Mid Term Mkt501 Vu-New

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FALL SEMESTER 2007

MARKETING MANAGEMENT (MKT501)
ASSIGNMENT NO. 2 (Quiz)
Total Marks: 10
Highlight the correct option from given choices.
1. Company’s or brand’s reliability, competitive prices, quality and
reliability, and an effective sales force are required to deal with
_______________market.
• Consumer
• Business
• Global
• Governmental
2. A small retailer lies under the _______________ environment.

• Task
• Broad
• Weak
• Competitive
3. Core Competency:
• provides potential access to a wide variety of markets
• increases perceived customer benefits
• both of the given options
• none of the given options
4. The JEO Films’ investment in film “Khuda Ke Liye” is an example of:

• Product concept
• Production concept
• Marketing concept
• All of the given options
5. The phrase “marketing decisions must be carefully monitored as a

whole” is concerned with _______________ part of the broad
environment.
• Monitoring
• Flexibility
• Research & Development
• None of the given options
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6. When the customer asks a specific product from the retailer, it can be
an impact of _______________.
• Demand Pull Strategy
• Cost Pull Strategy
• Demand Push Strategy
• Product Line Strategy
7. Which one of the followings is not a part of the Marketing Plan?

• Executive summary
• Implementation
• Salutation
• Appendix
8. A position, in which a company is in a strong but not foremost position,

that is satisfied to live at this level and enjoys its market shares, is
called _______________.
• Market leader
• Market follower
• Market challenger
• Market nicher
9. When a company upgrade its brand with more signs and appearance
under the same price for capturing more target costumers, is best
under the:
• Cost leadership strategy
• Differentiation strategy
• Promotional strategy
• Scenario planning
10. Warranty and installations are the parts of:

• Specialty Goods
• Core product
• Tangible Product
• Augmented Product
1. A fundamental part of the distribution function is to get the product:

a. To the right place at the right time
b. Launched into new markets
c. To intermediaries
d. To market to avoid channel conflict
2. Which of the following is most likely to stimulate customer loyalty?
a. Coupons
b. Sweepstakes
c. Frequent-user incentives
d. Samples
3. In many instances the most appropriate way to cope with a negative

event that
may lead to negative public relations is to:
a. Discourage news coverage of the event
b. Deny that the event occurred
c. Facilitate news coverage
d. Hire a public relations firm
4. Relationships among channel members, i.e. producers, wholesalers
and
retailers, are usually:
a. Short-term commitments
b. Long-term commitments
c. Expensive resource commitments
d. Only minor commitments
5. Personal selling tries to achieve three general goals: finding
prospects,
convincing prospects to buy and __________.
a. Being aware of competitors' sales activities
b. Depending on one-sale customers
c. Avoiding repeat sales
d. Keeping customers satisfied
6. It is important to actively listen the other party to:
a. Select, refine and craft an agreement
b. Explore their underlying needs
c. Set your tone
d. All of the given options
7. Slow feedback, high costs, and difficulty in measuring effects on
sales are
disadvantages of which promotion mix ingredient?
a. Advertising
b. Public relations
c. Sales management
d. Sales promotion
8. What source of information is usually effective for moving
consumers to the
evaluation stage of the product adoption process?
a. Salespersons
b. Mass communication
c. Personal sources
d. Consumer advocates
9. A person, group, or organization that has a meaning it intends and
attempts to
share with a receiver or an audience is a:
a. Medium of transmission
b. Source
c. Relay channel
d. Decoder
10. The limitations in using publicity-based public relations tools stem
primarily from
the fact that:

a. Publicity is never properly managed by media personnel.
b. Media personnel consider only unfavorable messages as
newsworthy.
c. It is time-consuming and costly to convince media personnel that the
information is newsworthy.
d. Media personnel control the content and the timing of the
communication.
According to Maslow, the religious affiliations are part of _____________

needs.
a. Physiological
b. Belonging
c. Status
d. Being
2. Which product is MOST likely be purchased through routine decision
making?
a. Car
b. Shirt
c. Soft drink
d. Television set
3. The major factors used to divide markets into consumer markets or
organizational
markets are the:
a. Buyer characteristics and size of purchases
b. Product prices and buyer characteristics
c. Buyer characteristics and the purposes for which they buy
products
d. Buyer characteristics and product characteristics
4. The three major categories of influences that are believed to
influence the consumer
buying decision process are personal, psychological, and:
a. Social
b. Demographic
c. Situational
d. Cultural
Shortly after purchasing a product, the post-purchase evaluation may
result in cognitive
dissonance. Cognitive dissonance is best defined as:
a. The congruence between external and internal searches for product
information
b. Satisfaction with the purchase
c. The establishment of criteria for comparing products
d. Doubts that occur because the buyer questions whether the
decision to purchase
the product was right
6. You would expect to find Hush Puppies, Marks & Spencer and Chen
One in an area
known as the __________ in a city.

a. Central business district
b. Prime pitch
c. Retail zone
d. Central trading area.
7. A customer approaches the store's manager and says that he has
seen a blender on display
he wishes to buy. The manager asks him to fill out an order form and
someone from
customer service would be happy to bring him a blender. The customer
is shopping in a:
a. Superstore
b. Catalogue showroom
c. Warehouse club
d. Discount store
8. Direct marketing and automatic vending are examples of:
a. Off-premise retailing
b. Non-store retailing
c. Off-price retailing
d. Direct retailing
9. By using a wholesaler, a company can have a distinct advantage
because the specialized
services performed by the wholesaler allow the firm to:
a. Focus on developing and manufacturing products that match
consumers' needs
and wants
b. Focus on increasing production capacity and efficiency
c. Reduce manufacturing costs to retailers and provide quality
merchandise to
consumers
d. All of the given options
10. Which type of wholesaler not only provides transportation and
delivers products to
retailers, but also provides the service of placing products on retailers’
shelves?
a. Truck wholesaler
b. Cash-and-carry wholesaler
c. Rack jobber
d. Drop shipper
Assignment No.2 (Quiz)) (

Solutions
Semester Spring, 2007
Marketing Management (MKT 501)
1. The market consists of all the organization that acquire goods and services used in
the production of other products or services that are sold, rented, or supplied to
other is called _______.
a) Consumer market
b) Business market
c) Niche market
d) Global market
2. The relationship is built with a customer over a long period of time and for
a long time is called ____
a) Customer experience management

b) Consumer life time value
c) Customer life time value
d) Consumer experience management
3. The firm that allow the wants and needs of customers and potential customers to drive all
the firm’s strategic decision is known as _________
a) Marketing oriented firm

b) Customer oriented firm
c) Consumer oriented firm
d) All of above
4. _______________a form of marketing that puts particular emphasis on building a longer-

term, more intimate bond between an organization and its individual customers.
a) Integrated marketing
b) Relationship marketing
c) Global marketing
d) Consumer marketing
5. __________ is the part of the product in the form of additional consumer services and
benefits built around the core product and actual product
a) Consumer product or service

b) Tangible product or service
c) Augmented product or service
d) All of above
6. The ____________includes the immediate actors involved in producing, distributing, and
promoting the offering.
a) Task environment
b) Broad environment
c) Marketing environment
d) Customer environment
7. ____________ is the set of marketing tools that the firm uses to pursue its
marketing objectives in the target market.
a) Consumer mix
b) Product mix
c) Customer mix
d) Marketing mix
8. The ___________ concept holds that the organization’s task is to determine the
needs, wants, and interests of target markets and to deliver the desired
satisfactions more effectively and efficiently than competitors in a way that
preserves or enhances the consumer’s and the society’s well-being.
a) Integrated marketing
b) Relationship marketing
c) Societal marketing
d) Global marketing
9. The production of different varieties of the same product, or different products at the
same level of processing, within a single firm. This may, but need not; take place in
subsidiaries in different countries is known as __________
a) Innovation Strategies
b) Horizontal integration
c) Vertical integration
d) Market dominance strategies
10. __________ is a strategic planning method that some organization uses to make flexible
long-term plans.
a) Scenario Planning
b) Market planning
c) Customer planning
d) Consumer planning
Assignment No. 4 (Quiz)) (

1. In the ABSENCE of __________, pricing remains a flexible and convenient way
to adjust the marketing mix.
A) Experience-curve effects
B) Strong price competition
C) Weak price competition
D) Government price control
2. Which one of the following statements by a company chairman best reflects the
marketing concept?
A) We have organized our business to make certain that we satisfy customer

needs.
B) We believe that the marketing department must organize to sell what we
produce.
C) We try to produce only high quality, technically efficient products.
D) We try to encourage company growth.
3. The two components of a marketing strategy are _______.

A) Marketing objectives and promotion
B) Marketing mix and marketing objectives
C) Target market and marketing mix
D) Target markets and promotions
4. The marketing concept is a philosophy that states that an organization should try
to satisfy customers' needs and at the same time ______.
A) Increase market share.

B) Increase sales.
C) Achieve the organization’s goals.
D) Always produce high
5. When a company adjusts price levels so that it can increase sales volume to
levels that match the organization’s expenses, it is said to employ a _____pricing
objective.
A) Market share
B) Cash flow
C) Return on investment
D) Survival
6. If Planters is concerned that acquiring a taste for its new product, honey-roasted
macadamia nuts, takes time, it should use __________ packaging.
A) Family
B) Multiple
C) Tamper-resistant
D) Unlabeled
7. A carton of orange juice has no brand name on the package, only the name of the
product 'orange juice'. This is an example of
A) A manufacturer's brand.
B) An own label brand
C) A no-frills brand
D) A generic brand.
8. One distinguishing factor between a brand name and a brand mark is that a brand
name is _______
A) Creates customer loyalty.

B) Consists of words.
C) Identifies only one item in the product mix.
D) Implies an organization's name.
9. A firm may decide that all packages are to be similar or include one major
element of the design. This approach to promote an overall company image is
called ______
A) Family extension.
B) Family packaging.
C) Overall packaging.
D) Package extension.
10. The _____ stage of the product life cycle generates most sales revenue for the
firm.
A) Introduction
B) Growth
C) Maturity
D) Decline
Assignment No. 6
Marks: 10
Solution
1. The basic role of promotion is _____.
(A) Information
(B) Manipulation
(C) Communication
(D) Interpretation
2. If the aim of the promotion to introduce a new consumer product is to achieve

high awareness levels, the firm will most likely make heavy use of _______ in the
promotional mix.
(A) Advertising
(B) Sales promotion
(C) Personal selling
(D) Publicity
3. A consumer contest is an example of _____.
(A) Personal selling

(B) Sales promotion
(C) Advertising
(D) Indirect selling
4. A television advertisement showing the safety features of the Volvo 240 DL

would be best classified as which of the following?
(A) Product advertising

B) Pioneer advertising
C) Defensive advertising
D) Societal marketing
5. Brands that are promoted through comparative advertising are MOST likely to be
_____.
(A) Market leaders

(B) Brands that are attempting to compete with market leaders
(C) Primarily services rather than tangible goods
(D) Attempting to compete on a non-price basis
6. Advertising appropriations are largest for which type of product?
(A) Industrial products

(B) Convenience goods
(C) High-priced products
(D) Specialty goods
7. If Wrigley sets its pricing objective as attaining 38 percent of the chewing gum
market, what else would be needed to make this a true pricing objective?
(A) A statement of demand elasticity

(B) An identification of cost structure
(C) A breakeven analysis
(D) Identification of a time period for accomplishment
8. If a product has an inelastic demand and the manufacturer raises its price, _____
(A) Total revenue will increase

(B) Quantity demanded will increase
(C) The demand schedule will shift
(D) The demand will become more inelastic
9. When marginal cost is equal to marginal revenue, the firm should _____.
(A) Produce more to increase profits

(B) Produce less to decrease total costs
(C) Stop producing additional units to maximize profits
(D) Provide discounts to encourage purchases
10 Which one of the following pricing policies may result in losing money on the
product?
(A) Price leader

(B) Psychological discounting
(C) Penetration pricing
(D) Special-event pricing
Assignment No. 7 (Quiz)


Solution
Solution
1. Personal selling tries to achieve three general goals: finding prospects, convincing
prospects to buy, and ___________.
(A) Monitoring new products being developed

(B) Being aware of competitors' sales activities
(C) Avoiding repeat sales.
(D) Keeping customers satisfied
2. Mr. Kafeel, a sales person from Xerox, develops a list of potential customers and
evaluates them on the basis of their ability, willingness, and authority to
purchase copy machines. This process is called __________.
(A) Customer search

(B) Sales preparation
(C) Approaching the customer
(D) Prospecting
3. Imran tells his wife, Saima, that his last sales call of the day at McDonald was a
disaster. He explains that he never really figured out what the purchasing agent was
looking for. Saima, a sales trainer for another firm, hands Imran a book on
__________.
(A) Improving listening skills

(B) Overcoming objections
(C) Product demonstrations
(D) Closing the sales encounter
4. Musharaf, a trained engineer, is a salesperson for a chemical manufacturer. He

provides current customers with advice about a product's characteristics and
applications. He is a _______.
(A) Missionary salesperson

(B) Trade salesperson
(C) Inside order taker
(D) Technical salesperson
5. A sales representative for Coca-Cola travels to various shops and restaurants to

determine how much bottles the customer needs for the coming period. The sales
representative would be classified as which one of the following types of sales
(A) Order getter

(B) Inside order taker
(C) Field order taker
(D) Trade salesperson
6. A ___________ audit is used to assess a company's image among the

organization’s publics or to evaluate the effect of a specific program.
(A) Communications
(B) Social
(C) Environmental
(D) Public Relations
(E) Publicity
7. In many instances the MOST appropriate way to cope with a negative event that
may lead to negative publicity is to __________.
(A) Discourage news coverage of the event

(B) Deny that the event occurred
(C) Facilitate news coverage
(D) Hire a public relations firm
8. A marketer uses pioneer advertising to __________.
(A) Promote established brands

(B) Compare brand names
(C) Promote a product in the introductory stage of the life cycle
(D) Introduce a competitive version of the product
9. Which of the following is the most important consideration when choosing an

event to sponsor?
(A) Consistency in the association between the event and the company's
product
(B) The length of the event
(C) When the event occurs
(D) The specific name of the event
10. __________ is a broad set of communication activities used to create and

maintain favorable relations between the organization and its publics.
(A) Advertising
(B) A press strategy
(C) Public relations
(D) Publicity
1) The _________ is the central instrument for directing and coordinating the
marketing effort
a. Marketing plan
b. Strategic marketing plan
c. Tactical marketing plan
d. Mission statement
2) _____ refers to how well the product or service is brought to the customer.
a. Service differentiation
b. Design
c. Delivery
d. Performance quality
3) Some products that require the use of other products are called _____
products.
a. Coordinated
b. Complementary
c. Required
d. Captive
4) An SBU refers to _________.
a. Strategic bidirectional unit
b. Strategic business unit
c. Statistical business unit
d. Strategic bipartisan union
5) SWOT analysis refers to an analysis of a company's _________.
a. Strategic units; workers; opportunities; technology
b. Strengths; weaknesses; opportunities; threats
c. Strengths; weaknesses; opportunities; technology
d. Systems; weaknesses; operations; threats
6) The holistic marketing framework is designed to address which three key
management questions?
a. Segmentation; targeting; positioning
b. Value exploration; value creation; value delivery
c. Customer; cost; competition
d. Participation; stability; freedom
7) _____ refers to how well the product or service is brought to the customer.
a. Service differentiation
b. Design
c. Delivery
d. Performance quality
8) Some products that require the use of other products are called _____
products.
a. Coordinated
b. Complementary
c. Required
d. Captive
9) The _____ identifies the product or brand.
a. Container
b. Label
c. Advertisement
d. Warranty
10) A(n) _____ product exceeds customer expectations.
a. Strategic
b. Superior
c. Augmented
d. Anticipated
1. _________ comprises of the whole group of benefits the company promises to

deliver.
a. Marketing promise
b. Creative offering
c. Value proposition
d. Competitive advantage
2. The 20-80 rule tells marketers about_______________.
a. The top 80 percent of customers generate 20 percent of the company's

profits
b. The top 20 percent of customers generate 80 percent of the company's
profits
c. The bottom 20 percent of customers generate 80 percent of the company's profits
d. 20-80 percent of profits are generated by 20-80 percent of the customers
3. Process to carefully manage detailed information about individual customers and

all "touch points" to enhance customer loyalty is ___________.
a. Customer relationship management

b. Data mining
c. Prospecting
d. Customer Information management
4. Customer churn is called __________.
a. Customer loyalty
b. Customer defection
c. Customer relationship
d. Customer mix
5. An organized collection of comprehensive information about individual customers

or prospects is called ________________.
a. Customer database
b. Marketing database
c. Business database
d. Data mine
6. One problem that can hinder a firm from using CRM effectively is _________.
a. The assumptions behind CRM may not always be true
b. Building customer databases can be expensive
c. Getting everyone in the company to be customer oriented

d. All of the above
7. An organization that aims to highlight high quality will offer customers more than
__________ enforced by the courts.
a. Performance levels
b. Quality levels
c. Implied warranties
d. Prices
8. The inability of the selling company to match up its offering to the needs of
customer causes the primary reason for new product _____________.
a. Diversification
b. Failure
c. Success
d. Development
9. Products that are inventions are known as ______________.

a. New category entry
b. An addition to product line
c. New-to-the-world products
d. A product improvement
10. A growth direction through the increase in market share for present product
markets denotes which of the following?
a. Market penetration
b. Marketing mix
c. Market development
d. Product development
1) Which of the following is a part of the media that is specially
designed to
reach a very large or the whole population of a country?
a) Mass media
b) Print media
c) Electronic media
d) Internet
2) Which of the following is NOT the purpose of mass media?
a) Advocacy
b) Journalism
c) Broadcasting
d) Entertainment
3) Which type of media has an advantage of “mass coverage” for
promotions?
a) Newspaper
b) Radio
c) Television
d) Outdoor advertising
4) Which of the following is NOT used for commercial advertising?
a) Wall paintings
b) Billboards
c) Bus stop benches
d) Word of mouth
5) For what purpose advertising slogans are used?
a) Drawing attention
b) Marketing communication
c) Sales promotion
d) Publicity
6) In which type of commercial, information is conveyed through
television?
a) Broadcasting
b) Information
c) Telecasting
d) Billboard
7) Which of the following is a NOT type of sales?
a) Direct sales
b) Aggressive sales
c) Consultative sales
d) Complex sales
8) Who is much more knowledgeable about their product or service
than the
prospect?
a) Sales person
b) Manager
c) Customer
d) Whole seller
9) Which of the following is NOT the tactics of negotiation?
a) Presenting demands
b) Setting pre-conditions
c) Declining to speak first
d) Presenting product
10) What is the other term used for negotiation?
a) Loss-win
b) Win-win
c) Win-loss
d) Loss-loss
11) How marketing manager can develop strategies for each product
using
information from sales force management system?
a) Using communication mix variables
b) Using marketing mix variables
c) Using product mix variables
d) Using promotion mix variables
12) How an increased productivity create competitive advantage?
a) It reduces cost
b) It increases retailers
c) It increases competitors
d) It reduces growth
13) What is an outcome of communication and co-operation between

sales
personnel?
a) More productivity
b) Successful selling
c) More market growth
d) Successful team selling
14) Identify the type of promotion in which companies use celebrities
for
promotion.
a) Personal selling
b) Sales promotion
c) Publicity
d) Public relation
15) Companies are using public relation to support the sales:
a) In short run only
b) In long run only
c) In short and long run
d) None of the given options
16) Which of the following is the combination of institutions through
which a
seller markets products to the user?
a) Retailer
b) Wholesaler
c) Distribution channel
d) Logistics organization
17) Which of the following is readymade business transferred from one
place to
other?
a) Whole selling
b) Retailing
c) Franchising
d) Direct selling
18) What will be the length of distribution channel for perishable
goods?
a) Short
b) Long
c) Medium
d) None of the given options
19) What is the intention of vertical marketing for retailers and
wholesalers?
a) Reduce cost
b) Reduce channels
c) Reduce control
d) Increase control
20)A vertical marketing system in which independent firms at different
levels of
production and distribution join together through contracts to obtain
more
Economies or sales impact than they could achieve alone is referred

as:
a) Corporate VMS
b) Conventional VMS
c) Administered VMS
d) Contractual VMS
THIS SEMSTER QUIZ 1+2
1. Which of the following markets involve decisions such as: what

country to
enter in, how to enter, how to adopt their product and services, and
how to
price?
a. Consumer markets
b. Business markets
c. Global markets
d. Government markets
2. Pictures and specification of product are added in which of the
following part
of the marketing plan?
a. Financial summary
b. Executive summary
c. Situation analysis
d. Appendix
3. Which of the following is known as a set of marketing tools used by
the firm to
pursue its marketing objectives in the target market?
a. Marketing mix
b. Promotion mix
c. Product mix
d. Offering mix
4. Needs become _________, when they are directed towards a specific
object
a. Actual needs
b. Wants
c. Satisfactions
d. Demands
5. Market –oriented firms focus on:
a. Customers
b. Distributors
c. Retailers
d. Wholesalers
6. Which of the following is a supportive service?
a. Packaging
b. Labeling
c. Promotion
d. Delivery
7. Which of the following BEST describes the consumer’s preference for

products
that are widely available to them?
a. Production concept
b. Marketing concept
c. Selling concept
d. Product concept
8. When a company designs the product with little or no input from
customer,
the company is practicing:
a. Production concept
b. Product concept
c. Selling concept
d. Marketing concept
9. All are the example of unsought goods EXCEPT:
a. Insurance policy
b. Course books
c. Encyclopedia
d. Funeral plots
10. Retailers are considered under the _____________________
environment.
a. Broad
b. Weak
c. Task
d. Competitive
11. Which of the following is a controllable factor for marketers?
a. Economy
b. Technology
c. Competition
d. Corporate culture
12. Which of the following is included in task environment?
a. Economy
b. Technology
c. Media
d. Promotion
13. The decisions regarding bundling of a product are related to:
a. Product
b. Price
c. Distribution
d. Promotion
14. Decisions regarding covering area of a product are included in
which of the
following marketing strategy of a market plan?
a. Product
b. Pricing
c. Promotion
d. Place
15. Which of the following is NOT a component of a marketing plan?
a. Environmental analysis
b. Marketing advantages
c. Executive summary
d. Implementation
16. Which of the following is NOT a type of vertical integration?
a. Backward vertical integration
b. Forward vertical integration
c. Balanced vertical integration
d. Unbalanced vertical integration
17. Financial summary of a marketing plan includes all EXCEPT:
a. Assumptions
b. Breakeven analysis
c. Month-by-month agenda
d. Pro-forma income statement
18. In which of the following marketing strategy companies develop
the brand
name, brand image and product portfolio analysis?
a. Product
b. Pricing
c. Promotion
d. Distribution
19. Which of the following is usually the target of a market challenger?
a. Market follower
b. Market leader
c. Market nicher
d. Market segment
20. Which of the following market dominance strategy involves less
risk of
competitive attacks?
a. Leaders
b. Challengers
c. Followers
d. Nichers
1) In the _____, the firm faces a trade-off between high market share
and high
current profit.
a. Growth stage
b. Decline stage
c. Maturity stage
d. Introduction stage
2) In which stage of the product life cycle does a product reach its peak
sales?
a. Decline
b. Maturity
c. Introduction
d. Growth
3) Idea-reducing stage of new product development process is called
as:
a. Idea generation
b. Idea screening
c. Product concept
d. Concept development
4) Which of the following is NOT an external source of idea generation?
a. Customers
b. Suppliers
c. Competitors
d. Top management
5) A firm is developing a new product and has placed the
advertisement of the
product. The firm is at which stage of the new product development
process?
a. Business Analysis
b. Beta testing
c. Concept development
d. Commercialization
6) Which of the following is used to test the customer preference about
the new
product design?
a. Business Analysis
b. Beta testing
c. Conjoint analysis
d. Concept testing
7) At which of the following stage of consumer adoption process the
consumer
decides whether to use the product or not?
a. Awareness
b. Interest
c. Trial
d. Evaluation
8) Which of the following is NOT part of consumer adoption process?
a. Interest
b. Evaluation
c. Trail
d. Convenience
9) The purchase of which of the following items is least likely to be
affected by
demographic factors?
a. Sugar
b. Computer
c. Fast food
d. Low fat cheese
10) Identify the type of packaging for ice creams.
a. Primary packaging
b. Secondary packaging
c. Transport packaging
d. Decorative packaging
11) For ------------ product marketers should view packaging as a major

strategic tool?
a. Industrial
b. Consumer convenience
c. Consumer shopping
d. Specialty
12) Which of the following is a strategy of using existing brand name to
launch new
products in other categories?
a. Co- branding
b. Line extension
c. Brand extension
d. Multibranding
13) Which of the following are products and services bought by final
consumers for
personal consumption?
a. Consumer products
b. Material and parts
c. Industrial products
d. Capital items
14) Insurance service would BEST be described as which kind of a
product?
a. Convenience
b. Unsought
c. Specialty
d. Durable
15) –––––––––– a name, term, sign, symbol, design, or a combination of
these, that
identifies that maker or seller of a product or service?
a. Product
b. Brand
c. Co-brand
d. Label
16) Company specifically creates a brand to counter a competitive
threat it is known
as:
a. Individual branding
b. Fighting brand
c. Family branding
d. Co-branding
17) The label on a soft drink can read "cool and refreshing." For what
reason are
these words used?
a. To promote the product
b. To provide information
c. To encourage multiple purchases
d. To satisfy legal requirements
18) Which of the following has a quick response towards a new
product?
a. Early adopters
b. Early majority
c. Late majority
d. Opinion leaders
19) Identify the products that the customer usually buys frequently and
with a
minimum of comparison and buying effort.
a. Convenience
b. Specialty
c. Household
d. Augmented
20) This stage in the PLC that is characterized by rapid market
acceptance,
increasing sales, and rising profits is known as:
a. Introduction
b. Maturity
c. Growth
d. Decline
Which of the following strategies requires premium pricing?

► Target market strategy
► Market segmentation strategy

► Differentiation strategy
► Cost leadership strategy
---- 2 ( ----
Which of the following is NOT a part of a broad environment?
► Economy
► Corporate culture
► Technology
► Demographics
---- 3 ( ----
Products that are usually purchased due to adversity and high promotional back up rather
than desire are called:
► Sought goods
► Unique goods
► Unsought goods
► Preferred goods
---- 4 ( ----
Identify the concept that is most aggressively practiced for unsought products.
► Marketing concept
► Production concept
► Product concept
► Selling concept
---- 5 ( ----
Which of the following is NOT a technique of measuring customer satisfaction and
monitoring customer’s complaint?
► Customer complaints database
► Web and telephone information hotlines
► Exit interviews
► Business analysis
---- 6 ( ----
Which of the following is a charasteristic of market oriented firms?
► Product driven
► Competitor focus
► Customer focus
► Product focus
---- 7 ( ----
Willingness and ability to buy the product leads towards which of the following?
► Demand
► Need
► Want
► Market
---- 8 ( ----
Customer cost will be considered as which of the following Ps of marketing mix?
► Product
► Price
► Place
► Promotion
---- 9 ( ----
A company wants to maximize market share, assuming that market is price sensitive.
What pricing strategy you would suggest for the company to achieve this objective?
► Cost- oriented pricing
► Skimming pricing
► Premium pricing
► Penetration pricing
---- 10 ( ----
Mr. Ahmed wants to introduce a new product with the goal of quickly gaining mass-
market share. As a consultant, you would recommend which of the following strategy?
► Cost-orientated pricing
► Psychological pricing
► Market-penetration
► Market-skimming
---- 11 ( ----
Market-penetration pricing will likely to be used most in selling which of the following
items?
► Specialty
► Convenience
► Unsought
► Pharmaceuticals
---- 12 ( ----
Which of the following is NOT an objective of penetration pricing?
► Long term profit maximization
► Short term profit maximization
► Increasing sales volume
► Increasing market share
---- 13 ( ----
A seller wants payment from buyer within 10 days of sales (whereas customer can made
payment within 30 days) and offers 4% discount if payment is made within 10 days. What
type of cash discount will be suitable?
► 4/10 net 30
► 10/4 net 30
► 10/30 net 4
► 4/30 net 10
---- 14 ( ----
A book shop has arranged a book fair and offered 20% discount on all types of books.
What will be the purpose of offering the discount?
► Reward the customers
► Move- out- of- date stock
► Encourage the salespeople
► To increase short term sales
---- 15 ( ----
BATA offered 10% discount on the sale of shoes at the end of winter season. What can be
the purpose of giving such discount?
► Reward the customers
► Move- out- of- date stock
► Encourage the salespeople
► To increase short term sales
---- 16 ( ----
Some times companies reduce price for bulk purchases. To which of the following would
this statement hold TRUE?
► Seasonal discounts
► Trade discounts
► Quantity discounts
► Cash discounts
---- 17 ( ----
Which of the following is NOT an objective of discounts?
► Reward valuable customers
► Reward competitors
► Move out-of-date stock
► Increase short-term sales
---- 18 ( ----
A pricing method which is designed to encourage purchases that are based on the
emotional rather than rational reasons?
► Cost-oriented pricing
► Psychological pricing
► Skimming pricing
► Penetration pricing
---- 19 ( ----
Which of the following marketing mix element generates revenue?
► Promotion
► Price
► Place
► Product
---- 20 ( ----
Which of the following price is very close to the maximum that customers are happily
and readily willing to pay?
► Premium
► Cooperative
► Effective
► Efficient
---- 21 ( ----
Which of following is an example of corporate brand?
► Rafhan foods
► Knorr
► National foods
► Mercedes
---- 22 ( ----
When a company introduces additional items in a given product category under the same
brand name, such as new flavors, forms, colors, ingredients, or package sizes it is called
as:
► Line extension
► Brand extension
► Multibrands
► Co-branding
---- 23 ( ----
Which of the following is a group of products that are closely related because they
function in a similar manner?
► Convenience product
► Private brand
► Line extension
► Product line
---- 24 ( ----
Which of the following is NOT a use of secondary packaging?
► It is recyclable and environmentally safe
► It facilitates transportation, storage, and handling for middlemen
► It can not be reused for purposes other than its initial use
► It can be used as a promotional tool
---- 25 ( ----
Which of the following brands is created specifically to counter a competitive threat?
► Premium brand
► Economy brand
► Fighting brand
► Corporate brand
---- 26 ( ----
Which of the following is NOT one of the stages that customers go through in the process
of adopting a new product?
► Desire
► Awareness
► Evaluation
► Interest
---- 27 ( ----
Which of the following commercialization decision involve decisions regarding launch of
product in single or multiple locality?
► How to launch the product?
► Where to launch the product?
► When to launch the product?
► Why to launch the product?
---- 28 ( ----
Which come(s) under the category of new product?
► New product lines

► Product improvements
► Cost reductions
► All of the given options
---- 29 ( ----
During which stage of new product development the firm considers profitability?
► Idea generation
► Beta-testing
► Business analysis
► Product development
---- 30 ( ----
An elaborated version of the idea expressed in the meaningful consumer terms, describes
which of the following?
► Product screening
► Product test
► Product concept
► Product idea
---- 31 ( ----
Identify the stage of product life cycle in which sales are at peak.
► Introduction
► Growth
► Maturity
► Decline
---- 32 ( ----
Luxury products, such as Rolex watches, are also known as:
► Shopping product
► Convenience product
► Emergency product
► Specialty product
---- 33 ( ----
Life insurance is an example of which of the following goods?
► Convenience
► Expected
► Shopping
► Unsought
---- 34 ( ----
Which of the following goods are purchased by customer after comparisons of competing
goods in competing stores on basis of price, quality, style and colors?
► Specialty goods
► Shopping goods
► Impulse goods
► Convenience goods
---- 35 ( ----
Which of the following attacks the vulnerable part of a competitor?
► Market leader
► Market challenger
► Market nicher
► Market follower
---- 36 ( ----
Which of the following is NOT a type of innovation strategy?
► Pioneers
► Challengers
► Close followers
► Late followers
---- 37 ( ----
Critical path analysis is a part of which of the following?
► Implementation stage
► Marketing strategies
► Executive summary
► Financial summary
---- 38 ( ----
Results from the research that have already been conducted are displayed in which of the
following part of marketing plan?
► Marketing strategies
► Executive summary
► Appendix
► Financial summary
---- 39 ( ----
The marketing plan is one of the most important outputs of:
► Business plan
► Marketing process
► Production process
► Selling plan
---- 40 ( ----
Which of the following is an actor of task environment?
► Economy
► Media
► Promotion
► Technology
Question No: 1 ( Marks: 1 ) - Please choose oneWhich one of the following strategies
emphasizes on brand image?
► Cost leadership strategy► Market dominance strategy► Differentiation strategy►

Market segmentation strategy
Question No: 2 ( Marks: 1 ) - Please choose oneOrder processing decisions are related to
which of the following?
► Product► Price► Distribution► Promotion
Question No: 3 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a part of a
broad environment?
► Economy► Corporate culture► Technology► Demographics
Question No: 4 ( Marks: 1 ) - Please choose oneThe phenomenon, when a customer

dislikes a product and talks against the product, is termed as:
► Propaganda► Unfavorable environment► Bad mouth► Bad impression
Question No: 5 ( Marks: 1 ) - Please choose oneIn which one of the following orientations
companies often design the products with little or no input from customers?
► Market-oriented► Product-oriented► Sales-oriented► Production-oriented
Question No: 6 ( Marks: 1 ) - Please choose oneIdentify which one is an ancillary service.
► Delivery► Promotion► Labeling► Packaging
Question No: 7 ( Marks: 1 ) - Please choose oneWhich of the following firms emphasizes
on product’s benefits to the customers rather product attributes?
► Product oriented► Market oriented► Sales oriented► Production oriented
Question No: 8 ( Marks: 1 ) - Please choose oneWhich of the following is NOT an

ancillary service?
► Warranty► Installation► Delivery► Labeling
Question No: 9 ( Marks: 1 ) - Please choose oneWhich of the following is a charasteristic

of market oriented firms?
► Product driven► Competitor focus► Customer focus► Product focus
Question No: 10 ( Marks: 1 ) - Please choose oneCustomer’s viewpoint on a firm’s

products and services can be improved through:
► Experiential world of customers► Experiential innovation► Customer interface►

Building experiential platform
Question No: 11 ( Marks: 1 ) - Please choose oneCustomer cost will be considered as

which of the following Ps of marketing mix?
► Product► Price► Place► Promotion
Question No: 12 ( Marks: 1 ) - Please choose oneThe Cargo business covers which of the
following decisions under the marketing mix strategy?
► Product► Price► Placement► Promotional
Question No: 13 ( Marks: 1 ) - Please choose oneWhich of the following 4Ps of

marketing mix involves in decisions regarding channels coverage, assortments, locations,
inventories or transports?
► Product► Price► Place► Promotion
Question No: 14 ( Marks: 1 ) - Please choose oneCompanies that are involved in selling
mass consumer goods and services are found in which of the following markets?
► Business markets► Consumer markets► Global markets► Government markets
Question No: 15 ( Marks: 1 ) - Please choose oneWhich of the following is considered as

dead end of distribution?
► Promotion► Warehousing► Wholesaling► Retailing
Question No: 16 ( Marks: 1 ) - Please choose oneA pricing method which is designed to
encourage purchases that are based on the emotional rather than rational reasons?
► Cost-oriented pricing► Psychological pricing► Skimming pricing► Penetration

pricing
Question No: 17 ( Marks: 1 ) - Please choose oneWhich of the following sets floor for the
price that company can charge for its product?
► Demand► Premium► Promotion► Cost
Question No: 18 ( Marks: 1 ) - Please choose oneCommission is the price of which of the
following?
► Wholesaler► Retailer► Salesperson► Executive
Question No: 19 ( Marks: 1 ) - Please choose oneWhich of the following is the price the
company receives after accounting for discounts, allowances, promotions, and other
incentives?
► Premium► Cooperative► Effective► Efficient
Question No: 20 ( Marks: 1 ) - Please choose oneNumerical monetary value of a product

is the best description of which of the following?
► Promotion► Place► Price► Cost
Question No: 21 ( Marks: 1 ) - Please choose oneWhich of the following price is very
close to the maximum that customers are happily and readily willing to pay?
► Premium► Cooperative► Effective► Efficient
Question No: 22 ( Marks: 1 ) - Please choose oneWhich of the following is said to be the
price of an executive?
► Wage► Salary► Cost► Premium
Question No: 23 ( Marks: 1 ) - Please choose oneWhich of the following is a brand

created and owned by a larg retailer of a product after purchasing in large quantity from
manufacturer?
► Co-brand► Private brand► Manufacturer's brand► Licensed brand
Question No: 24 ( Marks: 1 ) - Please choose oneWhich of the following involves the use
of a successful brand name to launch new or modified products in a new category?
► Private brand► Brand extension► Product line► Brand equity
Question No: 25 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a use of
secondary packaging?
► It is recyclable and environmentally safe► It facilitates transportation, storage, and

handling for middlemen► It can not be reused for purposes other than its initial use► It
can be used as a promotional tool
Question No: 26 ( Marks: 1 ) - Please choose oneWhich of the following is the packaging
objective, in which small products are grouped together in one package for the reasons of
efficiency?
► Information transmission► Agglomeration► Physical protection► Theft reducing
Question No: 27 ( Marks: 1 ) - Please choose oneEspecially for which type of products
the marketers should view packaging as a major strategic tool?
► Convenience products► Consumer shopping products► Industrial products►

Specialty products
Question No: 28 ( Marks: 1 ) - Please choose oneWhich of the following is NOT one of
the stages that customers go through in the process of adopting a new product?
► Desire► Awareness► Evaluation► Interest
Question No: 29 ( Marks: 1 ) - Please choose oneSuppose a company is dealing in

seasonal product and is currently engaged in the new product development after passing
through all stages of this process the company is at commercialization stage. Which of the
following commercialization decision is most critical for the company?
► Why to launch the product?► How to launch the product?► Where to launch the
product?► When to launch the product?
Question No: 30 ( Marks: 1 ) - Please choose oneWhich come(s) under the category of
new product?
► New product lines► Product improvements► Cost reductions► All of the given
options
Question No: 31 ( Marks: 1 ) - Please choose oneWhich of the following step involves
determining the Compatibility of product idea with company objectives, needs, and
resources on a general level?
► Business analysis► Idea generation► Idea screening► Product development
Question No: 32 ( Marks: 1 ) - Please choose oneWhich of the followings are considered
defensive in nature?
► Maturity and growth stage► Maturity and decline stage► Introduction and maturity
stage► Introduction and growth stage
Question No: 33 ( Marks: 1 ) - Please choose oneWhich of the following stage of product
life cycle is most expensive?
► Introduction► Growth► Maturity► Decline
Question No: 34 ( Marks: 1 ) - Please choose oneThe high cost, low sales volume and
losses are likely to occur at the:
► Decline stage► Introduction stage► Maturity stage► Growth stage
Question No: 35 ( Marks: 1 ) - Please choose oneWhich of the following is NOT included
in product decisions?
► Warehousing► Packaging► Styling► Brand name
Question No: 36 ( Marks: 1 ) - Please choose oneWhich of the following is TRUE about a
product?
► Every tangible thing the customer receives in an exchange► The idea that the
customer receives in an exchange► The service that is rendered to a customer► The
physical object the customer receives in an exchange
Question No: 37 ( Marks: 1 ) - Please choose oneLife insurance is an example of which of

the following goods?
► Convenience► Expected► Shopping► Unsought
Question No: 38 ( Marks: 1 ) - Please choose oneAny tangible thing that can be offered to
a market for attention, acquisition, use, or consumption that might satisfy a want or need
is called:
► Service► Product► Demand► Idea
Question No: 39 ( Marks: 1 ) - Please choose oneA market leader firm can expand the
total market through:
► Decreasing distribution of the product► Introducing the new usage of the product►
Eliminating some features of product► Increasing cost
Question No: 40 ( Marks: 1 ) - Please choose oneWhich of the following part of a

marketing plan defines the plan’s financial and marketing goals in terms of sales volume,
market share and profit?
► Marketing strategy► Action programs► Issue analysis► Objectives
MKT501 - Marketing Management QUIZ 5 WITH

SOLUTION
Monday, June 8, 2009
Which of the following is also known as problem child?
Select correct option:
Dogs
Questions marks
Cash cows
Stars
Advertising slogans are often proved to be the most effective means of _____________ to
one or more aspects of a product or products.
Drawing attention
Marketing communication
Publicity
Sales promotion
Which stage in the PLC normally last longer and poses strong challenges to the marketing
managers?
Introduction
Growth
Maturity
Decline
Which of the following is usually the target of a market challenger?

Market nicher
Market leader
Market follower
Market segment
Which of the following gives the exact position of a company’s product with respect to
market?
Market analysis
Consumer analysis
Macro analysis
Micro analysis
Which of the following is NOT a media of advertising?

Direct selling
Newspaper
Radio
Television
While considering the place for a product which of the following is important for
customer.
Communication
Convenience
cost
Which of the following is NOT an external source of idea generation?

Top management
Competitors
Suppliers
Customers
When any customer does not fully likes the product or talks in favor of the product, it is
known as:
Bad – mouth
Word of mouth
Bad impression
Unfavorable products
Which of the following is NOT a part of marketing communication mix?

Telemarketing
Public relations
Sales promotion
Advertising
Which of the following are called value maximizes?

Sellers
Customers
Marketers
Manufacturers
Which of the following explains the description of the product?

Brand
Container
Labeling
Packaging
A company is charging different prices to the customers based on the location. It is

known as:
First degree discrimination
Second degree discrimination
Third degree discrimination
Forth degree discrimination
Charging more for a soft drink in a vending machine than in a supermarket is known as:
Cost-oriented pricing
Price differentiation
Penetration pricing
Price discrimination
Which of the following stage in the PLC is characterized by rapid market acceptance,
increasing sales, and increasing profits?
Introduction
Growth
Maturity
Decline
The consumer products and services with unique characteristics or brand identification
for which a significant group of buyers is willing to make a special purchase effort are
called:
Industrial products
Specialty products
Unsought products
Shopping products
Retailers are considered under which of the following environment?

Broad
Weak
Task
Competitive
Which of the following is the task of selecting an overall company strategy for long-run
survival and growth?
Mid-term planning
Short-term planning
Annual market planning
Strategic market planning
The purchase of which of the following items is least likely to be affected by

demographic factors?
Car
Furniture
Computer
Sugar
In BCG matrix, products with low market share and low market growth are referred to as:
Dogs
Question marks
Cash cows
Stars
Which of the following is NOT a function performed by a public relations department?

Public regulations
Public affairs
Lobbying
Product publicity
Which of the following is TRUE statement?

Selling and marketing are interchangeable
Marketing is a narrow concept

Selling is a part of marketing
Marketing is a part of selling
Manufacturers of shampoos often send out free samples of their products with the
magazines. This illustrate the use of which of the following element of promotional mix?
Personal selling
Sales promotion
Direct mail
Advertising
The loyalty marketing focuses on establishing long term relationship between:

Company and retailer
Retailer and customer
Retailer and consumer
Company and customer
The price of an executive is:

Premium
Cost
Salary
Wage
Advertising is used by which of the following?

Business firms
Nonprofit organizations
Professionals
All of the given options
Pictures and specification of product are added in which of the following part of the
marketing plan?
Financial summary
Executive summary
Situation analysis
Appendix
Which of the following is Not a component of a marketing plan?

Marketing advantages
Environmental analysis
Executive summary
Marketing implementation
Which of the following is a type of price discrimination in which price varies according
to quantity sold?
Forth degree price discrimination
Third degree price discrimination
Second degree price discrimination
First degree price discrimination
Which of the following type of price discrimination can be seen in any market where
excess capacity needs to be eliminated?
Career in sales may offers:

Opportunity for advancement
High earnings
Personal satisfaction
Which of the following marketing channel will be best for selling High Tec products?
Retailer
Mail order
Selling direct
Wholesaler
Which of the following emphasizes on profit margins rather than revenue?

Market leader
Market challenger
Market nicher
Market follower
A secondary-use package can best be defined as which of the following?

Can be used as a promotional tool
Can be reused for purposes other than its initial use
Facilitates transportation, storage, and handling for middlemen
Is recyclable and environmentally safe
In BCG matrix, products with high market share and high market growth are referred to
as:
Dogs
Question marks
Cash cows
Stars
Billboards are example of which of the following advertising media?

Television
Radio
Newspaper
Outdoor
Which of the following statement is TRUE about publicity?

Publicity is a tool of direct selling
Publicity is a tool of public relations
Publicity is a tool of sales promotion
Publicity is a tool of advertising
Which of the following is NOT included in product decisions?

Styling
Brand name
Warehousing
Packaging
What is an outcome of communication and co-operation between sales personnel?

Successful selling
Successful team selling
More market growth
More productivity
All are the performance measure for tracking the productivity of sales person EXCEPT:
Margin by product category
Revenue per territory
Margin and revenue per product
Revenue per sales person
Which of the following is NOT an example of variable cost?

Rent of factory
Raw material
Power
Transport
In the _____, the firm faces a trade-off between high market share and high current profit.
Introduction stage
Growth stage
Maturity stage
Decline stage
For which of the following price wars are good in the short run?
Retailers
Competitors
Customers
Companies
Which of the following can be used to improve the customer’s viewpoint about firm’s
products and services?
Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform
Why companies are moving towards marketing public relations?

To support production, promotion and image
To promote and support product promotion
To support corporate image and product
To support product promotion and selling
Cash cows are SBU's that typically generate:

Large amounts of cash
A lot of competition
Large awareness levels but few sales
Problems for product managers
Cost that vary directly with the level of production are referred to as _____.
Fixed cost
Unit cost
Total cost
Variable cost
Which of the following involves designing and manufacturing the container or wrapper
for a product?
Labeling
Branding
Product line
Packaging
Core competency guides a firm recombining its abilities in response to demands from the:
Retailer
Wholesaler
Environment
Supplier
While considering the place for a product which of the following is important for
customer.
Communication
Convenience
Cost
Solution
Which of the following BEST describes the definition of marketing mix?

The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers
All of the following are the examples of unsought goods EXCEPT:

Course books
Encyclopedia
Funeral plots
Insurance policy
Which of the following BEST describes the consumer’s preference for products that are
widely available to them?
Production concept
Marketing concept
Selling concept
Product concept
BATNA stands for what?

The best available to a new agreement
The best available to a negotiated agreement
The best alternating to a new agreement
The best alternative to a negotiated agreement
Which of the following relating to price is considered as a key element in the marketing
mix?

The size of the sales force
The speed of an exchange
Quality and cost controls
The generation of total revenue
Which of the following is NOT a force in the macro environment?

Cultural
Political
Economic
Supplier
Which of the following is the sale of consumer products or services in a face to face
manner away from a fixed retail location?
Industrial selling
Indirect selling
Direct selling
Business to business selling
Which type of media has an advantage of “mass coverage” for promotions?

Television
Radio
Newspaper
Direct mail
Price is the only element in the marketing mix that produces:

Fixed cost
Expense
Variable cost
Revenue
Which of the following is the basic role of promotion?

Interpretation
Communication
Manipulation
Information
All of the following are the examples of controllable factorsEXCEPT:

Line of business
Corporate culture
Overall objectives of organizations
Competition in the market
Which of the following is NOT a type of vertical integration?

Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration
All of the following are the advantages of IMC EXCEPT:

Company will have a success factor
Money will be less spent
Results will be achieved easily
Lack of consistency in the message of company
The highest degree of share of mind is known as:

Mind response
Mind awareness
Top of mind
Mind share
Which of the following sets floor for the price that company can charge for its product?
Product
Premium
Promotion
Cost
Identify the type of packaging for ice creams.

Primary packaging
Secondary packaging
Transport packaging
Decorative packaging
In the product adoption process, the consumer is stimulated to seek information about the
innovation at which of the following stage?
Interest
Trial
Awareness
Evaluation
Which of the following is an example of indirect selling?

B2B selling
Door-to-door selling
Face-to-face selling
Telemarketing
An event designed to attract the public's attention to the promoters is known as:
Press release
Public relation
Publicity stunt
Publicity
In which of the following the manager attempts to maintain the same margin regardless of
changes in cost?
Stabilization of margin
Increasing the margin
Decreasing the cost
Increasing the cost
Product planners need to think about products and services on three levels. Each level
adds more customer value. The most basic level is the _____, which addresses the
question, “What is the buyer really buying?”
Augmented product
Actual product
Core benefit
Specialty product
Which of the following can be used to build up long-term image for a product?
Free samples
Advertising
Coupons
Price packs
Which of the following is known as a set of marketing tools used by the firms to pursue
its marketing objectives in the target market?
Marketing mix
Promotion mix
Offering mix
Product mix
Which of the following is a controllable factor for marketers?

Competition
Technology
Corporate culture
Economy
Sales decline in the decline stage of the PLC because of technological advances,
increased competition, and _____.
Shifts in unemployment
Shifts in the economy
Shifts in consumer tastes and preferences
Foreign imports
Which of the following is a major determinant of demand for the product in the market?
Planning
Promotion
Price
Place
What is the mutual activity of negotiation and decision making?

Compromise seeking
Common objective
Conflict between parties
Presence of influence
Which of the following is also called an Export market?

Consumer market
Business market
Global market
Government market
Which pricing strategy involves a company fixing a low price that high-cost competitors
cannot match?
Skimming
Psychological
Cost-orientated
Penetration
The _____ is the central instrument for directing and coordinating the marketing effort.
Business plan
Production plan
Market plan
Selling plan
Identify the strategy that deals with the rate of new product development.

Vertical integration
Horizontal integration
Innovation strategy
Aggressiveness strategy
Which of the following aggressive strategy is without direction?

Reactor
Analyzer
Defender
Prospector
Which of the following is NOT a part of consumer adoption process?

Convenience
Trail
Evaluation
Interest
Which of the following offers an incentive to buy a product?

Direct mail
Public relations
Sales promotion
Advertising
ABC Company has introduced a new beverage in the market. The company must inform
customers about the availability and the benefits of the beverage. Identify the activitiy of
marketing mix involved.
Place
Price
Promotion
Product
Which of the following is a strategy of using a successful brand name to launch a new or
modified product in a new category?
Line extension
Co- branding
Brand extension
Multibranding
How TV commercials can catch the attention of customers?

Catchy jingles
Humor
Catch-phrases
In which of the following company specifically creates a brand to counter a competitive

threat?
Fighting brand
Co-brand
Family brand
Individual brand
Identify which one of the following is a cash cow.

A product with high growth and high market share
A product with low growth and high market share
A product with low growth and low market share
A product with high growth and low market share
Which of the following is a part of the media that is specially designed to reach a very
large or the whole population of a country?
Internet
Electronic media
Mass media
Publicity
A shopkeeper is offering 5% discount to senior citizens. The shopkeeper is using which

of the following:
The label on a soft drink can read "cool and refreshing." For what reason are these words
used?
To encourage multiple purchases
To provide information
To promote the product
To satisfy legal requirements
Which of the following is a reduced price marked on the label or package by producer?
Coupon
Price-pack deal
Sample
Cents-off deal
Manufacturers of shampoos often send out free samples of their products with the
magazines. This illustrate the use of which of the following element of promotional mix?
Personal selling
Sales promotion
Direct mail
Advertising
The first television commercial aired in:

1951
1941
1931
1921
Identify the commercialization decision which involves decisions regarding launch of

product in single or multiple localities?
Why to launch the product?
How to launch the product?
Where to launch the product?
When to launch the product?
Which of the following channel is used for standardized items?

Selling direct
Mail order
Retailer
Wholesaler
The price of which of the following is lower than the cost and is used to drag customers
into a store.
Premium product
Discounted product
On-sale item
Loss leader
Which of the following is considered as dead end of distribution?

Promotion
Warehousing
Wholesaling
Retailing
What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000?

50
100
150
200
Buying and selling of mass consumer goods and services comes under which of the
following markets?
Business markets
Global markets
Consumer markets
Government markets

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FALL SEMESTER 2007

2. A small retailer lies under the _______________ environment.

4. The JEO Films’ investment in film “Khuda Ke Liye” is an example of:

5. The phrase “marketing decisions must be carefully monitored as a

7. Which one of the followings is not a part of the Marketing Plan?

8. A position, in which a company is in a strong but not foremost position,

10. Warranty and installations are the parts of:

1. A fundamental part of the distribution function is to get the product:

3. In many instances the most appropriate way to cope with a negative

the fact that:

According to Maslow, the religious affiliations are part of _____________

known as the __________ in a city.

Assignment No.2 (Quiz)) (

a) Customer experience management

a) Marketing oriented firm

4. _______________a form of marketing that puts particular emphasis on building a longer-

a) Consumer product or service

Assignment No. 4 (Quiz)) (

A) We have organized our business to make certain that we satisfy customer

3. The two components of a marketing strategy are _______.

A) Increase market share.

A) Creates customer loyalty.

Semester Spring, 2007

Marketing Management (MKT 501)

2. If the aim of the promotion to introduce a new consumer product is to achieve

3. A consumer contest is an example of _____.

(A) Personal selling

4. A television advertisement showing the safety features of the Volvo 240 DL

(A) Product advertising

(A) Market leaders

6. Advertising appropriations are largest for which type of product?

(A) Industrial products

(A) A statement of demand elasticity

(A) Total revenue will increase

(A) Produce more to increase profits

(A) Price leader

Assignment No. 7 (Quiz)

Marketing Management (MKT 501)

(A) Monitoring new products being developed

(A) Customer search

(A) Improving listening skills

4. Musharaf, a trained engineer, is a salesperson for a chemical manufacturer. He

(A) Missionary salesperson

5. A sales representative for Coca-Cola travels to various shops and restaurants to

(A) Order getter

6. A ___________ audit is used to assess a company's image among the

(A) Discourage news coverage of the event

8. A marketer uses pioneer advertising to __________.

(A) Promote established brands

9. Which of the following is the most important consideration when choosing an

10. __________ is a broad set of communication activities used to create and

1. _________ comprises of the whole group of benefits the company promises to

2. The 20-80 rule tells marketers about_______________.

a. The top 80 percent of customers generate 20 percent of the company's

3. Process to carefully manage detailed information about individual customers and

a. Customer relationship management

4. Customer churn is called __________.

5. An organized collection of comprehensive information about individual customers