Preferrence of Brands: Brand No. of Respondents Acer 2 Dell 5 HP 3 Lenovo 5 Sony 2 Toshiba 1 Others 2

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BRAND

Acer
Dell
HP
Lenovo
Sony
Toshiba
Others

No. of Respondents
2
5
3
5
2
1
2

CustomersNo.of Shops
0-50
7
50-100
5
100-150
5
150-200
2
200 +
1

Age
<20

Customers
18%

20-35
35+

50%
32%

35+

20-35

<20

0%

Brands
Acer
Dell
HP
Lenovo
Sony
Toshiba
Others

10%

20%

Brand A

Shops
15
20
18
19
17
13
8

25
20
15
10
5
0
Acer

Use
Entertainment
Office Use
General Use

Customers
25%
47%
28%

Dell

HP

40
35

Price Range
10k-20k
20k-30k
30k-40k
40k-50k
50k-60k
60k+

Customers
13
24
37
15
8
3

30
25
20
15
10
5
0
10k-20k

20k-30k

30k-40k

15
10
5
0
10k-20k

Features
Price
Screen Size
Processor
System Memory
Graphics memory
Hard Disk

Importance
40%
15%
15%
15%
5%
10%

20k-30k

30k-40k

Preferrence of Brands

Others; 10%
Toshiba; 5%

Acer; 10%

Sony; 10%

Dell; 25%

Lenovo; 25%

HP; 15%

No.of Shops
200 +
150-200

0-50

100-150

50-100

Customers

Customers

0%

10%

20%

30%

40%

50%

60%

Brand Availability in Shops

Shops

Acer

Dell

HP

Lenovo

Sony

Toshiba

Others

Column C

Customers

0
0k-20k

20k-30k

Customers
30k-40k

40k-50k

50k-60k

Column C
60k+

Column C

Customers

0
0k-20k

20k-30k

Customers
30k-40k

40k-50k

50k-60k

Column C
60k+

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