memory banks.
Power Memory Rule Immediately associate what you are trying to move to long-term
memory with an image or picture that is intense, larger-than-life, weird, silly or shocking
and then visually repeat the association in your mind several times.
The super Power Memory Rule is used for storing, retaining and recalling any and all
types of facts, figures and events. The same rule can be applied in many different ways
using several techniques.
POWER MEMORY TECHNIQUES
Now that we have learned what the Power Memory Rule is and why it works, lets apply
it to several techniques for memorization.

These association techniques are not all encompassing. They are just an example of
how you can use associations to enhance memory storage and recall.

The following are several examples of different techniques you can use to memorize
and recall information:

1. The One-Bun Method Have you heard the sayings, one-bun, two-shoe,
three-tree, four-door, five-hive, six-sticks, seven-heaven, eight-gate, nine-
vine, ten-hen. The trick is to associate the second words, bun, shoe, tree etc.
with what you are trying to memorize.

2. The Story Method Can you make up a wacky story? Then you have this
powerful memorization technique down cold! With this method you associate
what you are trying to memorize with elements of the story.

3. The Location Method The Location Method is super simple but so powerful!
Imagine each element of what you are trying to memorize is in different rooms of
your house. All you have to do is think of a room and what you put in that room
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Copyright 2001 David Frey www.MakeTheGrade.com Page 6
will automatically appear in your mind. Think of all the houses and rooms you
could use with this simple technique!

4. The Body Parts Method The Body Parts method is a potent memorization
technique because all your memory triggers are right where you are standing.
They are parts of YOUR body! This method associates the different parts of
your body with what you are trying to memorize (toes, feet, knees, hips, bottom,
back, tummy, chest, shoulders, neck, face and head). Try it. Its super easy!

5. The Face Parts Method Like the Body Parts Method, the Face Parts Method
uses the different parts of your face to associate with other images such as your
eyes, nose, mouth, ears, eyebrows, cheeks, chin, forehead and hair.

Now that the five association methods have been introduced we will put them each into
practice using an example to demonstrate how each method works.

Peg Images

Before we jump into our practical examples I need to mention a few words about peg
images. Peg images are used in each memorization technique that uses associations

Other than the Story Method, each of these techniques I have mentioned uses what are
called, peg images. Peg images are used as a base for making associations. For
example, in the One Bun Method the words bun, shoe and tree are all peg images.

In the Body Parts Method, the actual body parts like knees, hips or back are peg
images.

You will use peg images over and over again in forming image associations. If you
remember the peg image all you have to do is make the association. And each of these
methods was specifically designed to allow you to easily memorize the peg images so
all you have to do is concentrate on making the association.

The One Bun Method

Lets assume that I am trying to memorize the names of several important presidents of
the United States. The following are the names of the presidents that need to be
memorized:

Andrew Jackson Woodrow Wilson
Franklin D. Roosevelt George Washington
Thomas Jefferson Theodore Teddy Roosevelt
John F. Kennedy Abraham Lincoln
Ronald Reagan Harry Truman

Using the One Bun Method we will associate each of these presidents with an image
that can be linked to the One Bun images.
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Copyright 2001 David Frey www.MakeTheGrade.com Page 7

Andrew Jackson

1 = Bun

Jack in the box
Association: Imagine the jack in the
box springing open but instead of
having a clowns head, it has a
hamburger bun as a head.

Jack in the box will make you think of
Jackson.

Franklin Roosevelt

2 = Shoe

Frankenstein
Association: Imagine that
Frankenstein is wearing the red tennis
shoes. Frankenstein should remind
you of Franklin Roosevelt.

Thomas Jefferson

3 = Tree

Bomb
Association: Imagine a bomb is
planted in the tree and it explodes and
tree branches go flying everywhere.
Bomb rhymes with Tom, which will
remind you of Thomas Jefferson.

John F. Kennedy

4 = Door

Shooting
Association: Imagine a mobster
shooting the door to smithereens with
his automatic gun.
John F. Kennedy was assassinated by
being shot several times.

Ronald Reagan

5 = Hive

Bob Marley
Association: Imagine Bob Marley, the
King of Reggae music with a beehive
on his head getting stung and running
all over. Reggae sounds almost like
Reagan.



T h e St u d e n t Po w e r Me mo r y Sy s t e m



Copyright 2001 David Frey www.MakeTheGrade.com Page 8
Woodrow Wilson

6 = Sticks


Association: When you think of sticks
think of wood. This will remind you of
Woodrow Wilson.

George Washington

7 = Heaven

Car Wash
Association: In the one bun method
clouds represent heaven. Imagine you
look up at the clouds and it starts
raining right down on your car. So you
decide to pull out the soap and have a
car wash. Wash will trigger the name
George Washington.


Theodore Teddy Roosevelt

8 = Gate

Sled
Association: Imagine that a person
comes barreling down a hill on a sled
and runs right through the gate. Sled
rhymes with Ted, which is short for
Teddy Roosevelt.


Abraham Lincoln

9 = Vine

Swing on Vine
Association: Imagine Abe Lincoln
swinging on a vine with his top hat on
and he swings right into a tree. Wham!


Harry Truman

10 = Hen

Man
Association: Imagine a chicken
scuttling around the farmyard. But
instead of seeing a normal chickens
head, the chicken has a mans head!
He is half chicken, half man! This
should alert you to remember Truman.


You will notice that each situation included to some degree the Law Association, the
Law of Images and the Law of Intensity. Each idea was associated with an image. And
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each image represented something out of the ordinary that we very vivid. Remember,
when doing associations, the stranger the image the easier it will be to memorize.

Hint: When making associations try to use action. Action intensifies the image even
more. Swinging in the tree, trees blowing up, doors being shot up are all action images
that are intense and will be remembered easier than static images.

In the One Bun Method, the ten original images are used for every application. In other
words, the images of the hamburger bun, the shoe, the tree etc. do not change from
application to application. Only the graphics that help to associate a bun, shoe or tree
with what you are trying to memorize changes.

One-Bun Long List

The great thing about the one-bun method is that it is short and easy to remember
because of the rhyming words. But you can use this method for long lists as well. The
key is to memorize peg images with numbers that go up to fifty or even a hundred.

It is similar to memorizing the multiplication tables. You use rote memorization on basic
formulas to expand your abilities to perform extended mathematic equations. In the
One-Bun extended list case you will memorize base associations to extend your
capability to memorize long lists.

Another advantage of the One-Bun Method is that you dont have to memorize things in
order like the Story and Location Methods (which will be discussed next.) The One-
Bun Method allows you to memorize things regardless of their order in a list. The words
will automatically be derived from their associated number directly.

You can associate whatever image you want to numbers beyond the number ten but
make sure that the words that represent the images are short and represent an image.
In other words they should be nouns, not verbs.

Here is my list of peg images going up to the number fifty.

1. Bun 11. Chair 21. Knife 31. Dog 41. Soap
2. Shoe 12. Ring 22. Desk 32. Paper 42. Lamp
3. Tree 13. Boat 23. Gum 33. Pen 43. Clock
4. Door 14. Bike 24. Nail 34. Key 44. Ball
5. Hive 15. Rake 25. Glue 35. Bed 45. Car
6. Sticks 16. Sign 26. Moon 36. Leaf 46. Soda
7. Heaven 17. Book 27. Fire 37. Bottle 47. Gym
8. Gate 18. Pants 28. Plane 38. Tire 48. Duck
9. Vine 19. Cow 29. Bowl 39. Phone 49. Hat
10. Hen 20. Dime 30. Rock 40. Nut 50. Tape

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Make a list of your own and then make a set of flashcards with the number on one side
and the image on the other side with the word that describes the image. Now take
about an hour and go through your flashcards over and over.

Tomorrow morning do the same thing. Take another hour and go through the flash
cards over and over again until you can associate a number with an image
automatically and vica versa. Do this exercise with a friend, youll find that it will be
even more fun.

If you are really motivate you can create a list of up to 100 with images that are
associated with each number. The more peg images you create the more powerful your
memory recall system will be.

The Story Method

The Story Method uses a story to memorize and recall information. It can be a true
story or a fictitious story that you make up. The benefit of using the Story Method is that
you can memorize a limitless number of things.

Although the number of items you can memorize is virtually limitless with the Story
Method, you should try to make each story apply to only one topic or subject.

Lets assume that we are studying sociology and need to memorize the historical
reasons for mass migrations of people. The following are general reasons why people
migrated to other countries in the past:

Historical Reasons for Migration of People to Other Countries
Natural Disaster Religious or Ethnic Persecution
Following Family and Friends Slavery
Financial Opportunity Criminal Incarceration / Deportment
Famine Economic Problems
War Political Strife / Turmoil / Opposition


Now lets take all these reasons for migration and turn them into a story that we can
easily memorize.

Historical Reasons for Migration of People to Other Countries

Natural
Disaster

John was sitting in his house one day when all of a sudden he
felt the ground starting to shake. Things began to fall off the
wall and shelves. All of a sudden the ground started to open
under his feet! An earthquake was happening right in his
house so he ran outside only to see his house crumble.
Without knowing what to do John went down to the local Red
Cross shelter to find help.

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Copyright 2001 David Frey www.MakeTheGrade.com Page 11
Historical Reasons for Migration of People to Other Countries

Following
Family and
Friends

Once he arrived at the Red Cross shelter he was shocked to
see all the people who were being treated for their injuries. To
his shock, an older girl came up to him. As they looked at
each other they couldnt believe their eyes. It was Mary,
Johns long lost sister! They hugged and cried. Mary was
much older but looked the same as when she left home. She
had a friend with her named Kathy who was very attractive.
John immediately felt an attraction for her.

Financial
Opportunity

Mary said that they were planning on going to San Francisco
because they had heard that rocks of gold were being found
everywhere there and people were getting instantly rich! Mary
wanted John to go with them to San Francisco to find gold
together. Suddenly John got excited and agreed to go.

Famine
So the three set off to San Francisco. They walked the entire
distance. When they arrived they were stunned. Not only was
there no gold, but people were starving in the streets.
Suddenly, a baby came up to John. She was crying and
crying. John couldnt make here stop. She was so hungry for
food that her little tummy was swollen. John, Mary and her
friend were disillusioned and destitute. They didnt have any
food or money themselves.

War

John saw a big sign that said, Army Recruiting and a long
line of men. They were all signing up in the Army in order to
make some money to feed their families. John decided that he
didnt have a choice and that he would sign up to. As soon as
he signed up he was shipped out to Germany were the Nazis
were taking over Europe.

Religious or
Ethnic
Persecution

His assignment was to find Jewish Prisoners of War and set
them free. When he arrived he could hardly believe his eyes.
Jews were being persecuted, sent to concentration camps and
then to death chambers. He rescued as many as possible but
one day he was captured.
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Historical Reasons for Migration of People to Other Countries

Slavery
As a Prisoner of War, John was made a slave. He had chains
put around his wrists and ankles. After a short time, his wrists
and ankles started to bleed, but that didnt stop him from
performing his slave duties. After a year his Nazi master went
on a military trip to Australia. He took John with him to do
menial chores.

Criminal
Incarceration /
Deportment

When they arrived in Australia, the war suddenly ended and
John was freed. He was given ten dollars and sent on his way.
As he was walking down the street two men came up behind
him and shoved a pistol in his back. His money was taken
away and was left penniless. John soon realized that Australia
was full of criminals. They had been deported from England
just a few years back because the prisons were full. It was
difficult for John to survive.

Political Strife /
Turmoil /
Opposition

There was much political strife and turmoil in Australia at that
time. In the last year, five military leaders had overthrown the
unstable government and there were many small turf battles
between warring factions. He knew he had to leave so he
escaped by boarding a cargo plane.

Economic
Problems

Luckily the plane was headed for the United States. When he
arrived in the states he jumped off the plane undetected. He
found his sister Mary and her friend Kathy. They were so
happy to see each other. John wrote a book about all his
travels and adventures. It was a best seller and John suddenly
became rich. He established a fund for the poor and needy to
provide shelter, an education and temporary housing. From
then on John was known as, Rags to Riches.

Now that you have read this story, close your eyes and tell the story to yourself again.
When you come to each part that represents what you are trying to memorize.

For example, when you come to the part about John, Mary and Kathy wanting to go to
San Francisco to get rich, state Financial Opportunity. This will help you solidify the
key parts of the story.

You might be thinking, Wow, that was a long story. Do I have to do that every time I
want to memorize something?
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The answer is, Yeskinda. Its important to make up a story with exaggerated details
because it will be easy to remember. However, after you review the complete story in
your mind four to five times you will start to abbreviate it.

Eventually, you will be able to recall the details and key parts of the story so well that
you will automatically abbreviate the story by moving straight to the key parts.

Lets assume that I have repeated the story to myself five times, a couple times in the
afternoon, twice at night while lying in bed and once in the morning.

The next time I review the story it will go something like this, There was an
earthquake (Natural Disasters) so I went to the Red Cross. I saw my sister
and her friend (Following Friends and Family) and we went to San Francisco
to find gold (Financial Opportunity). There was no gold just a lot of hungry
people (Famine). I joined the army and was sent to the war in Germany
(War). There was a lot of Jews being persecuted (Religious or Ethnic
Persecution). I got captured and became a slave (Slavery). My master took
me to Australia where I was set free and immediately got robbed. There were
a lot of criminals in Australia because they were deported from England
(Criminal Incarceration / Deportment). Because of all the criminals the
government was overthrown several times (Political Strife / Turmoil /
Oppression). I escaped to the United States by plane and became rich. I
established a fund for the poor to provide them with food and shelter
(Economic Problems).

You see, the story will become shorter and to the point after reviewing it several times
and it has been moved to your long-term memory.

Fixed Story Method using Objects

Another powerful way to do the story method is with a fixed story using objects. By
fixed story I mean that the same story is used over and over again to memorize
different information as opposed to the story method explained above which changes
with each list of information that you want to memorize.

While making up a story using the Fixed Story Method, move from object to object.
Associate each object with what you are trying to memorize.

My favorite stories have objects like the Statue of Liberty, purple sports cars, King Kong
on the Empire State Building, yellow submarines, orange talking alligators, three
headed aliens etc. Each of these characters and objects can be associated with what
you are trying to memorize. Your imagination is the limit!

Remember that the objects in the story allow you to associate the information that you
are trying to memorize with something. They are a type of peg image. The more
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unique and vivid the peg image and the association, the easier it will be to memorize.
And if you can add action to your associations, they will be twice as easy to remember.

Let me give an example of the Story Method using objects. This story starts out with a
vacation trip to New York City.

As I walked up to the plane that was going to fly me to my
weeklong vacation in New York City I noticed that the
pilot sitting in the cockpit was a giant. He was so big
that his head stuck outside the window of the plane.
He waved to me as I boarded the plane with the rest of the passengers.
As we got closer to New York City many of the passengers on the
plane started to gasp and quickly talk to each other. I didnt know what all
the fuss was about until I looked outside the planes window and saw
something that startled even methe city of
New York was upside down! I couldnt
believe my eyes. The pilot then got on the
announcer and told us that we werent all crazy but that the
plane was upside down. What a relief!
Unfortunately as we turned the plane right side up we
were headed right for the Statue of Liberty. We were flying
so fast directly and the statue that we didnt have time to turn
and we smashed right into Lady Liberty. Bang!
The next thing I remember I was lying flat on my back
on the runway dazed and confused. Pieces of plane and people were
strewn everywhere. I was the only survivor. As I came to my senses a
purple sports car pulled up. It was very shiny, had a ribbon tied on the
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Copyright 2001 David Frey www.MakeTheGrade.com Page 15
front of the grill and I noticed its headlights were actually eyes. The car
was alive! A man got out and put me in the passengers seat as we sped
off.
I heard this crying sound. It was very loud. It
sounded as though it was coming from the backseat. I
turned around and there was a baby in the backseat crying
its head off. I couldnt get the baby to stop no matter what I did.
Finally we stopped the vehicle and got out. We
were right in front of the New York Stock Exchange!
Wow, I had always wanted to visit the Stock Exchange. I
was so excited that I darted in and jumped right down onto
the trading floor. I remembered that I had brought along
one share of Microsoft stock so I hurriedly pulled it out of my pocket and
jumped in the group of traders that were trading and I
traded the stock for $1 million dollars. Payday for me!
Just at that moment, a man with a dogs head
dressed it a nice suit and carrying a stethoscope came over and grabbed
me. He said he was from the secret service and was there
to escort me to the Alligator Ball. The Alligator Ball, what
was that?
Well he tucked me away in a car and drove me out to
an old house in the country. It was beaten up and had tree limbs thrown
all over it. He walked me inside and there was a full-size basketball court!
He then introduced to one of the strangest creatures I had ever met. He
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called himself Alligator Jordan. Alligator Jordan was in fact an alligator!
He was wearing a blue shirt and purple shorts. He immediately
challenged me to a game of basketball. After he finished dunking over
me, dribbling under me and slithering around me I
was through. He had beaten me by more than 100
points. Of course the game was only to 100 so I
didnt even have a chance to score.
After the game was over he took me outside and
showed me his yellow submarine. He asked if I wanted a
ride so we got in and off we went. Once we were inside
the submarine the Beatles song, The Yellow Submarine came on the
loudspeaker. Alligator Jordan and me sang the song together as we
cruised under water in the New York harbor.
Once we pulled up to the shoreline, wheels sprouted
from underneath the submarine and before I knew it we
were driving down the streets of New York. We pulled right
up to the Empire State Building and Alligator Jordan let me
off. We said goodbye and I stepped out of the yellow
submarine. I looked up at the tall building and low and
behold, there was King Kong! He had scaled the side of the Empire State
Building just like in the movies but he had a bunch of books in his hand
and he was handing them to a woman who was at the very top of Empire
State Building. She was smiling and thanked King Kong for bringing them
all the way up the side of the building.
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Mr. Kong then came down and picked me up in his hand and asked
me where I would like to go. I told him that I would like to visit Central
Park. So he took me to Central Park and set me down. Just then a brown
rabbit came up to me and asked me if I would like to have a picnic lunch
with him. I was a bit hungry so I answered,
Sure! He pulled out a blanket and some
sandwiches and we sat down to eat. Just as we
sat down it started to rain. No problem, said the
brown rabbit as we pulled out an umbrella and opened it up. We finished
out lunch and I thanked him for his hospitality.
It was time to go home so I flagged down the
bus that would take me back to the airport. Soon
enough the bus pulled up and a giant cow was driving
it. By now there was just about nothing that could
surprise me so I stepped onto the bus and said hello to the gigantic cow
driver. He said, Hello there! with a big smile. I sat back and enjoyed my
ride back to the airport and my wonderful vacation in the extraordinary
town called New York City.

Did you notice the peg images in the story? I hope so! When memorizing information
using this story, all you have to do is make associations between the peg images and
the elements that you trying to memorize.

Like the previous Story Method example, after repeating this story to yourself several
times at different times of the day over several days you will have remembered it so well
that it will become abbreviated. This is what it may sound like after you have locked the
story into your long-term memory banks.

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I got on a plane to NYC. The pilot was a giant and had an oversize head.
We flew into NYC but it was upside down. We crashed into the Statue of
Liberty. A man in a purple sports car picked me up. There was a baby in the
back seat that wouldnt stop crying. They dropped me off in front of the New
York Stock Exchange. I traded a $1 million dollar share of Microsoft stock. A
dog-man took me to an old beat up house. Alligator Jordan beat me in
basketball. He took me onto a yellow submarine and gave me a ride across
the harbor. He dropped me off in front of the Empire State Building where
King Kong was giving books to a lady at the top of the building. King Kong
took me to Central park and I had lunch with a brown rabbit. It started raining
and the rabbit pulled out an umbrella. After lunch I boarded a bus that was
being driven by an oversized cow to go back to the airport.

There were a lot of peg images in this compact story. I counted at least twenty-one peg
images that could be used to associate with information.

Lets name some of the potential peg images in the story:

1. Plane 11. Yellow submarine
2. Big headed pilot 12. Empire State Building
3. Statue of Liberty 13. King Kong
4. Purple sports car 14. Books in King Kongs hand
5. Crying baby 15. Lady at the top of Empire State
Bldg.
6. New York Stock Exchange 16. Central Park
7. Microsoft stock 17. Brown rabbit
8. Dog man 18. Umbrella
9. Old house 19. Oversized cow
10. Basketball court 20. Bus
11. Alligator Jordan 21. Airport

This means that you can memorize at least twenty-one different and unique pieces of
information from this short but powerful little story!

You can use the same story over and over again with different applications. I have an
arsenal of about ten stories that I use over and over again depending on the number of
elements that need to be memorized.

Again, stories can be used if you have a longer list of things you need to memorize and
are great ways to come up with peg images.

Location Method

The Location Method uses familiar locations to help you memorize important
information. Each location is a peg image that helps you form an association.

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The Location Method is a fantastic way to lock-in important information because of the
many locations you have at your disposal.

You may not believe it but you know a lot of locations already that you can use to make
the Story Method work for you. Here are just a few places that you may be able to use:

Rooms in home or a previous
home
Areas of local library
Rooms in friends or relatives
homes
Frequently visited local
businesses
Room in your church Workplace
Areas of the local park Favorites stores in the local mall
Areas in your school Areas in local fitness center
Businesses along the main
street
Friends home in your
neighborhood
States in your region of the
country
Areas inside and around your
car

Lets take a couple of examples from the list to demonstrate how to you can come up
with easy-to-remember peg images.

Location: Areas inside and around your car
Glove compartment Dashboard
Drivers seat Hood of car
Front passengers seat Trunk space
Back seat Top of car
Bottom of car Ash tray
Cup holder Storage compartment

Using you car you have automatically come up with at least twelve peg images that you
can easily remember. Just think of all the places you could use if you had a mini-van!

If youre not convinced how easy this is lets take another example. Lets try to come up
with peg images from the areas of your local park.


Location: Areas of local park
Bathrooms Swing set
Volleyball court Monkey bars
Basketball court Picnic tables
Barbeque pit Parking lot
Softball field Pavilion

Of course the areas of a park will vary depending on the design of your local park and
the areas that you can easily remember.

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The trick with using the Location Method is to pick a defined route in your mind that
passes by or enters into the locations that are using as peg images. This is important
because it will prevent you from leaving a location out of the list.

O.K., lets look a great example of using the Location Method. We will use the rooms of
a home for our peg image list and lets assume that we are trying to memorize multiple
parts of a computer and a couple of peripherals.

The following are the computer parts and peripherals that we need to memorize and
recall:

Compact Disc Mouse
Floppy disk Monitor
Hard drive Laser printer
Keyboard Serial port
Hand scanner Video circuit card

The route you should take through the house depends on your house.

This is the route we are going to take through my house. Ill first walk up to the house
and stand in the yard for a moment. Then Ill knock on the front door and after which
well enter in and pass by the study on my left and the dining room on my right. Then
well enter the living room and walk straight into my bedroom. From my bedroom Ill
go into my bathroom. Ill leave the bathroom and step into my closet. Ill then leave
my closet and my bedroom and go to the kitchen. Lastly, Ill walk through the kitchen
and then open the door and step into the garage.

Now lets put it all together using associations.

Computer Parts and Peripherals

Front Yard

Video Circuit Card
Association: II walk up to
the front yard and see a
giant video circuit card with
a big smiling face on it
greeting me with a high
five!

Front Door

Floppy Disk
Association: Then I walk
up to the front door and to
get in I have to put in my
red floppy disk into the disk
drive that is embedded in
the door.
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Computer Parts and Peripherals

Study

Hard Drive
Association: Once I am
in the house I look to my
left and see a large hard
disk drive spinning around
making screaming sounds.
I go over to the disk drive
and stop it by holding on to
the spinning disk.


Dining Room
Keyboard
Association: I then look
back around and see my
significant other typing on
the keyboard naked. She
is just typing away without
a care in the world.

Living Room

Laser Printer
Association: I then enter
into the living room and
there is a laser light show
going on. The laser lights
are coming out of the laser
printer.

Bedroom

Monitor
Association: I step over
the laser printer and enter
into my bedroom. There in
my room is the world
largest computer monitor
and it is showing the
Lawrence Welk show.


Bathroom

Mouse
Association: As I step by
the monitor I go into my
bathroom and there is a
giant mouse brushing his
teeth. He smiles and
waves at me.

Closet

Scanner
Association: I then enter
my closet and see big flash
of red light then I hear a
sound as though I am
being scanned. I open my
eyes back up and there is
a massive scanner
scanning me.

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Computer Parts and Peripherals

Kitchen

Serial Port
Association: I run out of
the closet and walk to the
kitchen. There I find a
giant box of Life Cereal.
Yummy, I get a bowl and
eat it before I move on to
the garage.


Garage

Compact Disc
Association: As I walk
into the garage there is a
monster CD with red eyes
looking at me. He starts
spinning and laughing at
me like Vincent Price.

Now that you have read the associations, close your eyes and walk through the house
again. Can you see the giant mouse brushing his teeth or the laser light show in the
living room?

Notice that I made the associations using some form of action whether it was brushing
teeth, a laser light show, or an evil CD with red eyes laughing at me. Action brings the
images and associations to life and will help you lock-in that image in long-term
memory.

When you use your own home in your imagination it becomes even more powerful.
Again, when you use the Location Method, think of locations that are familiar to you.




The Body Parts Method

The Body Parts method is the same as the other methods except that you are using
your own body parts as peg images. By now your own body parts should be pretty easy
to remember. If not, just look down!

The different parts of my body that I usually use for peg images are my foot, leg,
bottom, belly, chest, shoulders, back, arm, hand and head.

Lets assume in this example that I am taking a Greek mythology class and I need to
memorize several of the important Greek gods. These are the Greek gods that need to
be memorized.



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Greek Gods
Hades God of the underworld Aphrodite Goddess of love and
beauty
Hermes Zeuss son and messenger Hera Zeuss wife and sister
Apollo God of truth and light Artemis Lady of wild things
Poseidon God of the sea Athena Goddess of the city
Ares God of war Zeus Ruler of the Gods

Making associations for the Greek gods is a bit more difficult than the examples that we
have looked at thus far. The names of the Greek gods are quirky and unique. When
working with difficult words like the names of the Greek gods, you should try to make
associations that rhyme.

Even associations that are somewhat weak can be made strong by reviewing them
repetitiously in your mind over a period of time. Eventually, even the weak associations
can be recalled instantly.


Greek Gods

Foot

Ladies
Association: Imagine
ladies kissing your feet.
The word ladies rhyme with
Hades. Also you feet are
the lowest extremity on
your body and can be
associated with Hades or
Hell.


Leg

Knees
Association: Look down
at your legs and imagine
your knees knocking wildly
together. The word knees
rhymes with Hermes. Also
Hermes used his legs to be
a messenger.


Bottom

Hollow Bottom
Association: Imagine
having a hollow behind.
The word hollow rhymes
with Apollo. Also Apollo
was known for having a
great body and a good-
looking behind.
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Greek Gods

Stomach

Ocean
Association: Imagine you
just drank a bunch of water
and you can hear it
sloshing around in your
stomach. Poseidon was
the god of water.

Chest

Breastplate
Association: Imagine
your chest having a
breastplate on it clothed for
war. Ares was the god of
war. You can also think of
the hair-es on your chest.

Back

Mighty
Association: Imagine
tightening your muscles
and making a bodybuilding
pose. You look mighty.
Think of Mighty
Aphrodite.

Arm

Farrah Fawcett
Association: Imagine
having Farrah Fawcett
hanging on your muscular
arm. Farrah rhymes with
Hera.

Hand

Puff the Magic Dragon
Association: Remember
the song, Puff the Magic
Dragon. Imagine using
your hand to lead a song
by waving it back and forth.
A phrase in the song says
that Puff, frolicked in the
Autumn Mist. Autumn
Mist rhymes with Artemus.
She was also lady of wild
things such as dragons.


Head

Athena
Association: Athena
sprang from Zeuss head.
She didnt have a mother.
Imagine Athena coming out
of your head.
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Greek Gods

Shoulder

Goose
Association: Imagine a
goose biting your shoulder.
Zeus rhymes with goose.

This Greek god example was a bit tougher. You need to be creative and use
associations that are familiar to you. The song, Puff the Magic Dragon was one of my
favorites as a boy so its easy for me to sing the words. You may want to use
something else.

In one way or another I was able to make an association for each Greek god. Stronger
associations that are easy to remember are better than vague associations, however,
after reviewing the associations several times the names of the Greek gods will be
automatic.

The Face Parts Method

The Face Method of memorization is very similar to the Body Parts Method of
memorization in that is uses parts of your own body to provide peg images for making
memory associations. The parts of my face that I use are the following:

1. Forehead 2. Cheek
3. Ear 4. Mouth
5. Eyes 6. Chin
7. Nose 8. Hair
9. Eyebrows 10. Tongue
11. Teeth 12. Nostrils

It is virtually impossible to forget your peg images using the Face Parts Method because
each peg image is sitting right on your face!

I want to bring these memory and recall techniques to life for you be giving you realistic
examples of how you can use them in your studies and daily life. So lets put the Face
Parts Method to work by applying it to a real-life example.

Lets suppose that I am studying business writing in school. The instructor teaches the
Nine Principles of Good Business Writing and expects each of use to know these nine
principles cold. The following are the Nine Principles of Good Business Writing that
weve been asked to memorize:

1. State your objective
2. Know your audience
3. Stay on topic
4. Put your conclusion first and your evidence second
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5. Use formatting techniques such as lists and subheads
6. Use simple sentences
7. Strengthen verbs
8. Speak in your own voice
9. Spell check

He states that every class period he is going to call on a student to stand up and give an
explanation of at least one of the Nine Principles of Good Business Writing.

All the students are frightened to death because of the instructors promise. Not me! I
know how to memorize and recall the nine principles instantly using the Face Parts
Method.

First, I need to put the nine principles into long-term memory. Lets do this through
association with the different parts of my face.


Nine Principles of Business Writing

Eyes

Bloodshot eye
Association: Imagine
there is an object in your
eye that you cant get
out. Your eye turn red
and bloodshot. Object
should remind of
objective or State you
objective.


Ear

Audio Speaker
Association: Imagine
that your ears are audio
speakers with music
blaring out of them. The
word audio is associated
with Know your
audience.

Hair

Top
Association: Imagine a
top spinning on the top
of your head. The top
should remind you of
topic. Or Stay on
Topic.
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Nine Principles of Business Writing

Eyebrows
GUILTY
Association: Imagine
the words Guilty sitting
on your left eyebrow and
a magnifying glass
burning a whole in your
head over the right
eyebrow. The word
guilty stands for
conclusion and the
magnifying glass stands
for facts. Reading form
left to right the imagery
means to state
conclusion first then
present the evidence or
facts.


Forehead

Doormat
Association: Imagine a
doormat glued onto your
forehead and then
imagine the doormat
being ripped off and how
much that would hurt.
Doormat rhymes with
format, which will help
you remember
Formatting techniques
such as lists and
bullets.


Cheek

Pimple
Association: Imagine a
big pimple on your
cheek. Pimple will
remind you of simple or
Simplify sentences.

Nose

Herbs
Association: Imagine
your nose smelling a
bunch of herbs. Herbs
should help you recall
the word verbs or
Strengthen your verbs.
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Nine Principles of Business Writing

Mouth

Speaking
Association: Imagine
your mouth speaking,
and the words speak,
speak, speak coming out
so that you can see
them. Speaking should
help you remember
Speak in your own
voice.

Chin


Check
Association: Imagine a
big checkmark on your
ch5n. The checkmark
stands for Check
spelling.

After you recite these associations to yourself at least five or six times, or even more
you will get to a point where you can touch your chin and youll remember, Check
spelling. Or when you think of the top of your head you will remember top, or Stay on
topic.

Cant Think of an Association?

You might have figured out by now that the toughest part of developing a Power
Memory using associations is being creative enough to come up with associations.

In the previous examples using the Body Parts and Face Parts Methods most of our
associations used rhyming words. Using rhyming words will help you develop an
association quickly and painlessly.

For instance, from the previous example in which we had to memorize the names of
Greek Gods we found that the names were unusual and not easily associatable with
common images. Instead of wracking our brain to force an association we found words
that rhymed with the word we were trying to memorize and could be associated with the
peg image.

For instance, instead of trying to find an image that could easily be associated with
Hera we took the word Farrah which rhymed with it then associated an image of
Farrah Fawcett with a muscular arm.

This technique can be used to memorize new vocabulary words that are difficult and
unusual. Have you ever tried to memorize the parts of your brain? Words like cerebral
cortex are difficult to pronounce let along memorize.

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The cerebral cortex is the part of the cerebrum that controls the high brain functions
such as sensory perception, learning and memory and individuality. So a good
association might be to imagine a skier wearing a ski suit made out of multi-colored
Gortex material (a breathable water repellant material). The word Gortex rhymes with
cortex and the multi-colored material can remind you a persons individuality.

Using rhymes can help you create associations fast and easy but dont rely on them
solely for all your associations. The best associations are two images that have a
natural fit but are joined by an illogical or an extreme action.

The Importance of Having Solid Peg Images

Now that we have learned several different ways to remember and recall most any type
of fact, figure or piece of information using powerful associations you can see the
importance of having peg images.

You should strive to memorize at least 15-20 unique peg image lists that can be
recalled instantly. You should be able to repeat the one-bun list or personal location list
like it was second nature. Once you have these lists memorized cold, you are halfway
to having a Power Memory.

Too Many Associations?

Some people ask, what if I memorize too many associations? Wont they start getting
mixed up in my mind? The answer is, probably not. If you review your associations for
a small amount of time each day, you eventually wont even need the images to
remember them.

For instance, if youve associated the image of a yelling baby with the name of one of
your friends children and youve been able to say his name several times to the point
that youve now memorized it, there is no need to continue to remember the
association. You can now forget the image or use it again in another association.

Be Selective

Try to be selective in what you choose to move to long-term memory. For temporary
things that you need to recall only today or tomorrow, dont attempt to put into long-term
memory.

Important information that you know you will need to use in the future should be put into
long-term memory. Things like names, important facts about people you meet, and
information that may show up on tests should all be put into long-term memory.

The human brain has an infinite capacity to store information. This means that our mind
will never fill up and will continually receive more and more information.

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The Letter Methods (Mnemonics)

Lets look at a couple of other powerful memory techniques that are time-tested and
work well for short lists. Two of these methods are the Acronym Method and the
Sentence Method.
The Acronym Method Youve probably used this method before and just didnt
know it. The Acronym Method takes the first letter of what you are trying to
memorize and puts them into a word.

The Sentence Method The Sentence Method is a cousin to the Acronym
Method. You take the first letter (or an important letter) of the word youre trying
to memorize and form a sentence out of it.

Each of these techniques uses letters to form familiar images such as a word or
sentence. Unlike the association techniques talked about earlier, the Letter Methods
use more rote memorization.

However, if you take the Acronym and Sentence Method to higher level you can
associate the final word or sentence with an image or series of images that will help you
recall the information.

The Acronym Method An Acronym is formed using the first letter of a word. We use
acronyms daily but just dont realize that they are acronyms. Some examples of
common acronyms are NBA, which stands for the National Basketball Association or
the word SCUBA, which is short for Self Contained Underwater Breathing Apparatus.

Lets practice putting some acronyms together. Assume you had to memorize some of
the following ideas in school:

Geology Types of fossils, 1) Actual Remains, 2) Petrified, 3) Imprint and 4) Molds or
casts. Take the first letters of each word and when put together they form APIM. Now
lets reorganize these letters and make a word, or at least something that can be
strongly related to a word. How about PAIM, which sounds almost like the word pain?

Religion The famous reformers, 1) John Wesley, 2) John Calvin, 3) Martin Luther, 4)
Ulrich Zwingli, 5) John Wycliffe. Take the first letters of each of the last names and put
them together to form, WCLZW. Not only does this not spell anything, it has no vowels
so it is impossible to form a sensible word. However, after we put a couple of vowels in
and reorganize the letters we come up with the word CoWLaWZ.

What does the word cowlawz stand for? Nothing! But if you imagine the reformers as a
herd of cows changing the laws of the Catholic Church it will remind you of
CoWLaWZ.

The Sentence Method Using the Sentence Method, a sentence is formed with the
first letters of each word that is being memorized. This is good for longer lists as
compared to the Acronym Method.
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Lets review some examples:

Anatomy Skeletal bones, 1) Vertebrae, 2) Humerus, 3) Radius, 4) Ulna, 5) Carpals, 6)
Femur, 7) Tibia, 8) Fibula and 9) Patella. Now we will try to make a sentence using the
words that start with the first letters of the names of each bone. Victor Hugged Rats
Under the Carport the First Time Fred Panicked.

History Names of dinosaurs, 1) Plesiosaurus, 2) Tyrannosaurus Rex, 3)
Brontosaurus, 4) Stegosaurus, 5) Velociraptor and 6) Pterandan. Paul Toured
Barcelona Singing Vibrant Praises.

The Sentence Method is particularly helpful when you have to memorize things in a
particular order. The Sentence Method is also much easier to develop somewhat
logical phrases as compared to the Acronym Method.

Both the Acronym and Sentence Methods can be easy to develop and simple to
remember, however, they arent as flexible as the association memory techniques.
They dont allow you to express images as well and humans think in images not words.

Sing-a-Long Method

We are going to talk about one more method for memorizing lists of important
information. It is the Sing-a-Long Method. This is by far the most fun of all the methods
we have talked about so far.

How many of you remember any jingles that you have heard on the television. Lets
test you by finishing off these phrases:

Plop, plop, fizz, fizz, _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _!
You deserve a break today, so get up an get away, _ _ _ _ _ _ _ _ _ _ _.
Purina cat chow, _ _ _ _ _ _ _ _ _ _ _ _.

Were you able to finish off the T.V. jingles? If you couldnt its probably because they
are a bit dated. Sorry for showing my age. However, the principle is still the same.
These short songs stick in your head and stay there for a long time. This is the same
principle that the Sing-a-Long Method uses.

The Sing-a-Long Method makes a song out of what you want to memorize. Pick a
popular tune that you like and insert your words into the song. At first it will seem a little
weird but after singing the tune a couple times youll be amazed at how well this method
works.

Here is the step-by-step method to using the Sing-a-Long Method of memorizing and
recalling important information.

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Step 1 Choose a song with which you are familiar. Make sure that you know the
melody and words really well. Folk songs are great for the Sing-a-Long Method
because most of us learned them when we were young and still have them fresh in our
minds.

Step 2 Write down the words of the song you chose with triple spaces between each
line. This will allow you to put your new words below the original words. Start a new
line for full line of the song.

Step 3 Write down the notes or information that you want to memorize as bullet points
on a separate sheet of paper. Pull out the important key words that you want in the
song and abbreviate your notes as much as possible.

Step 4 Now take each line of notes and fit it into each line of the original song. Its
great if the new words rhyme but it is not essential. Whats more important is that the
number of syllables on a line somewhat matches the number of syllables of the new
line. Put small filler words in to make it sound smoother.

Step 5 Sing the new song and make any adjustments you need.

The Sing-a-Long Method is easy to do and is so powerful. How hard is it to learn words
to a new song? Not very hardespecially if the tune is familiar. Lets review an
example by putting the following words to the song Jingle Bells, a song most everyone
knows.

First lets review the words to the song so that you can establish the tune in your mind.

Dashing through the snow, in a one horse open sleigh, oer the fields we go,
laughing all the way, ha ha ha, bells on bobtail ring, making spirits bright, oh
what fun it is to ride and sing a sleighing song tonight. Jingle bells, jingle
bells, jingle all the way, oh what fun it is to ride on a one horse open sleigh,
jingle bells, jingle bells, jingle all the way, oh what fun, it is to ride on a one
horse open sleigh.

Now we are ready to put words to the new song. Lets suppose I was taking a
marketing class and our assignment was to memorize the 10 Keys to Effective
Advertising. The 10 keys are as follows:

1. Understand you audience, address its needs
2. Set objectives
3. Communicate with the creative people
4. Keep it simple
5. Grab the audiences attention
6. Provoke an emotional response from the audience
7. Substance, not puffery
8. Be truthful
9. Identify yourself
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Now that we have a picked a tune and we know what we want to memorize lets overlay
new words on to the Jingle Bells melody.

Dashing through the snow, in a one horse open sleigh, oer the fields we go,
Understand your audience, then address it needs, set objectives straight,

laughing all the way, ha ha ha, bells on bobtail ring, making spirits bright,
communicate with creativity, ha ha ha, lets keep it simple now, and grab the
audience,

oh what fun it is to ride and sing a sleighing song tonight. Oh, Jingle bells, jingle bells,
Provoke an emotional response with the-eee audience, Oh, Sub-stance, sub-
stance,

jingle all the way, oh what fun it is to ride on a one horse open sleigh,
sub-stance, substance not puffery, and always be truthful.

jingle bells, jingle bells, jingle all the way, oh what fun, it is to ride on a one horse open
Identify, identify, identify yourself, these are the 10 keys to effective advertising.

sleigh.

By now you are probably saying to yourself that this is too much work to do to just
memorize a list of information. But in reality, it is not difficult to put new words to a
song.

Here are some hints. First, dont worry too much about making words rhyme. As along
as the words semi-fit into your song, its O.K. Second, you can put a few small filler
words in to make it sound better and fit smoother with the melody. Third, the better you
know the words and melody to the original song the easier it is make what youre trying
to memorize fit with the original song.

A further suggestion to make the Song Method even more powerful is once youve
created the new song, record it multiple times on a cassette recorder and play it back to
yourself while you are in your car. Youll be astonished at the results and how easy and
fun it is to use the Song Method to memorize important information.

Lets take another example and use the song, For Hes a Jolly Good Fellow. Here are
the words to the song:

For hes a jolly good fellow, for hes a jolly good fellow, for hes a jolly good
fellow that nobody can deny. That nobody can deny, that nobody can deny.
For hes a jolly good fellow, for hes a jolly good fellow, for hes a jolly good
fellow, that nobody can deny.

T h e St u d e n t Po w e r Me mo r y Sy s t e m



Copyright 2001 David Frey www.MakeTheGrade.com Page 34
We wont go home until morning, we wont go home until morning, we wont
go home until its morning, till daylight doth appear. Till daylight doth appear,
till daylight doth appear. We wont go home until morning, we wont go home
until morning, we wont go until morning, till daylight doth appear.

Lets assume now that we are still in the same marketing class and we are studying
about the effectiveness of newsletters. The instructor tells the class to read an article
titled, Making Newsletters that Sing and that there will be a quiz on it the next day at
the beginning of the class.

So you decide to read and summarize the article in a catchy song so that you can
remember the important points for the quiz. After reading the article you have
determine that the following points need to be put to memory for tomorrows quiz:

The marketing newsletter is an effective tool
It allows you to gain an emotional response from your customer without being there
You need to set the objectives of the newsletter first
Make the objectives limited so that it provides focus and substance
Ensure that your newsletter is appealing to the eye
Consider using color, art, photographs and lots of white space to make it easier to
read
Determine what the readers needs are by asking for their feedback and suggestions
By meeting your readers needs you will gain credibility, which will strengthen its
appeal
People are very business so keep it short, simple and to the point
Be consistent. If you say youre going to send it bi-weekly then send it bi-weekly
Make sure you match the newsletter to its medium whether it be the net or printed mail
Finally, make sure that you proofread the newsletter and clean it of any mistakes

Now lets take all these points and put them to familiar music. Most everyone knows the
song, For Hes a Jolly Good Fellow so lets use that song.

It goes something like this

For hes a jolly good fellow, for hes a jolly good fellow, for hes a jolly good fellow that
The marketing newsletter, is an effective tool, the marketing newsletter, can

nobody can deny.
change the heart of a mule.

That nobody can deny, that nobody can deny.
T h e St u d e n t Po w e r Me mo r y Sy s t e m



Copyright 2001 David Frey www.MakeTheGrade.com Page 35
But you must set objectives, they should be limited.

For hes a jolly good fellow, for hes a jolly good fellow,
Make sure its appealing, use color, art and white space,

for hes a jolly good fellow, that nobody can deny.
photographs are clever, and make it easy to read.

We wont go home until morning, we wont go home until morning,
What are the readers needs, ask them for input please,

we wont go home until morning, till daylight doth appear. Till daylight doth appear,
gain credibility, and it will be read by many. Keep it short and simple,

till daylight doth appear. We wont go home until morning,
and send it out regularly. Adapt it to the net,

we wont go home until morning, we wont go until morning,
printed mail may be best, proof it before it goes out,

till daylight doth appear.
or your customers will scream and shout.

Sing it a few times to get the hang of it. After singing it about six or seven times close
your eyes are start to sing parts of it by memory. Cheat a little bit if you have to but try
to sing as much with your eyes closed as you can.

Scripting this whole song took me only ten minutes. Is it worth ten minutes of your time
to put important information to memory that you know you will be on a test? Yes!

Eventually this song will become the same as any song that you sing off the radio.
Youll know it by heart and you will be the first one done with your quiz and have the
highest scoreguaranteed!

Like the association methods that we have learned, the key to the Sing-a-Long Method
of memorization is having a list of Peg Songs that we can access whenever we need
to memorize something.

Here is a list of ten peg songs that you can refer to often. Use this list as a starter list.
Add to this list with songs of your own with which you are familiar.

Twinkle, twinkle little star B-I-N-G-O
This old man Old McDonald had a farm
Three blind mice Shell be coming around the
mountain
Row, row, row your boat My Bonnie lies over the ocean
You are my sunshine Im a little tea pot
T h e St u d e n t Po w e r Me mo r y Sy s t e m



Copyright 2001 David Frey www.MakeTheGrade.com Page 36

Nursery rhymes, Christmas songs and folk songs are great to use for the Sing-a-Long
Method. If you have trouble remembering the songs and their words go to
www.kididdles.com/ that has a goldmine of over 250 songs with words that you can
use as Peg Songs.

This technique is so powerful that I suggest you make a Peg Song Sheet by typing all
the songs up on a computer and printing out the sheet and have it plasticized at the
copy center. Put three holes in it and put it in your binder as a memorization cheat
sheet.

Number Code Method - Memorizing Numbers

Its great to be able to memorize items, objects, ideas and words but how about
numbers? We are surrounded by numbers all the time and are required to remember
numbers frequently.

Think about it, social security number, license plate, addresses, phone numbers, dates,
prices, zip codes etc. But how do we apply the five Laws of Memory to memorize and
recall numbers? Without a system, numbers of difficult to memorize because our mind
thinks in pictures, not numbers.

Its easier to remember a dog eating a big orange carrot than it is to memorize a string
of numbers like $32, 554 or (713) 332-6149. But what if you could associate a number
with a picture and use many of the same techniques that we have learned already to
remember numbers.

Lets assign each number 0-9 a letter that is a consonant. Then when we need to
remember a number we can throw a couple of vowels in with the consonants and re-
organize them to form a word. This word can be used to form an association with
whatever other image we want.

For instance, lets assume that we wanted to memorize the population of the United
States, which is 281 million. Now substitute the numbers 2, 8, and 1 for N, F and T.
Well put a couple of vowels in and make a word that spells, NaFTa.

NAFTA may stand for the North American Free Trade Agreement but in this example is
represents the population of the United States. Imagine an image of every one in North
America abandoning the country to go to Canada and Mexico all at once.

So why did I choose N, F and T to represent the numbers 2,8 and 1? I assigned each
number 0-9 a letter. This is an old memorization trick that works great. Once you
memorize the nine letters you will have a system for memorizing any combination of
numbers for life!

Here are the number / letter combinations:

T h e St u d e n t Po w e r Me mo r y Sy s t e m



Copyright 2001 David Frey www.MakeTheGrade.com Page 37
Number Letter Memory Aid
1 t or d tand d have single downstrokes
2 n n has two downstrokes
3 m m has three downstrokes
4 r Looks like a reverse 4
5 h Five fingers on your hand
6 j Looks like the number 6
7 l or k l Looks like a upside down 7 and K is two 7s upside
down
8 b Capital B looks like an 8
9 g g looks like 9
0 z or s Zero begins with the letter z

Before we go on I need to share some rules that go along with this method of
memorizing and recalling numbers.

Rule 1 Vowels are always ignored the letters c, q, f, v, w, x, y are not ignored also
Rule 2 Use nouns instead of verbs or adjectives when creating words
Rule 3 Double letters only count as one letter
Rule 4 When making a word, use only phonetics

Lets practice with number system using the letter substitutions and the rules that we
just stated. I will give some examples of important numbers and their translations.

Number Significance Translation Associations
1
138
million
Number of men in
U.S.
TMB
ToMB Imagine that all the men
had died and were buried in the U.S.
in one monster size tomb.

2
143
million
Number of
women in U.S.
TRM
TeRM All the women in the U.S.
served in congress for one term.
3 May 13
th
Doctors appt. TM
Imagine May 13
th
is a Tuesday
morning so TM could remind you of
Tuesday Morning.

4 3413.0
BTUs per
kilowatt-hour of
power
MRTM
MR. TiMe Imagine the clock on the
city hall building in the movie, Back
to the Future that got electrocuted
by lightning was named Mr. Time.

5

299,792,4
58 mtrs /
sec.
Speed of light
NGGLGNR
HB
NaG, GLue, GuN, ReHaB Imagine
an old lady nag, chewing out her
husband while he is putting glue on
a big gun, sticking it into his mouth
and walking into the Betty Ford
rehab center.
T h e St u d e n t Po w e r Me mo r y Sy s t e m



Copyright 2001 David Frey www.MakeTheGrade.com Page 38
Number Significance Translation Associations

6
385,000
km
Distance of moon
from earth
MBHSSS
MoB, HuSSy, SoS Imagine a large
mob that brings a dirty hussy before
Jesus while writes the word S-O-S in
the sand.

7 561-9983
Girlfriends phone
number
HJTGGBM
5, JeT, GiGi, BuM Imagine five
jets in a nose dive landing directly
on two people, a shapely girl named
GiGi and an old bum.

8
5537
Maple St.
Friends address HHML
H, H, MuLe Imagine slapping a
mules behind with your hand twice,
as hard as you can, to get it to walk
to your friends house.

9 11.8%
Percent of U.S.
population below
poverty level
TTBS
TuT, Boss Imagine your boss
walking into your office and he has
King Tuts big gold head on his
shoulders.

10 $40,816
Average U.S.
household
income
RSBTJ
RoSe, BaT, Joe Imagine a big
rose springing out the end of a
wooden bat and the bat has the
name Joe branded on the side in
huge letters.

These are ten examples of how you can use the Number Code Method to associate
pictures to numbers that allows you to memorize and recall strings of numbers. Lets
review some of the examples above.

In example # 3 I used the first letters of Tuesday and Morning to represent the
appointment. When you have just two letters that represent one number some times its
easier to use the letters to memorize the number instead of turning them into an image.

Look at example # 4 in which I used a title MR. to represent two numbers. This is
acceptable as long as you remember that the title term is used as part of the
memorization code.

Example # 5 was perhaps the hardest number for me to code because it was so long.
But look what I did; I broke the number down into smaller bites. Instead of finding a
single word for NGGLGNRHB (which is impossible) I broke it down into manageable
strings, NG GL - GN RHB. The next step was to code the letters to a word (image)
and put the image together using the Laws of Memory.
T h e St u d e n t Po w e r Me mo r y Sy s t e m



Copyright 2001 David Frey www.MakeTheGrade.com Page 39

Refer to example # 7. I used the number 5 to start the memorization code. This
doesnt follow the Number Code Method rules. However, I represented the number 5
by using five jets which reminds me that the number starts out with the number 5.

In example # 8 I didnt even use the letters H, H to form a word. As in example # 7, this
also departs from the general rule of the Number Code Method but some times its
easier for me to use a hand image doing actions to represent the number 5 rather than
find some a noun word that contains the letter H. In this example I imagined slapping
the mule twice with my hand meaning that the number starts out with two 5s.

Read examples # 9 and # 10. These examples used good nouns as images to
memorize, however, one could be confused as to the order of the images. When
reviewing the images you have selected that represent numbers, always include in what
order they go. For instance, when reviewing example # 10 in my mind and will always
say to myself that the rose comes before the bat and the bat comes before the name
Joe.

Now that you have memorized the code you can literally memorize any number in the
world. If you stay to this system, you will be able to use it forever! Unless some brilliant
mathematician invents another number between 0 and 9, you can always use this
system.

Rote Memorization Using Repetition

In spite of all these awesome methods for building a Power Memory the most widely
used method for memorizing information is the old, traditional rote memorization, which
follows the Law of Repetition.

The dictionarys definition for the term rote memorization is, A memorizing process
using routine or repetition, often without full attention or comprehension. Rote
memorization is repeating information again and again until it gets pushed into our long-
term memory.

This method is absolutely appropriate in many situations and shouldnt be discounted.
For example, everyone should memorize the multiplication tables because it is
something that you will refer to your entire life and needs to be retrieved very quickly
from your memory.

I remember while learning electronics in the military that we had to memorize Ohms
Law, which goes something like this:

R = E / I
I = E / R
E = I x R
(R=resistance, E=voltage and I=amperage or current)

T h e St u d e n t Po w e r Me mo r y Sy s t e m



Copyright 2001 David Frey www.MakeTheGrade.com Page 40
What is the equation for the
theory of relativity?
What is the equation for the
theory of relativity?
E=MC
2
QUESTION: ANSWER:
Front Side Back Side
Name the original thirteen
colonies?
Name the original thirteen
colonies?
QUESTION: ANSWER:
Front Side Back Side
8. Delaware
9. Maryland
10. Virginia
11. North Carolina
12. South Carolina
13. Georgia
1. New Hampshire
2. Massachusetts
3. Rhode Island
4. Connecticut
5. New York
6. New Jersey
7. Pennsylvania
Source:
Physics and
You Pg. 56
Source:
American
History
Pg. 121
What is the equation for the
theory of relativity?
What is the equation for the
theory of relativity?
E=MC
2
QUESTION: ANSWER:
Front Side Back Side
Name the original thirteen
colonies?
Name the original thirteen
colonies?
QUESTION: ANSWER:
Front Side Back Side
8. Delaware
9. Maryland
10. Virginia
11. North Carolina
12. South Carolina
13. Georgia
1. New Hampshire
2. Massachusetts
3. Rhode Island
4. Connecticut
5. New York
6. New Jersey
7. Pennsylvania
What is the equation for the
theory of relativity?
What is the equation for the
theory of relativity?
E=MC
2
QUESTION: ANSWER:
Front Side Back Side
Name the original thirteen
colonies?
Name the original thirteen
colonies?
QUESTION: ANSWER:
Front Side Back Side
8. Delaware
9. Maryland
10. Virginia
11. North Carolina
12. South Carolina
13. Georgia
1. New Hampshire
2. Massachusetts
3. Rhode Island
4. Connecticut
5. New York
6. New Jersey
7. Pennsylvania
Source:
Physics and
You Pg. 56
Source:
American
History
Pg. 121

This was pounded into our minds through repetition and because of that I will probably
always remember Ohms Law by heart.

If you are studying by yourself the best way to memorize using rote memorization is
using flash cards. Flash cards are usually 3 x 5 cards with a question; term or formula
is written on one side and the answer written on the other side. The figure below is an
example of two different flash cards.

Notice in the upper right hand corner the source of the information is noted.

When reading your chapter or reviewing your notes, rewrite them as flashcards. During
the day take every opportunity to can to review your flashcards and memorize the
information. Bus rides, standing in lines, waiting for class to start, during lunch etc. are
all great times to use your flashcards to review and memorize information.

I would also consider using electronic flashcards. You can download several shareware
flashcard programs. These programs are relatively inexpensive and can be super exam
prep tools. Some flashcard programs will allow you to develop multiple choice,
true/false and traditional term / definition questions. They are fun to use and are super
powerful! Try using flashcards for doing rote memorization on your next test.

When doing rote memorization you need to understand that less is more. Studies have
shown that we will forget more, on the average, during the first hour after leaning than
during the next 24 hours; and we will forget more, on the average, during the first day
than we will during the next thirty days.

T h e St u d e n t Po w e r Me mo r y Sy s t e m



Copyright 2001 David Frey www.MakeTheGrade.com Page 41
To avoid this we should forget cramming or trying to memorize everything at once.
Reviewing periodically is more effective. We usually remember the first and last things
of what we read or what people say and the rest is lost before in a short time period.
Repetitions should be strung out over as long a time as possible.

Become a Power Memory Student

We have reviewed multiple techniques for storing important information so that it can be
recalled instantly. We talked about the different methods for moving important
information from our short-term memory to our long-term memory. We also gave
examples how to apply these different methods.

What now?

Reading how to have a Power Memory and actually having one are completely different
things. The only way to become good at improving your memory is to practice, practice
and practice it.

The biggest complaint I hear from Power Memory students is that it takes too much time
to create associations and that they usually just give up and go back to their old rote
memory habits.

I remember the first time my older brother took me skiing. I fell down the whole morning
and after it was all done I told myself that I would never pay for a lousy high-priced ski
ticket ever again. I had a terrible time. All I did was fall down and get wet and cold only
to get back up and do the same thing over again.

The two things I was missing were a little bit of proper instruction and tutoring and lots
of practice trying out what I learned.

A couple of years later and after many bumps and bruises I won a first-place trophy in a
skiing competition I entered in Europe. It took time, perseverance and a lot of patience.
But it paid off. Skiing is now my favorite sport and I enjoy it immensely.

The same principle holds true for becoming a Power Memory Student. You must learn
the secrets of memorization and recall and practice them over and over.

There is nothing like sitting down to take a test and start answering all the questions
100% right, twice as fast as the other students in class.

I remember using several of these techniques with a buddy of mine to prepare for an
organizational behavior class in college. We had a forty-minute drive to get to school so
we car-pooled together. During our drive we would turn out notes into funny stories that
we would review together. It was a lot of fun coming up with goofy images and
associations that made no sense except to us.

T h e St u d e n t Po w e r Me mo r y Sy s t e m



Copyright 2001 David Frey www.MakeTheGrade.com Page 42
Both he and I happen to sit next to each other in the class. We both finished the test
within forty-five minutes of the three-hour test. We walked up and handed our paper
into our professor and walked out. All the students gasped when we handed our papers
in so fast and the professor thought we cheated because we both got As on the test!

Thats the power of being a Power Memory Student!

Anybody can be a Power Memory Student. All you need to do is learn the secret
formulas and techniques contained in this book and put them into practice. It worked for
me, a high school student who graduated by the skin of his teeth and went on to scoring
exceptionally high grades in one of the most prestigious undergraduate and graduate
accounting programs in the nation.

If I can do it, you can do it too! So start today! If you have made it this far you already
know the Power Memory System. Now go out there and put it to use!

Best of Luck (Luck = Preparation + Opportunity)



David Frey


P.S. Thanks again for downloading the Student Power Memory System. If you apply
the principles and techniques you have learned in this course you will be able to store
large amounts of information and recall any part of it at will. Practice each technique
and it will soon become second nature. You will immediately start to blow through
quizzes, exams and tests with ease and achieve scores you never thought possible.

P.P.S. For more great student success tips check out this next page.
T h e St u d e n t Po w e r Me mo r y Sy s t e m



Copyright 2001 David Frey www.MakeTheGrade.com Page 43




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