Segmentation & Targeting: Arveen Shaheel B 050
Segmentation & Targeting: Arveen Shaheel B 050
Segmentation & Targeting: Arveen Shaheel B 050
Arveen Shaheel
B 050
Segmentation
Demograp
hic
Geographi
c
Behavioral
Psychogra
phic
Geographic
Geographic
UK
USA
Malaysia
India
Demographic
Male
Running
Training
Basketball
Nike Sportswear
Soccer
Action Sports
Football
Golf
Jordan
Lacrosse
Outdoor
Baseball
Tennis
Track & Field
Female
Running
Training
Basketball
Nike Sportswear
Walking
Soccer
Action Sports
Golf
Outdoor
Softball
Tennis
Track & Field
Volleyball
Kids
Youth
Pre School
Infant/Toddler
Psychographic
Valu
es
Psychographic
Sports-Centric
v/s
Product Centric
Inspiring/Motivational/Em
otional connect
v/s
Utility/Value offering
Personali
ty
Behavioral
Benefi
ts
Utility Based
Basketball; Cricket; Football; Outdoor; Baseball; Tennis; Track & Field
Style Based
Cleats & Spikes; Court Sandals & Flip-Flops; Pegasus; Boots
Technology Based
Nike Free; Nike Shox; Air Max; Lunarlon
Behavioral
Purchas
e
Occasio
ns
Cole Haan
Global lifestyle
brand that
defines
American style,
beauty, and
luxury
Hurley
International
Clothing
company located
in Costa Mesa,
California.
The company
puts emphasis on
skateboarding,
surfing, music,
and fun.
Umbro
Converse
English
sportswear and
football
equipment
supplier.
American
shoe
company that
has been
making
shoes,
lifestyle
fashion and
athletic
apparel.
Umbro designs,
sources, and
markets sportrelated apparel,
footwear, and
equipment.