Walters Newsletter
Walters Newsletter
Walters Newsletter
1, 2015
Fort Collins, CO
Accelerate Your
Brand, Go Wild!
Goodbye January, Hello 2015!
By Stefanie Walters
A Facebook Handbook
Cant Fight The Algorithm
By Mandy Cummings
Whats Inside
On The Cover: The WildRock Team gives
their insight on the New Year and strategy to
make the most of your Facebook use.
Page 2: Take A Walk and Cant Fight the
Algorithm
Page 3: 3 Stories Entreprenuers Must Tell
Page 4: Let WildRock help yoou take your
company to new hights, testimonials & more
Take A Walk
By Alicia Beard
2. Showcase the
everyday heroes.
Everyone loves a
hero. Thats why the
bulk of fiction novels and movies today
rely on the heros
story to tell their story. While effective,
the heros journey
shouldnt be about your company, but instead,
flipped around to focus on your customers.
Highlighting your customers successes
with your product or service helps to break
down objections and boost your credibility.
Instead of you telling the story, make your
customers the everyday hero.
Adidas #mygirls campaign was a great
example of showcasing the everyday hero,
in this case, girls and women who are into
sports. The campaign drove home compelling
messages around being active and self-esteem
while clearly articulating that Adidas supports
all athletes.
What We Do
Kristin Golliher
Founder & CEO
We cant rave enough about our experiences with Kristin, Sara, and the WildRock
team. They have paid attention to our
priorities, tailored a plan to fit both our
budget and our needs, and executed a PR
strategy that has proven to be successful.
We consider WildRock to be a good partner
in our strategic planning!
Michael Butcher, V.P. of Sales and Marketing
Here To Help
Alicia Beard
Account Manager
Great Clients
Mandy Cummings
Account Coordinator
Stefanie Walters
Account Assistant